Advocacy Alert: March 28, 2012

Advocacy Opportunities at AAM; Will you be joining us in Minneapolis Saint Paul?

There are only three days left to register and save 30% off on-site registration—which will be the only option for registering after March 30. Register now.

“With an election coming up this fall, and the appropriations process for this year now getting underway, our ongoing advocacy for museums throughout the year ahead will be critical,” said AAM President Ford W. Bell.  “There are several advocacy and legislative sessions taking place during AAM's upcoming Annual Meeting and MuseumExpo, and we hope you'll join us.”

  • Advocacy Open Mic – Share Your Best Advice! (April 29, 2:45–4 p.m.): Share an idea, get an idea. YOU are the presenter for this interactive session! How can my museum advocate on a shoestring budget? How do I engage my board in advocacy? What's the most effective advocacy message? This "open microphone" session will help the museum field share best practices and tips about making your case to elected officials and community leaders. Please bring your best advocacy idea, your biggest advocacy question, your most unusual opportunity for advocacy or share your experience at Museums Advocacy Day. Prizes will be awarded for best advice and most unusual success story!

  • What is Museums Advocacy Day? (April 30, 9–10:15 a.m.): If you've heard about Museums Advocacy Day but you aren't exactly sure what it's all about, we've got a great introductory session for you. We'll cover exactly what Museums Advocacy Day is, how the event is organized, what your role is, why it's important for you to go (no matter what your professional level or type is!) and answer any questions you may have about the event. We'll also cover how you can get involved even if you can't travel to Washington, DC, for the event.

  • Getting It Right: Data Analysis for Decision Making and Advocacy (May 1, 10:45 a.m.): How do you take (sometimes boring) numbers and use them as powerful tools to help museums and the cultural sector? Come see how data helped defeat an “arts tax," restore a city department, and give civic and political leaders great info about arts and culture to help them do their work more effectively.

  • Visit Your Local MN Elected Officials (May 1 - Meet at the Twin Cities Hospitality Lounge, Convention Center lobby at 11:45 a.m.): Want to get a taste of Museums Advocacy Day during the AAM Annual Meeting and MuseumExpo in Minneapolis Saint Paul? AAM will lead a group of Minnesotans (and others who want to witness advocacy in action) in meetings with elected officials on the local and federal level. Pre-registration is strongly encouraged at

  • Success Stories! How to Use Stories About Museum Education to Advocate for Museums (May 1, 2–3:15 p.m.): Decision makers such as funders or legislators frequently look for quantifiable evidence of the value of museums. This could include, for example, the number of community members served or improvements in student test scores. But anecdotal stories are another vital part of the advocacy message that museums can and should convey. Combining these two approaches yields a stronger impact: quantifiable evidence provides the context, while anecdotes fill in the details of the visitor experience. Educators, many of whom work with the public on the front lines of museums, are uniquely positioned to gather these stories. Participants will learn how to harness their power to show decision makers the educational value of museums.

  • Legislative Update: What's On the Agenda? What Will Congress Do? (May 2, 10:45 a.m.–12 p.m.): In this Legislative Update, a panel of experts will discuss our field-wide legislative agenda and the latest developments on Capitol Hill. We'll cover the status of federal funding (including IMLS, NEA, NEH, NSF, NPS), federal education policy, charitable giving, historic preservation and more. We'll also discuss strategies for helping elected officials better understand what museums are and what they do so we can make an effective case for museums.

Federal agencies such as IMLS, NEA, NEH and others will also be hosting sessions, so it is a great opportunity to learn about federal grant programs.  Don't forget to register today and save 30%!

We hope to see you in Minneapolis Saint Paul!