Program

Our searchable program allows you to filter conference sessions and events by track, special audience focus or day. Use a keyword in the box below to search for specific topics and use the presenter directory to search sessions by presenter.

Click on the session or event title to see more detailed information, such as presenters and ticket price. Tickets for events can be purchased at any time after registering for the Annual Meeting by using the Purchase Tickets feature.

To see a listing of additional activities and meet-ups not organized by AAM, visit the Meet-Ups and Other Activities page. 

Learn more about tracksspecial audience focus and session formats

 
Enter your keywords:
 
Filter by Type:

Filter by Track:












Filter by Day:



Filter by Special Audience Focus:

Search Results


Registration



Georgia World Congress Center  Saturday   8-6 p.m.  



 


Jimmy Carter Presidential Museum Open House

Open House

Jimmy Carter Presidential Library  Saturday   9-4:45 p.m.  

The Jimmy Carter Presidential Museum welcomes AAM attendees to take a free, self-guided tour. See why AAM recognized the museum for “outstanding achievement in museum media” and the Georgia Association of Museums and Galleries awarded it “Institution of the Year.” Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


World of Coca-Cola Open House

Open House

World of Coca-Cola  Saturday   9-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


College Football Hall of Fame Open House

Open House

College Football Hall of Fame  Saturday   9-6 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Open House at Gwinnett Environmental & Heritage Center

Open House

Gwinnett Environmental & Heritage Center  Saturday   9-4 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Georgia's Famous "Great Locomotive Chase"

Open House

Southern Museum of Civil War and Locomotive History  Saturday   9:30-5 p.m.  

Home to the famous General, a locomotive stolen during the Civil War by Union spies, the Southern Museum is keeping alive one of the most thrilling espionage stories to emerge from the Civil War—the Great Locomotive Chase. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Museum of Design Atlanta (MODA) Open House

Open House

Museum of Design Atlanta (MODA)  Saturday   10-6 p.m.  

AAM attendees will be welcomed at the Museum of Design Atlanta (MODA), where they will have the opportunity to enjoy the exhibition “Designing Healthy Communities: Active Design and Its Impact.” Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Welch School Galleries/Georgia State University Open House

Open House

Ernest G Welch School of Art and Design at Georgia State University  Saturday   10-8 p.m.  

The Annual Juried Student Exhibition will be on view. This annual exhibit features the work of undergraduate and graduate students selected by a guest juror. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Open House at the Wren's Nest House Museum

Open House

Wren's Nest  Saturday   10-3 p.m.  

By preserving the legacy of Joel Chandler Harris and the heritage of African American folklore through storytelling, tours and student publishing, the Wren’s Nest serves as an educational resource for the community, the greater Atlanta area and visitors from around the globe. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


MOCA GA Open House

Open House

Museum of Contemporary Art of Georgia (MOCA GA)  Saturday   10-5 p.m.  

The Museum of Contemporary Art of Georgia (MOCA GA) collects and archives significant, contemporary works by the artists of the state of Georgia. Visit the Education/Research Center and upper and lower galleries featuring work by Georgia artists, including major works from the permanent collection. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Chattahoochee Nature Center Open House

Open House

Chattahoochee Nature Center  Saturday   10-5 p.m.  

Explore the 127 acres along the banks of the Chattahoochee and immerse yourself into the woodlands, wetlands and river environments at the interpretive center for the Chattahoochee River. Discover the plants and animals that call this place home and explore the Southeast's only Nature Exchange. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Spelman College Museum of Fine Art Open House

Open House

Spelman College Museum of Fine Art  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Atlanta History Center Open House

Open House

Atlanta History Center  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Margaret Mitchell House Open House

Open House

Margaret Mitchell House  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Callanwolde Fine Arts Center Open House

Open House

Callanwolde Fine Arts Center  Saturday   10-2 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Junior Achievement Open House

Open House

Junior Achievement's Chick-Fil-A Foundation Discovery Center  Saturday   10-4 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Georgia Aquarium Open House

Open House

Georgia Aquarium  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Michael C. Carlos Museum Open House

Open House

Michael C. Carlos Museum  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Atlanta Botanical Garden Open House

Open House

Atlanta Botanical Garden  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Open House at the National Center for Civil and Human Rights

Open House

National Center for Civil and Human Rights  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Fernbank Science Center Open House

Open House

Fernbank Science Center  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


The Herndon Home Museum Open House

Open House

The Herndon Home Museum  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


High Museum of Art Open House

Open House

High Museum of Art  Saturday   10-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Historic Oakland Cemetery Foundation Open House

Open House

Historic Oakland Cemetery  Saturday   10-5 p.m.  

Georgia’s most famous legends are laid to rest in Atlanta’s oldest and most scenic cemetery. Visit the grave sites of Gone With the Wind author, Margaret Mitchell, and golf great Bobby Jones. Explore the Jewish grounds as well as the historic African American section, and wander through the final resting place of nearly 7,000 Civil War soldiers.

Show your conference badge or an AAM membership card to participate in a free guided walking tour at 10am, 2pm, 4pm or 6:30pm. You may also present your badge or membership card to receive a free walking tour map and enjoy a self-guided tour of the cemetery. Transportation is not provided by AAM.



 


Roswell: A Southern Trilogy Open House

Open House

Historic Homes of Roswell  Saturday   10-5 p.m.  

Open house at Barrington Hall, Bulloch Hall and Smith Plantation. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Tellus Science Museum Open House

Open House

Tellus: Northwest Georgia Science Museum  Saturday   10-10 p.m.  

Open house celebrating National Astronomy Day. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Millennium Gate Museum Open House

Open House

The Millennium Gate Museum  Saturday   10-5 p.m.  

The Millennium Gate Museum (The Gate) is a classically-styled monumental arch located inside Atlantic Station in Midtown Atlanta, historically called “The Gate City.” It is designed in the tradition of classical Roman triumphal arches that have been built around the world over the past 2,500 years, and houses a 12,000 square foot museum that narrates Georgia’s and Atlanta’s history through sophisticated interactive technology not found anywhere else in the world, as well as film, period rooms, and exhibitions. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Zuckerman Museum of Art Open House

Open House

Zuckerman Museum of Art, Kennesaw State University  Saturday   11-4 p.m.  

All campus parking is free and open to the public on weekends. Please visit zuckerman.kennesaw.edu/visit/hours_directions for details. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Open House at Federal Reserve Bank of Atlanta Monetary Museum

Open House

Atlanta Monetary Museum  Saturday   11-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Oglethorpe University Museum of Art (OUMA) Open House

Open House

Oglethorpe University Museum of Art  Saturday   12-5 p.m.  

Exhibits on view: "Time is an Illusion: Revisiting Einstein's Theories of Relativity," "Azadi va Edalat: Stories Retold by Contemporary Iranian Women Artists" and "Georgia Watercolor Society National Exhibition."

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.



 


Open House at Clark Atlanta University Art Galleries

Open House

Clarke University Art Galleries  Saturday   12-4 p.m.  

The Clark Atlanta University Art Galleries presents “Beyond the University Art Annuals: Acquisitions from 1980 to 2014,” which runs through May 29, 2015. The exhibition features a range of media and artists acquired in the internationally renowned permanent collection since 1980. Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Hammonds House Museum Open House

Open House

Hammonds House  Saturday   1-5 p.m.  

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.

 


Professional Network Council Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Saturday   1-5 p.m.   M102



Invitation only 


AAM Board of Directors Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Saturday   1-5 p.m.   M103-M104

Open to all AAM members.

 


Flux Projects Presents Nick Cave's Resurrection

Open House

Ponce City Market  Saturday   3-3:30 p.m.  

Resurrection is the newest work by Nick Cave, a sculptor, dancer and performance artist best known for his Soundsuits—elaborate, wearable sculptures that come to life through movement and performance. In this public project, dancers will be joined by actors and musicians. Showtimes for Resurrection are 3 and 7 p.m.

Before or after the performance, wander Ponce City Market, located in the Old Fourth Ward along the Atlanta BeltLine. The building once served as a Sears, Roebuck & Co. distribution center and is now the largest adaptive reuse project in the Southeast. It was designed by Jamestown, the same firm that worked on Chelsea Market in New York.

Visit participating museums for free by simply showing your conference badge or AAM membership card. Transportation is not provided by AAM.



 


AAM Joint Leadership Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Saturday   3:30-5 p.m.   M106-M107

Joint Leadership Meeting of the Alliance Board, Council of Affiliates, Council of Regions, and state museum association leaders

Invitation only  


Presenter Prep



Georgia World Congress Center  Sunday   7:30-5:30 p.m.   B403

All presenters are required to check in at the Presenter Prep for last-minute instructions on their sessions, handouts, audiovisual and the audio recording program. Feel free to use the lounge to review your presentation prior to your talk, to network with other presenters or just to relax.

 


Information Desk



Georgia World Congress Center  Sunday   7:30-5:30 p.m.  

AAM staff will be available to answer questions about the annual meeting.

 


Registration



Georgia World Congress Center  Sunday   7:30-5:30 p.m.  



 


Professional Network Leadership Breakfast

Breakfast

Atlanta Marriott Marquis  Sunday   8-9 a.m.   L504

Leaders of the Alliance’s 22 Professional Networks are invited to a networking breakfast where you will have an opportunity to catch up with your colleagues, make new connections with the leadership of other networks, and visit with the AAM Board and staff.

Invitation only  


AAM Council of Affiliates

Business Meeting

Atlanta Marriott Marquis  Sunday   8:30-10:30 a.m.   M104

Representatives from national museum service organizations are invited to discuss pressing field-wide issues and share information about each organization’s initiatives.

Invitation only 


Registrars Committee Board Meeting (RC-AAM)

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M105



Invitation only  


Historic House Network Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   L501



Invitation only 


Latino Network Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M102



Invitation only  


DAM (Development and Membership) Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M106



Invitation only 


PIC Green Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M103



 


SMAC Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M108



Invitation only 


NAME Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M101



Invitation only  


Indigenous Peoples Network Board Meeting



Atlanta Marriott Marquis  Sunday   9-12 p.m.   M107



Invitation only 


COMPT Network Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M109



Invitation only  


CurCom Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M302



Invitation only 


EdCom Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M303



Invitation only  


Media & Technology Board Meeting



Atlanta Marriott Marquis  Sunday   9-12 p.m.   M301



Invitation only 


2015 ICOM-US Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-1 p.m.   L506-L507



Invitation only  


PRAM Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   M304



Invitation only 


Leadership & Management Network Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   L401



Invitation only  


CARE Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   9-12 p.m.   L502



Invitation only 


Holocaust Provenance Research Seminar at AAMG Annual Conference



Emory Conference Center Hotel  Sunday   9-12 p.m.  

