AAM Strategic Plan: The Spark
“The Spark” is the first strategic plan in AAM’s recent history that contains a set of beliefs, values and goals that we are passionate about, will guide our decision making and will drive the Association’s behavior and activities into the future. It articulates a vision for museums, the field, and AAM. We have reworked our mission to highlight our strong commitment to leadership, advocacy, collaboration and service. We have incorporated a preamble to the plan that provides background on our strategic planning process.
“The Spark” contains four goals: excellence, advocacy, sustainability and alignment. These goals will serve as a guidepost to all of our endeavors as we work collectively with our museum colleagues, key stakeholders and supporters of the broader museum field. AAM Strategic Plan