In conjunction with the AAMD and AAM, the Association of Academic Museums and Galleries will offer a best practices seminar on Holocaust Provenance Research. While the focus will be on Nazi-era provenance, issues pertaining to antiquities and cultural property will also be introduced. We will discuss due diligence and the acquisition process, research resources (with a focus on online tools), and the handling of restitution claims. The session is geared to all levels of experience and can serve as a how-to and a refresher. Ample time will be allotted for Q and A.
Led by: Victoria Reed, Researcher at the Museum of Fine Arts Boston.

This seminar is not a part of the AAM Annual Meeting, and requires separate registration. Members of AAMG, AAM and AAMD can attend this seminar for $100.

Visit aamg-us.org/wp/annual-conferences/holocaust-provenance-research-seminar and enter the discount code 6UZ3Q8ES or contact membership@aamg-us.org to register.



 


DIVCOM Field Trip: Remembering Our Past and Realizing Our Future



Martin Luther King, Jr. National Historic Site  Sunday   9-11:30 a.m.  

Join DIVCOM at the Martin Luther King, Jr. Historic Site in downtown Atlanta for a walking tour of locations where Dr. King was born, worked, worshipped and is buried. Following the tour, we will discuss how museum professionals can activate and advance AAM's Diversity and Inclusion Initiative.

Registration Required, Transportation Provided  Price :$15.00


NAME Field Trip: Conversations in Museum Exhibitions

Onsite Insights

Center for Puppetry Arts  Sunday   9-12 p.m.  

Participants will explore the Center for Puppetry Arts, the nation’s largest nonprofit dedicated to puppetry, and participate in an “Excellent Judging” process to discuss criteria for excellence from a visitor-centered perspective. Beverly Serrell, who created the Framework for Assessing Excellence in Exhibitions, will facilitate this professional development activity. We’ll then gather to hear from the center’s exhibitions director, Kelsey Fritz, who will share information about the renovation and expansion underway at their site.

Registration Required, Transportation Provided   Price :$15.00


Inside the Fox Theatre’s Historic Majesty

Onsite Insights

Fox Theatre  Sunday   9-11 a.m.  

A tour of the Fox Theatre will focus on both the tangible and intangible effects of segregation and the Fox’s role in 1962 as one of the first buildings in Atlanta to desegregate. Through the years the Fox has proven time and time again to be an inspiration to the citizens of Atlanta. As part of the tour, the gift shop will be open and refreshments will be available for purchase in the Spanish Room, providing a networking opportunity. The Fox Theatre is ADA compliant, but there are some stairs in the 1929 building.

Registration Required, Transportation Provided  Price :$15.00


Designing Immersive School Tour Programs

Education, Curation & Evaluation, Onsite Insights

Atlanta History Center  Sunday   9:30-12 p.m.  

The Atlanta History Center invites AAM attendees to participate in Fight for Your Rights: The History of African American Progress, one of four redesigned interactive school programs. Get the inside scoop on how it was developed using primary sources, first-person accounts and teacher feedback.

Registration Required, Transportation Provided   Price :$15.00


Community Engagement Through Design Thinking

Onsite Insights

Museum of Design Atlanta (MODA)  Sunday   10-11:30 a.m.  

Includes a museum visit and a presentation about a Design Thinking initiative that MODA is deploying in order to facilitate collaboration between design professionals and lay museum constituents in an effort to solve real-world problems in metro Atlanta. There will be time for Q & A.

Registration Required, Transportation Provided  Price :$15.00


New Member Orientation



Georgia World Congress Center  Sunday   10-10:45 a.m.   B405

Are you or your institution a new member of the Alliance? Come learn about what AAM has to offer and how you can reap the benefits of your individual or your museum’s membership. Alliance staff will explain your access to unique information resources, networking opportunities and more.

 


International Fellows Orientation



Georgia World Congress Center  Sunday   10-11 a.m.   International Lounge, B201



 


AAMV Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   10-1 p.m.   L505



Invitation only  


History Face to Face: Using Testimonials to Teach

Onsite Insights

William Breman Jewish Heritage Museum  Sunday   10:30-12 p.m.  

Participants in this program will experience first hand how the Breman Museum educates students about the Holocaust by listening to a Holocaust survivor, taking a docent-led tour of the exhibition “Absence of Humanity” and interacting with primary sources from the Holocaust.

Registration Required, Transportation Provided  Price :$15.00


LGBTQ Alliance Field Trip: AIDS Memorial Quilt at NAMES Project Foundation

Onsite Insights

The NAMES Project - AIDS Memorial Quilt  Sunday   11-12 p.m.  

Join members of the the LGBTQ Alliance in visiting the AIDS Memorial Quilt. Headquartered in Atlanta, the NAMES Project Foundation annually coordinates over 1,000 displays of the quilt to foster healing, heighten awareness, and inspire action in the struggle against HIV and AIDS.

Registration Required, Transportation Provided   Price :$15.00


Navigating the Annual Meeting for First Timers



Georgia World Congress Center  Sunday   11-12:30 p.m.   B405

Join us in this lively session for practical tips and suggestions on how to make the most of the conference experience in Atlanta. Alliance staff will guide you through the final program and mobile app so you can find key information and locations. This is a great opportunity to network!

 


AAM Board Orientation

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   11-2 p.m.   L402



Invitation only  


Chinese Museum Leadership Welcome Luncheon

Luncheon

Atlanta Marriott Marquis  Sunday   11:45-1:30 p.m.   Atrium B

The China Leadership Program is made possible through support from the Terra Foundation for American Art



Invitation only 


International Lounge



Georgia World Congress Center  Sunday   12-6:30 p.m.   B201

This informal gathering space provides cross-cultural exchange and networking with museum colleagues from around the world, offers information on AAM international programs, including the international cultural exchange program Museums Connect; and facilitates dialogue on global museum issues and challenges through roundtable conversations.

 


Direct Care Task Force Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   12-5 p.m.   L503



Invitation only 


Alliance Pop-Up Bookstore



Georgia World Congress Center  Sunday   12-5 p.m.  

Visit the AAM Pop-Up Bookstore, located in Bldg B Lobby-Mezzanine Level for quick purchases during various hours throughout the meeting (Credit Card Purchases only)
With generous support from TAM Retail


 


Council of Regions Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   1-3 p.m.   M109



Invitation only 


NASMA Annual Meeting



Atlanta Marriott Marquis  Sunday   1-3 p.m.   L405-L406

The NASMA annual meeting is open to staff and volunteers of state museum associations.

Sponsored by the Florida Association of Museums



Registration Required   Price :$10.00


Hot Topics: NAME Exhibition Roundtable

Reception

Georgia World Congress Center  Sunday   1-3:30 p.m.   B210

This in-depth forum will re-establish a long-lived and beloved exchange on exhibit development and design. All delegates are welcome; each participant shares a hot topic; provocateurs Paul Martin and Polly McKenna-Cress will facilitate insights, action and problem solving by the collective group.

 


Advocacy 101: How to Be Effective in Your Own Community

Marketing and Public Relations, Small Museums

Georgia World Congress Center  Sunday   2-3:15 p.m.   B301

The First Amendment of the U.S. Constitution explicitly includes the “right of the people…to petition the Government for a redress of grievances.” But how do we get started on a limited budget and with limited staff? And what simple steps can we take to engage elected officials using social media? In this session, panelists will discuss their successful efforts to engage state and local elected officials and to work closely with local tourism boards. Also hear why 84 percent of Museums Advocacy Day participants say they are more likely to advocate locally following their participation in Museums Advocacy Day.

 


A Path to Success: Fostering Career Skills in Teens

Education, Curation & Evaluation

Georgia World Congress Center  Sunday   2-3:15 p.m.   B302

Discover how cultural institutions and museums can serve as places for teens to cultivate skills for future employment and gain real-world experience. Career-focused programs can impact teens from all socio-economic backgrounds and make a lasting impact on the future of our workforce. Through discussion, explore lessons learned in the development of programs that immerse teens in workplace culture by developing practical skills, field-related knowledge and professional behavior.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Agents of Change or More of the Same?

Forces of Change, Global Perspectives

Georgia World Congress Center  Sunday   2-3:15 p.m.   B316

Poverty, corruption and inequality are endemic. But can and should museums be agents of social change? This session will explore how museums in the U.K. have grappled with the concept of social impact and how far museums can go in tackling society’s ills. Speakers will debate the core purpose of museums. Is the role of museums to preserve, conserve and save collections for future generations? Or should we be using our objects, skills and resources to make a difference in people’s lives?

 


Building the Museums of the 21st Century

Global Perspectives, International

Georgia World Congress Center  Sunday   2-3:15 p.m.   B203

This session features presenters from Africa, the U.S. and the Middle East who are engaged in building or rebuilding museums in their home countries. Despite their geographic and cultural differences, they face similar challenges: revising a colonial interpretation to represent a more community-based voice; building a brick-and-mortar institution with an awareness (and acknowledgment) of global trends; and developing a professional staff to manage the new museum. This session will be simultaneously interpreted in Mandarin and Spanish.

 


Changing Museums’ Social Value

Education, Curation & Evaluation

Georgia World Congress Center  Sunday   2-3:15 p.m.   B303-B304

How can we facilitate organizational change in museums that leads to the development of more inclusive practices and more diverse audiences? Three frameworks from diverse fields— organizational development, educational change and social movement—have the potential to provide some answers. In this interactive session, we introduce three theories of change as a basis for group discussion about how they might be applied to museums in general and specifically to participants’ own organizations.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Collections Assessments for Small Museums

Collections Stewardship, Small Museums

Georgia World Congress Center  Sunday   2-3:15 p.m.   B406

The session will be a practical, focused discussion of collections assessments that addresses levels of care, from climate control to conservation treatment, required to maintain a collection. It is geared to small museums or those without conservation staff. Participants will explore the assessment process, learn key questions and discuss ideas for immediate, intermediate and longer-range solutions and action steps. In small groups, participants will work through assessment scenarios.

 


Connecting Community: Conversations in the Art Museum

Education, Curation & Evaluation, Small Museums

Georgia World Congress Center  Sunday   2-3:15 p.m.   B306

Examine how art museums in three distinct communities have employed innovative strategies—all centered on dialogue—to engage nontraditional and diverse audiences. Featured programs include town hall forums, spoken word inspired by artworks and dialogues connecting collection works to local issues. Presenters will demonstrate their respective programs with the audience, reflecting the dialogue-centric programs featured in the session.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Deepening Social Impact by Serving Professional Audiences

Education, Curation & Evaluation

Georgia World Congress Center  Sunday   2-3:15 p.m.   B305

While many museums address urgent social issues through traditional exhibition and education programs, some are experimenting with a new breed of programming targeted to professional audiences as a way to extend their social value. Two museums will share their experiences with programs that make their content and expertise relevant to professional communities in order to deepen their impact on issues of social justice. Learn about their challenges, victories and ways of measuring impact.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Designing Galleries with Natural Light

Facilities and Risk Management

Georgia World Congress Center  Sunday   2-3:15 p.m.   B407

Providing the correct quality of natural light is a key element of beautiful gallery spaces and is a product of intense design investigation. One of the goals when designing the Clyfford Still Museum was to create a dynamic and living environment for the exhibition of Still’s work, determining the specific quality and quantity of light appropriate to his work. We asked a fundamental question: Why not let the entire building give light to the rooms within? We resolved to let the concrete structure of the building itself, its depth and surface, be the modeler of light. Rows of skylights above the slab diffuse light through translucent glass and allow it to fall four feet past the beams before meeting the perforated concrete screen. Each surface receives and transmits light according to its position and purpose, whether in the stark light of the exterior or in the visceral and viscous light of the galleries. Advancements in the engineering of light, sky dome data sets are available for anywhere in North America, which allowed us to work with lighting designers to tune the quality and quantity of light to suit the conservation and exhibition conditions of the collection.

 


Different Strokes: Development Advice from Across the Field

Development and Membership, Small Museums

Georgia World Congress Center  Sunday   2-3:15 p.m.   B308

Is development the same among museums? No—fundraising execution and strategy is quite nuanced across the field. This session explores those nuances with practical advice from museums of different types. For example, art museums tout their civic role; science centers promote workforce development; children’s museums stress play and informal learning. Topics will include philanthropic/transactional membership, campaign strategies, donor mix, org charts and volunteer roles. We can learn from one another through this session.

Development and Membership track supported by Alexander Haas and Blackbaud



 


Engaging Community

International

Georgia World Congress Center  Sunday   2-3:15 p.m.   B202

This session includes two case studies:

The Mirror of Society

Saudi Arabia has an emerging museum-going culture. This challenge makes the process of developing engaging programs for the public a unique experience for the museum and the community. There is great opportunity for museums and the public to shape this relationship in a way that enables society to take ownership and be accountable for its own progress. What we choose to deliver and who we choose to be will be aligned with how society wants to see its past, present and future develop.

The Pontos de Memoria Program: A Memory Collection Project

Boundaries, memory and social identity. The Taquaril neighborhood in the city of Belo Horizonte, Brazil, will be presented as a member of the Pontos de Memória Program. The goal of the Ponto de Memória Taquaril Museum is to enable a memory collection project that then projects into the future the ideals of local self-identified social groups. The project aims to reveal and revisit memories of the social groups, enabling deeper participation in future planning.

 



Exhibit Style Guides: They’re More Than You Think!

Exhibit Planning and Design

Georgia World Congress Center  Sunday   2-3:15 p.m.   B312-B313

A style guide is not just a logo lock-up or a list of what fonts to use. It can be more than a guardian of consistency or correctness. A guide’s production can create a chance for curators, educators, content developers and designers to wrangle with questions both concrete (How long should labels be?) and abstract (What relationship do we want to have with our visitors?). This consensus-building process can minimize future conflict and improve how we serve our visitors.

Exhibit Planning and Design track supported by Mad Systems

 



Finance for Mummies

Finance and Administration, Small Museums

Georgia World Congress Center  Sunday   2-3:15 p.m.   B311

Knowledge of the financial facts is power. We may be nonprofits, but we still have to manage our money well. For those who have little or no formal training in accounting or finance, budgets and financial statements can be daunting. The language used by the finance department can be cryptic. Ask your most pressing questions about finance, budgets and accounting processes; get answers that you can understand; and return to your institution with powerful financial knowledge.

 


Is Your Museum Ready? Traveling Exhibitions from the U.S. to China

International

Georgia World Congress Center  Sunday   2-3:15 p.m.   B204

Since the 1980s, museums in the West have sent numerous exhibitions to China. However, the themes of these touring exhibitions have changed in recent years, as Chinese museum visitors have become increasingly eager to see masterpieces of Western art. Through a study of recent exhibitions sent to China, panelists experienced in Sino-U.S. partnerships will communicate the opportunities, policies, logistical challenges, and institutional differences encountered in traveling exhibitions to China. This session will be simultaneously interpreted in Mandarin.

 


Latino New South: New Approaches for Community Engagement

Forces of Change

Georgia World Congress Center  Sunday   2-3:15 p.m.   B315

Latino New South is a regional learning network led by the Levine Museum of the New South (Charlotte, North Carolina) with the Birmingham Civil Rights Institute and the Atlanta History Center to effectively engage Latinos in their respective communities. This session will provide insights for working with the growing Latino community, tools for effective community engagement and strategies for institutional collaboration.

 


Tech Tutorial: Distance Learning: Near and Far, for Museums Big and Small

Media and Technology, Small Museums

Georgia World Congress Center  Sunday   2-3:15 p.m.   B208

Effective distance learning doesn’t require complicated equipment, elaborate lesson plans or expensive software, and it’s not just for school tours or MOOCs. Bayou Bend uses simple and accessible webchat technology (e.g., Skype, Google Hangouts, Facetime) to engage volunteers and visitors with speakers across the street or across the world. A special focus on accessing difficult spaces will be demonstrated, making the session particularly relevant to historic houses, small museums and rural areas.

 


The Museum of the Future Through the Museum of Today

Global Perspectives, Media and Technology

Georgia World Congress Center  Sunday   2-3:15 p.m.   B207

The NMC’s Horizon Report, created with input from many AAM members, has helped museums and universities set priorities for technology planning, research and practice since 2010 (go.nmc.org/hzmu). The 2014 edition adds new sections that outline implications of each trend for policy, leadership and practice. Panelists will introduce topics from the 2014 report and lead a moderated discussion about how museums can anticipate and react to these coming changes.

 


Addressing Human and Social Needs through Museum Programs and Operations

Forces of Change

Georgia World Congress Center  Sunday   2-3:15 p.m.   B212

This Conversation Starter will explore three topics:

Responding to Urgency: Museums and Climate Change Education

How are museums responding to and generating access for the public to understand, find community and develop participation in the urgent issue of global climate change? Through an onsite and online adult education program, research on cultural impact across global communities and dynamic exhibitions, the American Museum of Natural History seeks to identify where its assets best support the public's needs. This session will connect others’ efforts and develop powerful networks to leverage the impact for the public.

The Museum Is Obsolete: Culture Doesn't Live in a Building.

The most exciting "conversation starters" will introduce perspectives from outside the world of museum institutions. FIGMENT is a rapidly growing participatory art movement that created free art events in 10 cities in 3 countries in 2014, all run by volunteers, touching 300,000 participants. We have no building, no permanent home, and only 2 paid administrative staff. We are engaging a large and growing group of participants with a minimal financial investment, funded by grants and donations.

Museums Advocating for Social Change

Faced with complex societal challenges, museums in Europe and around the world increasingly feel the need to redefine their public value and take action to maximize their social impact by contributing to individual and collective well-being, promoting social justice and building cohesive communities. Embracing a “new” role as active social agents also entails communicating this role to various stakeholders and influencing public policy process. Drawing from the European museum sector and the experience of NEMO/Network of European Museum Organizations, this session will explore the role of museums and their umbrella organizations in advocating for social change and raise questions about the effects of recent advocacy efforts in public policy.

 



The "Un-Conference" Room



Georgia World Congress Center  Sunday   2-3:15 p.m.  

Interested in hosting a "pop-up" session? This is your chance. On-site sign-up is available to facilitate a 75-minute meeting on the subject of your choosing and promote it to attendees via social media. Presenters may sign up for only one session on a first-come first-served basis.

 


The "Un-Conference" Room



Georgia World Congress Center  Sunday   3:30-4:45 p.m.  

Interested in hosting a "pop-up" session? This is your chance. On-site sign-up is available to facilitate a 75-minute meeting on the subject of your choosing and promote it to attendees via social media. Presenters may sign up for only one session on a first-come first-served basis.

 


Western Museums Association Board Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   3:30-5 p.m.   L505



 


Media Relations in the Digital Age: What’s Changing? Where’s It Going?

Marketing and Public Relations

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B207

In the digital era, the opportunities for earned media are constantly evolving. A panel of Atlanta-based media professionals with national influence share insights on the future of media—what is changing and where it’s going—and offer tips for PR experts on communicating with them to get their attention, reach key targets, avoid common pitfalls and more.

 


Delivering Meaning: ECM, APIs and Telling Your Story

Media and Technology

Georgia World Congress Center  Sunday   3:30-4 p.m.   B209

The MIA’s IMLS Enterprise Content Management (ECM) project is developing APIs (application programming interfaces) for retrieval of deep collection and digital resource data from our multiple digital repositories, seamlessly integrating them all. The project will provide a direct content feed to the galleries and visitors, allowing us to make, store and use our digital assets to craft great stories. We want to show you what we’ve done and share the tools we’ve created to make it happen.

 


Creating a Personalized and Shared Museum Experience

Exhibit Planning and Design

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B314

Today we are accustomed to shaping and adding to our own experience. We want engagement that is real, visceral and participatory. This is the story of how the new College Football Hall of Fame in Atlanta moved beyond a narrowly focused, one-size-fits-all experience and became the most socially interactive sports museum in the country. Interviews, research and message testing transformed and expanded the story. Prototyping with cloud and RFID technology produced an experience where visitors create, personalize and share content from the very moment they enter the hall of fame.

Exhibit Planning and Design track supported by Mad Systems

 



Preparing Emerging Professionals for Work in Small Museums

Career Management, Small Museums

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B310

For many graduates of museum studies programs and emerging professionals engaged in the formidable task of securing a professional position, working for a small museum can prove both immensely rewarding and unexpectedly challenging. Broadly drawn job descriptions, modest budgets and direct contact with stakeholders are all defining characteristics of the small museum job. The role of museum studies programs in preparing students for such realities is worthy of both attention and assessment.

Career Management track supported by Johns Hopkins University Museum Studies

 



Collections Care Today: HHI 2014 Findings

Collections Stewardship

Georgia World Congress Center  Sunday   3:30-4 p.m.   B315

In 2004, Heritage Preservation conducted a national survey, HHI 2004, to assess the condition of collections held by archives, libraries, historical societies, museums, and scientific and archeological collections in the U.S. The survey resulted in unprecedented new funding for collections care, including the IMLS Connecting to Collections (C2C) initiative. Ten years later a new survey, HHI 2014, will measure progress following the C2C investment, outline future needs and validate successes.

 


Tech Tutorial: The GIFs That Keep on Giving: Tumblr Strategies for Success

Media and Technology

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B208

Animated GIFs can bring your collections alive in engaging ways and can be used on many different platforms, though most prominently on Tumblr. Popular with visitors under the age of 25, Tumblr is a great place to reach younger audiences, yet only 3 percent of U.S. charities and nonprofits use it. In this session you will learn best practices and ideas for using Tumblr at your museum. But wait, there’s more! You will also learn how to make GIFs! Bring your laptop if you want to try it on the spot.

 


U.S.-China Traveling Exhibition Ideas and Proposal Forum

International

Georgia World Congress Center  Sunday   3:30-5:30 p.m.   B204

Building on the success of the U.S.-China Traveling Exhibition Forum at the 2013 and 2014 meetings, the American Alliance of Museums Annual Meeting China Program will once again offer a unique opportunity for Chinese and U.S. meeting attendees to share ideas and proposals for traveling exhibitions to and from China. This is a great opportunity to attract and network with future museum partners in China and the U.S. through presentations and informal discussions. Proposals for the marketplace will be selected by the 2015 AAM China Program steering committee. Bring literature on your current and upcoming projects to the U.S.-China Exhibition Ideas and Proposal Forum and to The American Alliance of Museums China Exhibition Exchange Center Booth in the Museum Expo for distribution. This session will be simultaneously interpreted in Mandarin.

The China Leadership Program is made possible through support from the Terra Foundation for American Art

 



Who ARE Your Museum’s Fans and Visitors? Will They Donate?

Development and Membership, Small Museums

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B309

If you’re not in possession of the fancy technology that tells you who your Facebook fans are and how to message them, and you’re not identifying your visitors as they walk in the door, you will be happy to know there are other ways of discovering the details about your most engaged audiences. Learn from the Smithsonian’s creative approaches with M+R Strategic Services to e-mail list growth, from onsite digital engagement to a bonafide viral social media campaign.

Development and Membership track supported by Alexander Haas and Blackbaud



 


Developing Museum Staff for the Future

International

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B202

This session includes two case studies:

Today’s Kuwait Teens: Tomorrow’s International Museum Professionals?

Museums are still “foreign” places to many in the Middle East. This case study will discuss the program structure, successes and challenges of Kuwait’s Dar al-Athar al-Islamiyyah high school volunteer program, first launched in 2012. It will look at the program from a cultural context, showing how it promotes volunteerism and the exploration of museums and related careers; builds confidence in self-identity by celebrating the region’s cultural heritage; and develops critical-thinking skills.

New Beginnings: Empowering First Generation of Professionals

This session will share lessons learned from initiating the first Professional Development Program for the staff of Abu Dhabi’s existing museum and those preparing for the opening of Louvre Abu Dhabi (2015), Zayed National Museum (2016) and Guggenheim Abu Dhabi (2017). The session will provide examples of best practices based on multiple customized approaches and collaborations with local institutions and international experts.

 



Creating New Connections: How to Engage Communities with AiR

Education, Curation & Evaluation, Small Museums

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B305

Artist-in-residence (AiR) programs were originally designed to provide writers, painters and musicians with a venue to explore new ideas as part of a community. The growing emphasis on social engagement and cultural exchange has now made AiR a valuable addition to museum programming. This session will explore how AiR programs can create transformative experiences for artists, museums and their communities through the reinterpretation of collections and outreach in a wide variety of museum settings.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Museums Re-imagining the American City

Forces of Change, Global Perspectives

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B306

Join leaders of three pioneering urban museums in a discussion about redefining the connection between museums and communities. Visions of museums as centers of civic discourse have altered this relationship, while modern technology creates new avenues for access and audience reach. The NEH has supported landmark exhibits interpreting cities. As the NEH marks its 50th anniversary, we will evaluate where the field is today and identify the challenges that lie ahead.

 


Can I Handle It? Getting Kids Up Close with Your Collections

Education, Curation & Evaluation, Small Museums

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B303-B304

In most museums, technology, text panels and other factors mediate kids’ experience with collections. What kids (and parents and teachers) really want and benefit from is getting up close with our amazing stuff. In this session, participants will hear strategies from educational, curatorial and directorial perspectives on advocating for and creating programs that personally and directly connect kids to collections. Then participants will collaborate on their own such program ideas.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Can We Really Help? Museums and Peacebuilding

International, Global Perspectives

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B203

This session will consider the work of Cultural Heritage without Borders, an international NGO that works with museums and heritage to support democracy, human rights and peacebuilding. It will present four different approaches of ongoing initiatives in the former Yugoslavia, U.S. and Kenya. Museum professionals from the regions will reflect on the challenges, impact and successes and will discuss the potential and actual role of the international museum community as agents of change for peace. This session will be simultaneously interpreted in Mandarin and Spanish.

 


Take It Personally: Engaging Living History in Museums

Education, Curation & Evaluation

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B302

Educators from Brooklyn Museum, Weeksville Heritage Center and Caribbean Cultural Center reflect on their efforts to develop responsible approaches for engaging audiences when interacting with exhibitions that explore living histories. Participants join the conversation, contributing their questions and experiences, and arrive at practical strategies for engaging diverse audiences.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Visitor Voices: A Story of Accessibility and Inclusion

Forces of Change, Small Museums

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B405

More than 56 million Americans have disabilities. In conjunction with two AAM accessibility webinars in 2015, this session features stories from museum visitors with low vision, hearing loss, autism and dementia, and how museums have responded. Institutions located in one of the most diverse cities in the world share practices that create inclusion through accessible technology and resources, rethinking policies and programs, overcoming existing physical barriers and building a new facility.

 


Touching the Lives of Young Children: Building a Foundation

Education, Curation & Evaluation

Georgia World Congress Center  Sunday   3:30-4:45 p.m.   B301

Museums offer unique opportunities for touching the lives of children in their formative years (0–5). Through programs reaching at-risk preschoolers to family-friendly experiences in galleries to teacher training for early childhood specialists, museums bring new experiences with art, objects and collections into the lives of our youngest citizens. Stories from art, history and botanical collections will provide guiding principles and next steps for early learning initiatives.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



SMEC Production Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Sunday   4-5:30 p.m.   L403



Invitation only 


Digital Publishing Made Easy with the OSCI Toolkit

Media and Technology

Georgia World Congress Center  Sunday   4:15-4:45 p.m.   B209

Developing digital publications can often be a challenging process with uncertain outcomes. The OSCI Toolkit was developed to ease the publishing process by creating both an authoring environment for content creators and a flexible reading experience for users. This session will show how the OSCI Toolkit can be leveraged to generate online publications and ePub documents. With lots of out-of-the-box functionality, main features will be discussed, as well as customizing for your institution.

 


International Meet and Greet with the ICOM-US Board

Reception

Georgia World Congress Center  Sunday   4:30-6 p.m.   International Lounge, B201

Network with the American Alliance of Museums and International Council of Museums (ICOM-US) leadership on issues of interest to the global museum community.

 


Global Leadership Reception

Reception

World of Coca-Cola  Sunday   5:30-7 p.m.  

Formerly known as CEO & Director's Reception

Generously supported by Invesco



Invitation only  


CARE Network Reception

Reception

Glenn Hotel, Atlanta  Sunday   6-8 p.m.  

Start your AAM Conference with CARE! Enjoy conversation, mingling and refreshments at the Glenn Hotel, overlooking Marietta Street. The reception is open to anyone interested in audience research and evaluation—long-term, new or potential CARE members. Join us for a stimulating evening.

Registration Required  Price :$40.00


Network with LMN, CurCom, COMPT, SMAC and Historic Houses

Reception

Margaret Mitchell House  Sunday   6-8 p.m.  

Meet new colleagues and renew connections while steeping yourself in the history of the 1899 Margaret Mitchell House and grounds and the iconic Gone With the Wind. Join with the Professional Networks of Leadership & Management, Curators Committee, Committee on Museum Professional Training, Small Museum Administrators and Historic Houses.

Generously supported by Delta Designs Ltd.



Registration Required, Transportation Provided   Price :$40.00


Creative Coalitions Joint Reception

Reception

William Breman Jewish Heritage Museum  Sunday   6-8 p.m.  

Creativity and innovation grow out of collaborations among diverse perspectives. Meet with a broad group of museum professionals about inclusion, diversity and sustainability. Members of the Latino Network, Indigenous Peoples Museum Network, Asian Pacific American Network, AAAM, DIVCOM, LGBTQ and PIC Green invite you to enjoy Maurice Sendak’s exhibition, mingle, eat and drink.

Registration Required, Transportation Provided  Price :$40.00


EdCom Reception

Reception

Museum of Contemporary Art of Georgia (MOCA GA)  Sunday   6-8 p.m.  

Join colleagues from the Education Professional Network (EdCom) and the Museum Education Roundtable for a fun and inspiring evening of lively conversation, mingling and refreshments.

Registration Required, Transportation Provided   Price :$40.00


DAM/PRAM Reception

Reception

Fox Theatre  Sunday   6-8 p.m.  

Join colleagues from the DAM and PRAM Professional Networks at a reception at the historic Fox Theater.

Generously supported by Marts & Lundy



Registration Required, Transportation Provided  Price :$40.00


Muse Awards

Reception

Atlanta Marriott Marquis  Sunday   6-8 p.m.   Atrium B

The Muse Awards acknowledge outstanding achievement in Galleries, Libraries, Archives or Museums (GLAM) media. The M&T PN recognizes the use of digital media to enhance the GLAM experience and engage audiences, and celebrate scholarship, community, innovation, creativity, education and inclusiveness.

 


Opening Night Party

Evening Event

High Museum of Art  Sunday   9-11 p.m.  

Join friends and colleagues for the 2015 AAM Annual Meeting and MuseumExpo Opening Night Party at Atlanta’s own High Museum of Art. Featuring the award-winning architecture of Richard Meier and Renzo Piano, the High offers must-see exhibitions in addition to significant collections of 19th- and 20th-century American and decorative art, European paintings, African American art, modern and contemporary art and design, photography, folk art, and African art. The High is also dedicated to supporting and collecting works by Southern artists.

Celebrate al fresco with friends and colleagues in the museum’s beautiful Sifly Piazza, enjoy tunes spun by some of Atlanta’s finest DJs from The Sound Table, strike a pose in the photo booth, and enjoy a glass of wine or an Atlanta craft beer along with a selection of sweet and salty culinary treats. We look forward to seeing you there!

Featured Exhibitions:
"A Painter’s Profile: The High Celebrates Romare Bearden"
"Dox Thrash: An American Journey"
"Earl Pardon’s 'Portable Art': Jewelry and Design"
"Gordon Parks: Segregation Story "
"Helen Levitt: In the Street"
"Imagining New Worlds: José Parlá and Fahamu Pecou"
The Coca-Cola Bottle: An American Icon at 100
Wifredo Lam: Imagining New Worlds
"Los Trompos" (a site-specific design installation project created by the High’s designers-in-residence, contemporary Mexican artists Héctor Esrawe and Ignacio Cadena)

Complimentary round-trip bus transportation will be provided.

Sponsored by the High Museum of Art


Registration Required, Transportation Provided  Price :$40.00


Traveling Exhibits Network Breakfast

Breakfast

Atlanta Marriott Marquis  Monday   7:15-8:15 a.m.   Marquis C

Conference attendees are invited to network and learn about current and upcoming traveling exhibition offerings and traveling exhibit-related services.

Registration Required   Price :$35.00


AAM Fellows Breakfast

Breakfast

Atlanta Marriott Marquis  Monday   7:15-8:15 a.m.   Marquis A

The AAM Fellows breakfast is an opportunity for Annual Meeting Fellows to informally network and meet one another, AAM Board and staff.

Invitation only 


Media & Technology Breakfast

Breakfast

Atlanta Marriott Marquis  Monday   7:15-8:15 a.m.   Marquis B

Catch up with your fellow technologist! Don't miss the only opportunity to meet the 2015 Muse Award winners and learn about their projects. There will be ample time for newcomers to get acquainted and for us to talk about technology trends that are impacting all of our galleries, libraries, archives and museums.

Registration Required   Price :$35.00


PIC Green Sustainability Excellence Awards Breakfast

Breakfast

Atlanta Marriott Marquis  Monday   7:15-8:15 a.m.   M304

Rise and shine with PIC Green! At this breakfast, we will recognize this year's winners of AAM's Sustainability Excellence Award. Come to learn about and be inspired by the good work being done to further sustainability efforts throughout our field. Everyone's welcome!

Generously supported by The Anne Cox Chambers Foundation

Registration Required  Price :$35.00



SMAC Breakfast

Breakfast

Atlanta Marriott Marquis  Monday   7:15-8:15 a.m.   M301

Start your day off right by networking with your small museum colleagues at the SMAC breakfast. Share ideas about the great things small museums are doing. Discuss current museum issues and what it means to be a small museum. Everyone is welcome!

Registration Required   Price :$35.00


COMPT Network Membership Breakfast

Breakfast

Atlanta Marriott Marquis  Monday   7:15-8:15 a.m.   M302

Kym Rice, director of the Museum Studies program at George Washington University, will present "Museum Studies -- An Update on th Field: COMPT MSTD Program Survey Results."

Registration Required  Price :$35.00


Academic Museums Task Force Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Monday   7:30-9 a.m.   M103



Invitation only  


Presenter Prep



Georgia World Congress Center  Monday   7:30-5:30 p.m.   B403

All presenters are required to check in at the Presenter Prep for last-minute instructions on their sessions, handouts, audiovisual and the audio recording program. Feel free to use the lounge to review your presentation prior to your talk, to network with other presenters or just to relax.

 


Information Desk



Georgia World Congress Center  Monday   7:30-5:30 p.m.  



 


Alliance Pop-Up Bookstore



Georgia World Congress Center  Monday   7:30-12 p.m.  

Visit the AAM Pop-Up Bookstore, located in Bldg B Lobby-Mezzanine Level for quick purchases during various hours throughout the meeting (Credit Card Purchases only)
With generous support from TAM Retail


 


Registration



Georgia World Congress Center  Monday   7:30-5:30 p.m.  



 


International Lounge



Georgia World Congress Center  Monday   8-5:30 p.m.   B201

This informal gathering space provides cross-cultural exchange and networking with museum colleagues from around the world, offers information on AAM international programs, including the international cultural exchange program Museums Connect; and facilitates dialogue on global museum issues and challenges through roundtable conversations.

 


Beyond the Walls: Innovative Museum-School Partnerships

Education, Curation & Evaluation

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B302

How do museums advance and support quality education in their surrounding communities? Educators from diverse institutions will discuss strategies for connecting museum resources with K-12 schools through meaningful, sustained museum-school partnerships. This session will explore a variety of approaches towards shifting the single, site-specific, field trip paradigm and how these programs are implemented in schools. Audience members will have an opportunity to share their questions and ideas.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Museum Pride: the Social Role of Museums in LGBTQ Advocacy

Forces of Change, Small Museums

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B316

Achieving legal and social equity for LGBTQ persons extends beyond the work of activists and allies; immense, public, bipartisan support is growing worldwide. Several museums have readily partnered with LGBTQ organizations, becoming active participants in social change. Many museums, however, remain reluctant. Join us as four museums reflect on how and why they joined the LGBTQ dialogue, their stumbles and victories, and the self-discovery and organizational change along the way.

 


27th Annual Excellence In Exhibition Awards

Exhibit Planning and Design

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B303-B304

Exhibitions that successfully integrate scholarship, audience engagement, exhibit design and programming offer visitors a chance to explore new ideas and directly communicate an institution’s value to the public. The 27th Annual Excellence in Exhibition Competition session offers museum professionals of all levels examples of exemplary exhibitions. Through interviews with competition judges, winners of the competition share the inspiration/best practices for their award-winning exhibitions.

 


Not for Display Only: Demonstrating Collection Objects

Collections Stewardship

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B406

Collection objects are traditionally viewed by the public in static museum environments. Yet sites and museums that use collections to interpret authentic techniques and intangible cultural heritage have wrestled with the protocol required to balance collections stewardship and public engagement. The speakers will address the history of managing permanent and loaned collections for use, including sharing policies and procedures. A variety of collection objects—from music boxes to farm equipment—will be discussed in the presentations.

 


Will You Miss Me When I’m Gone? Positioning Your Museum as a Valued Core Community Resource

Education, Curation & Evaluation

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B306

The Institute of Museum and Library Services, in an effort to attract more community-centered proposals in its “Community Anchors” category, will hold a dialogue with audience members and three representatives from “anchor” museums about what defines a community anchor institution and how to develop a community of trust in order for this to occur. This session will target those working in museums that aspire to become an important and relevant center of community focus, those in the process of becoming a center of community focus and those that have already achieved that status in their respective communities. Speakers will share their own indicators of what constitutes a community anchor and how their own museums impact their communities in such a way as to raise their museum’s profile to that of an anchor institution. Attendees will be encouraged to share their own views, opinions and ideas about how a museum can be a meaningful, valued building block within their own communities.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Museums on the Edge

International, Global Perspectives

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B203

Presenters will describe bringing museums back from the brink of disaster. Diana Pardue will discuss Hurricane Sandy recovery efforts at the Statue of Liberty and Ellis Island museums, France Desmarais will describe helping Mali’s museums after armed conflict and Cori Wegener will describe efforts to help Syrian museum colleagues working in opposition-controlled areas rescue their collections. Participants will be encouraged to share their own stories and share lessons learned. This session will be simultaneously interpreted in Mandarin and Spanish.

 


Summit on Sustainability 2015: Standards in Museums

Facilities and Risk Management

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B407

Join us as we review some of the main findings from AAM’s landmark paper, Museums, Environmental Sustainability and Our Future. Presenters will provide critical insight into the state of metrics and sustainability assessment tools being used by museums. Through audience participation, the session will also explore reactions to the document and next-steps for museum sustainability.

 


Small and Not-So-Small Museums, All with Big Ideas

Development and Membership

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B308

What drives museums of all sizes to dream up—and act on—big ideas? Museum directors at different stages (pre-planning, planning and implementation) in capital campaigns will explore how they and their boards, donors and staff are collaborating for transformational change—not only expanding their physical spaces but also inviting in new audiences—and creating new spaces that allow today’s museum users to expand the limits of their understanding and creative spirit.

Development and Membership track supported by Alexander Haas and Blackbaud



 


Fading Memories: Perspectives on Remembering the World Wars

Education, Curation & Evaluation, Global Perspectives

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B311

Over the next five years, military museums around the world will face a unique challenge: marking the anniversaries of the World Wars as the lived memory of these conflicts fades away. Connecting with diverse communities about the wars requires innovation in all aspects of museum practice. This session brings together the National World War II Museum, the Canadian War Museum and the Imperial War Museum to discuss their respective strategies for exhibitions, education and family programming.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Keeping Civic Engagement Civil

Education, Curation & Evaluation

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B312-B313

If museums aim to inspire active citizen participation in social issues, we need modes of exchange that build new understanding through the exchange of visitor perspectives. This session provides an introduction to the Arc of Dialogue model, an interpretive framework designed to address critical contemporary issues by building conversation gradually from personal experience to common experience, then to larger systemic issues, in order to foster stronger connections between visitors and sites.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Interpreting and Safeguarding Intangible Heritage: Part I

International

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B202

This session includes three case studies:

Tradition Meets Innovations: Engaging Visitors with Intangible Heritage

This panel discusses living cultural heritage cases that present fixed versus flexible transmission options as an ongoing challenge for intangible practice orthodoxy vis-à-vis the liberty of contemporary interpretations. The new National Museum of Qatar represents the history, heritage and culture of Qatar, not only through preserving, collecting and conserving objects but by placing special emphasis on intangible cultural heritage. There are many precious texts and celebrations that have been passed down through intangible transmission. We will discuss “Garanagao” as an example of how the museum brought intangible heritage preservation to a diverse audience. This costume show explores contrasting traditional and contemporary varieties and historic meanings. Different hands-on activities addressed these meanings. Two additional examples of museum-artisan cooperation will detail a rural intangible asset for paper making in Korea and transmission practices for a Native American basket-weaving tradition in the Southwest.

Our Living Languages

The presentation will cover the creation/curation of an exhibition on the intangible heritage of 34 languages, and how the Royal BC Museum relinquished control of the content to our partner, who represented the 34 distinct language groups. The museum provided funding and the physical space while our partner provided the content. The museum also integrated a representative from our partners into our design and fabrication department, creating a truly transparent and immersive approach.

Safeguarding Intangible Cultural Heritage with UNESCO

The Hong Kong Heritage Museum has been safeguarding intangible cultural heritage in compliance with the UNESCO Convention for the Safeguarding of Intangible Cultural Heritage since April 2006. Gain insight on the museum’s experience in and process of engaging the community in a territory-wide survey and the daunting task of compiling inventory for a database through a public awareness campaign and collaboration with intangible cultural heritage bearers, organizations and other stakeholders.

 



AAM Leadership and Career Management Program



Georgia World Congress Center  Monday   8:30-9:45 a.m.   B215

A special on-site leadership and career management program exclusively for fellowship recipients. Invited experts will lead three 75-minute workshops on leadership- and career-related topics.

Leads:

Anne Ackerson, co-author of Leadership Matters

Joan Baldwin, co-author of Leadership Matters

Marsha Semmel, senior advisor, Noyce Leadership Institute

Case Studies:

Ann Fortescue, director, Springfield Museum of Art

Nathan Richie, director, Golden History Museums

Wyona Lynch-McWhite, executive director, Fruitlands Museum

Invitation only 



Resumé Writing for Mid-Career or Career Changers

Career Management

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B310

Learn practical tips for crafting an effective resumé, including different resumé formats, use of summary statement, ways to quantify your work experience to demonstrate impact and when to “let go” of previous or unrelated work experience. Samples from both good and not-so-good resumés will be examined. Attendees will edit their own resumés and review others during the session, so should be prepared with at least two hard copies—one for marking up, one for sharing with peers.

Career Management track supported by Johns Hopkins University Museum Studies

 



Advocacy in Global Museums: Empowering Local Communities

International, Global Perspectives

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B314

The session focuses on how three Emirati museum professionals view the social value of museums as essential to the preservation of their national identity in the UAE, where nationals make up about 20 percent of the total population. Presenters will share their stories of best lessons learned from their own communities.

 


Diversify Your Sales Program to Increase Visits and Revenue

Finance and Administration

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B207

Do you take orders or make sales? There is a difference. Many museums have explored the opportunity to gain exposure, revenue and visits through a tour and travel group sales program. This session will teach you how to start a program, which audience segments to target and how to sell to those segments. Your colleagues will share real-world examples of what worked and what wasn’t as successful. This program is suitable for museums that want to start or have an existing group sales program.

 


Ten Things You Need to Know: Traveling Exhibitions from China to the U.S.

International

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B204

Meet the U.S. and Chinese curators, registrars, conservators, designers and exhibition managers and marketing experts who traveled important exhibitions from China to the Unites States. Panelists will address critical and strategic issues in current policies, resources, infrastructure, relation building, and audience expectations. This session will be simultaneously interpreted in Mandarin.

 


Accessibility and Inclusion: Creative Content Choices

Forces of Change

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B315

What strategies help create great content for diverse museum audiences, including patrons with disabilities? Should we aim at a single specific audience or incorporate a more inclusive, universal design approach? How might this material be sourced, funded and implemented? We will address these questions and more in a lively in-depth discussion, examining verbal description for visitors with low or no vision as one model to illustrate the wide variety of options and the decision-making process.

 


App Development Strategies

Media and Technology, Small Museums

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B208

Are you thinking about producing an app for your museum? Worried you don’t have staff or money, or know how to complete the project? In this session you will learn strategies, see process models and explore unique solutions to make the most of your resources and keep your board engaged throughout the process. Participants will leave the session with confidence to implement an app project at their museum. We built an app with a volunteer staff and limited resources; imagine what you can do.

 


75 Ideas/75 Minutes: Fresh Thinking in Audience Engagement

Marketing and Public Relations, Small Museums

Georgia World Congress Center  Monday   8:30-9:45 p.m.  

Finding new ways to cut through a cluttered marketplace, engage members and/or drive attendance is a constant challenge for all museums. Drawing ideas and examples from a variety of institutions—from both inside and outside the museum field—experts from AAM’s PR and Marketing Professional Network (PRAM), offer a fast-paced review of some of today’s most interesting ideas concerning audience engagement.

 


SMEC Director's Meeting

Board/Committee Meeting

Atlanta Marriott Marquis  Monday   8:30-10 a.m.   L403



Invitation only 


Accreditation 101: A Primer on the New Accreditation Process

C-Suite, Small Museums

Georgia World Congress Center  Monday   8:30-9:45 a.m.   B405

Learn the ins and outs of the newly revamped accreditation process, whether your museum is interested in first-time accreditation or getting ready for reaccreditation. Discover the basic steps of the process, how to determine your museum’s readiness and prepare for application, and strategies for a successful review. Leave with a plan of action to get started on the road to reaccreditation.

 


MuseumExpo Opening Event

Reception

MuseumExpo  Monday   12-1:30 p.m.  

We invite you to come and enjoy complimentary food and beverage and to meet face-to-face with industry representatives and check out the latest product developments and technological advancements.

 


Alliance Bookstore & Café



Georgia World Congress Center  Monday   12-5 p.m.  

Browse and shop from a dynamic selection of AAM Press titles. Connect with your museum colleagues and exchange ideas concerning the museum’s role in social interaction, community engagement and advancement. Also, meet 2015 AAM session leaders. Featured museum professionals and presenters will be signing their works.
With generous support from TAM Retail

Monday Book Signings:
12:30 - 1:30 p.m. Museum Educator Lois H. Silverman, The Social Work of Museums
3:30 - 4:30 p.m. Gail Lord and Ngaire Blankenberg, Cities, Museums and Soft Power


 



MuseumExpo Hours



MuseumExpo  Monday   12-5:30 p.m.  



 


AAM Resource Center



MuseumExpo  Monday   12-5:30 p.m.  

Come discover the benefits of your AAM membership at the AAM Resource Center located in MuseumExpo. You’ll get the chance to meet AAM staff, AAM Board members and members of the Professional Network community.

 


AAM Resource Center Events



MuseumExpo  Monday   12-5:30 p.m.  



 


Latino Network Lunch

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   M304

Come celebrate the LN (a.k.a. LNPIC) 20th anniversary and help us expand our reach. Founders and recent board members will engage in a panel discussion sharing the network history. Everyone will be invited to help us envision the network’s future.
Moderator: Ranald Woodaman, Exhibitons and Public Programs Director, Smithsonian Latino Center


Registration Required   Price :$45.00


ICOM-US Annual Luncheon and Business Meeting

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   Imperial Salon A

Meet up with your ICOM colleagues and hear what ICOM-US is planning for the future! Learn more about ICOM-US updates and other future programs to look forward to.

Registration Required  Price :$40.00


Leadership & Management Network Luncheon

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   Marquis B

Join LMN colleagues for a lively presentation by Nik Honeysett, “Technology, Innovation and Risk: Don’t Leave Your Institution Without It.” Nik is CEO of the Balboa Park Online Collaborative, providing technology support, development and strategy for the museums in Balboa Park, San Diego, and beyond. Nik is also a member of the AAM Board of Directors.

Generously supported by Marts & Lundy



Registration Required   Price :$45.00


Association of Academic Museums & Galleries Lunch

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   L401-L402

Join AAMG members from around the nation to learn about the association’s many achievements over the past year, meet your state and regional representatives, and hear about AAMG's exciting new initiatives.

Registration Required  Price :$30.00


DAM (Development and Membership) Lunch

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   Marquis A

The Development and Membership Committee invites all convention attendees to the Annual DAM Lunch, featuring a presentation by a thought leader in the field of philanthropy.

Generously supported by Marts & Lundy



Registration Required   Price :$45.00


AASLH History Lunch

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   L508

If you work or volunteer at a history organization or just love history and want to be around the people who “do history” for a living, this is the luncheon for you! Meet others in the field and share information about common issues while enjoying a great lunch and program related to our host city.

Registration Required  Price :$45.00


International Museum Theatre Alliance (IMTAL) Lunch

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   L507

Meet and network with current IMTAL members. Hear from our board of directors about recent museum theatre updates and the presentation of IMTAL’s annual awards.

Registration Required   Price :$45.00


American Association for Museum Volunteers Lunch

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   L506

Meet and network with members and the board of the American Association for Museum Volunteers (AAMV). If you are new to volunteer management or have ideas to improve your museum's volunteer program, this is a great opportunity to share ideas with colleagues from all kinds and sizes of museums.

Registration Required  Price :$30.00


LGBTQ Alliance Luncheon

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   M301

Join us as we review a set of Welcoming Guidelines for museums and the Alliance's updated Social Media strategy. Michael Rose, Executive Vice President for the Atlanta History Center, founder of the Lesbian and Gay Collections at the Kenan Research Center, and curator for the “Unspoken Past: Atlanta Lesbian and Gay History, 1940-1970” will be presenting “To Be, or Not to Be.” Gregory Hinton will also give a brief update on his work over the past year, including the founding of the LGBTQ Archives of the American West at the American Heritage Center at the University of Wyoming in Laramie.

Registration Required   Price :$45.00


CARE Luncheon

Luncheon

Atlanta Marriott Marquis  Monday   12:15-1:30 p.m.   M302

Join CARE for lunch and lively discussion! Enjoy lunch with colleagues and take part in an open discussion on museums, social change, and the role of evaluation and audience research. A panel will start the conversation, but we look forward to hearing from everyone.

Registration Required  Price :$45.00


Book Signing: Lois H. Silverman



MuseumExpo  Monday   12:30-1:30 p.m.   Alliance Bookstore & Cafe

Museum Educator Lois H. Silverman will be signing copies of her book The Social Work of Museums in the Alliance Bookstore. Copies of the book will also be available for purchase.

 


ArtStories (made with Griot open source software developed by the Minneapolis Institute of Arts)



MuseumExpo  Monday   12:45-1:30 p.m.  

Technology Innovation Stage

The Minneapolis Institute of Arts (MIA) has created an open source toolset for crafting and sharing engaging digital stories. “Griot”, a West African term for wise story-teller. The interpretive software is in use at the MIA, branded as ArtStories: http://artstories.artsmia.org ArtStories are available on tablet devices provided in the galleries, and for those using their own devices. The tools includes authoring content, presenting stories, and tiling & annotating images to enhance zooming, panning, and highlighting details.

This session will describe the development of the tools, demonstrate the software in action, discuss the results of a formal audience evaluation, and its impact on museum visitors.



 


Intelligent Museum



MuseumExpo  Monday   1:45-2:15 p.m.  

Technology Innovation Stage

 


Evidencing Change: How Do We Measure Social Value?

C-Suite, Global Perspectives

Georgia World Congress Center  Monday   1:45-3 p.m.   B405

Creating social value and effecting social change is forging new purpose for 21st-century museums. Positive activity and good intentions exist in abundance, but measurable evidence that museum intentions make a difference and accrue to the public realm is harder to find. This session explores the challenges in developing the evidence base for social change through three lenses: a museum case study, results-based planning and findings from a recent international research project.

 


Thinking Holistically with the “Triple Bottom Line” (3BL)

Forces of Change

Georgia World Congress Center  Monday   1:45-3 p.m.  

How are museums thinking more holistically about their role in creating more equitable and sustainable communities? Societal, environmental and economic aspects of museums have historically been considered in isolation, limiting opportunities to leverage impact. Hear from a variety of representatives from the field and the DIVCOM and PIC Green professional networks, who will discuss using a 3BL approach to museum operations. Small group discussions will follow.

 


Resumé Writing for Emerging Museum Professionals

Career Management

Georgia World Congress Center  Monday   1:45-3 p.m.   B310

Learn practical tips for crafting an effective resumé, including structure and format, use of summary statement, ways to quantify your experience to demonstrate impact and when to “let go” of previous or unrelated work experience. Samples from both good and not-so-good resumés will be examined. Attendees will edit their own resumés and review others during the session, so should be prepared with at least two hard copies—one for marking up, one for sharing with peers.

Career Management track supported by Johns Hopkins University Museum Studies

 



Exhibitions Outside the Museum

Exhibit Planning and Design, Global Perspectives

Georgia World Congress Center  Monday   1:45-2:15 p.m.   B211

This case study focuses on a street-front science exhibition in central London at the new Sainsbury Wellcome Centre for Neural Circuits and Behaviour. The exhibition subject was visual perception and cognitive function, involving “light” interactives with passersby. We will look at the range of possibilities explored and why they were rejected. Then we will look at the limitations, freedoms and emerging rules of thumb in designing and implementing exhibitions outside of the museum.

Exhibit Planning and Design track supported by Mad Systems

 



How to Host a State Museums Advocacy Day

Marketing and Public Relations

Georgia World Congress Center  Monday   1:45-3 p.m.   B208

Alaska, Virginia, Ohio, Florida, Colorado and Illinois are just a few of the states hosting a state museums advocacy day modeled after the national day of “citizen lobbying.” Learn how they got started, how they planned it and how they created statewide advocacy materials that showcased their museums’ collective impact. This session is perfect for state association board members who want to bolster their advocacy efforts at the state level.

 


Q & A with Federal Agency Leaders

Forces of Change

Georgia World Congress Center  Monday   1:45-3 p.m.   B315

Alliance President Ford W. Bell will moderate this session with federal agency leaders. Learn about federal grant opportunities, museum partnerships and other federal initiatives such as Blue Star Museums (NEA), Let’s Move Museums and Gardens (IMLS), the U.S. Department of the Interior Museum Program, the National NAGPRA Program, the National Marine Sanctuaries Program (NOAA) and more. This session will largely consist of Q & A from audience members.

 


How Can Museums Leverage Big Data to Optimize Marketing Mix?

Marketing and Public Relations, Global Perspectives

Georgia World Congress Center  Monday   1:45-2:15 p.m.   B207

California Academy of Sciences and Nielsen will share how they have conducted a marketing study to develop a comprehensive marketing effectiveness model. The Marketing Mix Model quantifies the impact of marketing, pricing, promotions and external factors on ticket sales and memberships. We will share how these insights have helped us make smarter marketing and pricing decisions to drive general attendance and membership.

 


eCulture: Making the Museum a Social Hub

Media and Technology, Global Perspectives

Georgia World Congress Center  Monday   1:45-2:15 p.m.   B209

Museums in Switzerland traditionally attract a disproportionate number of older rather than young visitors. Understand how an eCulture approach at The Basel Historical Museums has changed this phenomenon by creating internal and external dialogue with visitors that has added value not only to the visitor experience but transformed the institution itself, through stimulating debate and discussion.

 


Object/Story Roadshow

Exhibit Planning and Design, Global Perspectives, Small Museums

Georgia World Congress Center  Monday   1:45-3 p.m.   B314

Throughout human civilization, what endures are stories. Generally museums use objects to unearth stories about life’s mysteries. We invite colleagues to bring an object of personal significance to the session and tell a two-minute story about it. Respondents will offer insights on object storytelling and display techniques and strategies to transform thinking, meaning and relevance to practice and audiences. Interested participants should contact dphelus@aam-us.org by March 15.

Exhibit Planning and Design track supported by Mad Systems

 



Interpreting and Safeguarding Intangible Heritage: Part II

International

Georgia World Congress Center  Monday   1:45-3 p.m.   B202

This session includes two case studies:

Tell Me Your Story: Curating Oral History for Exhibitions

This session will explore how the Centre d’histoire de Montréal (Montreal’s History Centre) has responded to the curatorial challenges of creating museum exhibitions based mainly on testimonies and how it has worked with documentary specialists to create a unique and engaging way to present the human story behind moments in a city’s history.

The Balaio da Capoeira: Building a Mobile Museum in Brazil from Dream to Reality

Capoeira is an Afro-Brazilian social practice and ritual that incorporates martial arts and dance movements. The Balaio da Capoeira museum is an itinerant museum that uses a bus to tell the history of the Capoeira in Brazil. In 2003, Mestre Noventa, a “Capoeira Master,” launched the idea of a “bus-museum” with a collection with more than 4,000 pieces. Then he started traveling around the country to tell the Capoeira history and discuss with the communities its role in Brazilian society. The museum has been supported by the Intangible Heritage National Program of Brazil since 2012. The democratization of the access to the collection gave new significance to popular knowledge, connecting memory and social practices.

 



Presidential Legacy and Interpretation (and Re-interpretation)

Education, Curation & Evaluation, Global Perspectives

Georgia World Congress Center  Monday   1:45-3 p.m.   B311

In this panel, museum professionals and scholars will explore the work of presidential libraries, both in the United States and abroad, and the challenges that lie in interpreting the story of the evolving legacy of a president. The panel will specifically delve into the education and interpretation work at the Jimmy Carter and Ronald Reagan Presidential Libraries and the President Saleh museum in Yemen, as well as explore the broader challenge of legacy interpretation.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Serving Our Visitors: Museum Education Exchange between the U.S. and China

International, Global Perspectives

Georgia World Congress Center  Monday   1:45-3 p.m.   B204

With the growth of museums in China fueled by new buildings and free admission policies, museum education is emerging as a new professional field with the potential to impact millions of visitors. Meanwhile, museum educators in the U.S. are playing a key role and participating in cross-departmental teams as museums focus more on the visitor experience and how we engage audiences with our institutions. Explore some of the key issues for exchange and dialogue between U.S. and Chinese institutions and colleagues around museum learning, public programs, and interpretation.

 


Party with Purpose: Cultivating Young Patrons

Development and Membership, Global Perspectives

Georgia World Congress Center  Monday   1:45-3 p.m.   B308

The future of your museum may love to party now, but soon they will be ready to offer much more. Join young patron membership managers from four major U.S. markets for an insightful discussion on why cultivating young patrons is essential to your museum’s future, and learn how to engage these future philanthropists in your museum now.

Development and Membership track supported by Alexander Haas and Blackbaud



 


Inciting Change: From Collective Memory to Civic Mobilization

Education, Curation & Evaluation, Global Perspectives

Georgia World Congress Center  Monday   1:45-3 p.m.   B305

Museums as places of collective memory and healing can also be spaces for action and mobilization. Explore strategies for how museums dealing with traumatic events, cultural prejudices and human rights can advocate for social change through interpretation, partnerships and technology. Join this conversation to hear how museums working locally and globally (Cambodia, South Africa) are tackling these issues and evaluating impacts via visitor feedback, community participation and policy changes.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Vital Impact: Two Landmark Teen Program Alumni Studies

Education, Curation & Evaluation

Georgia World Congress Center  Monday   1:45-2:15 p.m.   B306

Over the past 20 years, many art museums have launched extended teen programs hoping to deepen youth engagement at their institutions. While educators have seen firsthand the transformative benefits of these programs, little formal research had been done to systematically capture or better understand these outcomes. In 2011 two major studies were launched to track the long-term and continuing impact of intensive teen programs: the first by a national consortium of museums including the Walker Art Center, The Museum of Contemporary Art, Los Angeles, the Contemporary Arts Museum of Houston and the Whitney Museum of American Art; and the second by the Institute of Contemporary Art, Boston and outside evaluation firm Mendelsohn, Gittleman and Associates. The project directors of both studies will share a summary of the findings and discuss the public value of these programs.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



London-Johannesburg-Dubai: A Three-Part Story of Healing Through Museums

International, Global Perspectives

Georgia World Congress Center  Monday   1:45-3 p.m.   B203

This is the story of diverse people who have participated in the Healing Through Memory and Objects program of the Museum of AIDS in Africa (South Africa); #Wordsthatheal campaign of the Al Maktoum Hospital Museum (Dubai); and the Physiotherapy Art Tour and Pre-op Art Distraction programs in Chelsea and Westminster Hospital (London). Using video, live conversation, social media and audience participation, we share some measurable and life-changing ways these museums are advancing personal health and well-being. This session will be simultaneously interpreted in Mandarin and Spanish.

 


How a Terrible Topic Made Our Museum a Better Place

C-Suite

Georgia World Congress Center  Monday   1:45-2:15 p.m.   B316

In 2011, the San Diego Museum of Man had a traditional mission to “collect, preserve, and interpret.” How did we create our new mission, “Inspiring Human Connections by Exploring the Human Experience,” and successfully implement it to bring in a broader audience and become financially successful? Learn how our controversial exhibition, “Instruments of Torture,” transformed our institution and allowed us to become a museum that is not afraid to tackle significant social and political issues.

 


Autism Tsunami: Autistic Adults and Museums

Education, Curation & Evaluation

Georgia World Congress Center  Monday   1:45-3 p.m.   B302

Approximately 1.5 million people in the U.S. have an autism spectrum disorder. Given that autism has increased 10-fold in the past decade, the number of children with autism who will become adults over the next few years is huge. In this session, attendees will learn how museums can address the invisible cognitive challenges facing autistic adults, hear from two autistic adults and their parents who visit museums, and have an opportunity to brainstorm ways museums can support this population.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Access from One Place: Artifacts, Archives and Photographs

Collections Stewardship

Georgia World Congress Center  Monday   1:45-3 p.m.   B301

This session explores examples of institutions searching for, struggling with and/or successfully implementing a tool to provide access to different types of collections in one place. We will explore lexicon issues, search capabilities, end-user concerns, field customization, file resources, federated searching and other strategies. Speakers represent two perspectives (art and history) to discuss factors such as budget, collection type, staff size and audience.

 


Building Stronger Communities Through Radical Inclusion

C-Suite, Small Museums

Georgia World Congress Center  Monday   2:30-3 p.m.   B316

Community advisory boards. Programmatic partnerships. Co-created exhibitions. Public feedback. We’ve tried it all. The Santa Cruz Museum of Art and History has radically redefined its relationship with our community through a suite of participatory strategies involving over 2,000 diverse collaborators annually. In this case study, Executive Director Nina Simon will share honest stories, specific strategies and nonobvious lessons learned from the MAH's unique community-based approach.

 


Using Hidden Resources: Q?rius and New Paradigms of Engagement

Education, Curation & Evaluation

Georgia World Congress Center  Monday   2:30-3 p.m.   B306

Most of your museum is hidden from visitors—and with it, much of the value, vitality and potential points of access. Q?rius is the Smithsonian National Museum of Natural History experience that created a new platform for visitors (onsite or virtual) to engage with collections, research staff and each other and the museum’s mission of “connecting the planet to people.” A long planning and design process paid off with results that are scalable for any institution seeking to engage visitors with their hidden resources.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



My Story, Our Data: Data-Centered Community Story Archiving

Media and Technology, Small Museums

Georgia World Congress Center  Monday   2:30-3 p.m.   B209

Small museums in Korea are confronted with the difficulty of using digital tools, although people understand that digital technology is pervasive in our society. It is meaningful that we developed a new way to create museum engagement with a data-centered story archiving strategy within the local community. Ewhadong Project is an ongoing story archiving project in Seoul. We executed the project with three digital development strategies for community-based story archiving: collecting, curating and sharing stories through digital methods.

 


Anti-Orientalist, Community-Centric Exhibition Design

Exhibit Planning and Design, Global Perspectives

Georgia World Congress Center  Monday   2:30-3 p.m.  

Historically, some museums have presented the histories and material cultures of peoples from the Global South in Orientalist ways. This case study explores an intentional anti-Orientalist, community-centric design process used for creating an exhibition on Indian immigrants at the Smithsonian. The presenter will discuss crowdsourcing design materials from relevant communities and choosing colors, fonts, graphics and iconic images, writing panel and label text, and rendering marketing materials.

Exhibit Planning and Design track supported by Mad Systems

 



Beam Me In! Remote Access to Museums



MuseumExpo  Monday   2:45-3:15 p.m.  

Technology Innovation Stage

How can Smart Presence System (SPS) technology extend a museum’s reach? This presentation will include representatives from museums who have implemented remote access projects that provide virtual entry to visitors with disabilities providing self-guided remote exploration of museum collections from their computer via the on-site device. A disabled Beam user will also join the discussion and share their experiences touring museums from their home.



 


Affinity Travel for Museums



MuseumExpo  Monday   3-3:30 p.m.  

Solutions Center

Educational Travel is a powerful tool for building your membership base, adding value for your patrons while simultaneously earning revenue for your institution. Attend this primer on how to establish and grow a successful affinity travel program through Museum Travel Alliance in addition to learning more about the hot spots for travel in the current climate..



 


Sustainability Marketplace of Ideas



MuseumExpo  Monday   3:15-5:15 p.m.  

Swing by PIC Green’s Marketplace of Ideas area and engage in conversation with leaders on museum sustainability topics ranging from recycling to divestment. Bring your sustainability/green questions and ideas, or just come to meet PIC Green professionals.

 


LGBTQ Alliance Marketplace of Ideas

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

Over the past two years, members of the AAM LGBTQ Alliance have worked to develop a document that outlines preferred practices for welcoming LGBTQ communities into museums. Join us to review a set of written guidelines for museums to engage more deeply with their LGBTQ visitors, staff and neighbors. Join this “welcoming practices” committee at the LGBTQ Alliance’s Marketplace of Ideas to share your suggestions, learn how welcoming guidelines can strengthen service to diverse communities—and volunteer to be part of the process.

 


Indigenous Peoples and Museums: How to be Heard!

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

Stop by the Marketplace of ideas to learn about the role IPMN has within AAM; help us develop ideas for session proposals for next year’s annual meeting; learn about leadership opportunities; tell us about the work you’re doing!

 


Survey Results & Considerations for Engaging Latino Audiences

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

The Latino Network conducted a national survey on Latino audience engagement. This session will present results and highlight some examples of success from diverse organizations. As a group, session participants will discuss key considerations for developing sustainable initiatives to engage Latino audiences.

 


2015 Excellence in Exhibition Label Writing Competion

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

View the best new exhibition labels from museums, aquariums, libraries and zoos around the country, meet accomplished label writers and editors, and be inspired at the 2015 Excellence in Exhibition Label Writing Competition presented by CurCom.

 


Advancing Diversity and Inclusion in the Museum Community

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

DIVCOM invites conference attendees to engage in conversations on topics identified by DIVCOM members around advancing diversity and inclusion in the museum community. Join us to share resources, connect with colleagues and inform implementation strategies for the field.

 


DAM Good Ideas!

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

In small-group roundtable discussions, share successes and toughest questions in fundraising, development and membership. Bringing experienced colleagues together to resolve common issues and offer real-world solutions, the DAM Marketplace of Ideas is a highlight of the annual meeting.

 


27th Annual Excellence in Exhibition Competition

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

View and review submissions from this year’s competition. Some of the judges and the competition coordinator will be on hand to answer questions or chat about the Standards of Excellence for Exhibitions.

 


PRAM Marketplace of Ideas

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

Join PRAM board members and other thought leaders to discuss the industry’s latest issues, including content marketing, social media, crisis communications, branding and more. Got an idea for a session for next year’s annual meeting? Bring it here for advice on how to shepherd it forward.

 


Registrar Committee's Marketplace of Ideas

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

RC’s Marketplace will feature presentations about new ideas and best and current practices for managing museum collections, and will showcase current programs and ongoing projects. The forum will also feature the upcoming Rights & Reproductions: The Handbook for Cultural Institutions.

 


NAME Marketplace of Ideas

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

Join NAME for some high-spirited and fast-paced conversations on a wide range of exhibit creation topics. Engage in small group discussions with fellow attendees and NAME instigators about risk, innovation, mistakes, changing paradigms in the field and other thought-provoking exhibition issues.

 


CARE Marketplace of Ideas

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

The CARE Marketplace of Ideas explores museums’ social value by showcasing audience research and evaluation work that has helped museums find meaningful ways of interacting with and engaging the public. Highlighting innovative and interdisciplinary approaches, presentations give deeper insights on social value and how to facilitate change.

 


Small Museums and Volunteers

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

oin your small museum colleagues in welcoming members of the American Association of Museum Volunteers for roundtable discussions on training volunteers, technology for volunteer management, designing great internships and teen volunteers.

 


COMPT: Inspiring Change with Continued Education

Marketplace of Ideas

MuseumExpo  Monday   3:15-5:15 p.m.  

Whether you have an established career or are just starting out in the field, come see what opportunities are available for museum professional training. As professors and practitioners, COMPT members train today’s current and future museum professionals through academic and experiential learning. COMPT Marketplace provides an introduction to a variety of resources and a forum to explore possibilities.

 


MuseumExpo Ice Cream Break

Reception

MuseumExpo  Monday   3:15-4 p.m.  

Generously supported by Split Rock Studios

 



Marketplace of Ideas



MuseumExpo  Monday   3:15-5:15 p.m.  

Join AAM’s Professional Networks in an open-air forum to exchange information and new ideas; learn more about new museum practices; showcase exemplary programs and projects; collaborate with colleagues in their specific disciplines; and build relationships across disciplines. See each Professional Network’s individual Marketplace listing to see details on what will be presented in each area.

 


How to Work with Chinese Museums: A Roundtable Discussion on Business Culture in China

International

Georgia World Congress Center  Monday   3:15-4:30 p.m.   B204

Interested in working with Chinese museums? For a successful collaboration you have to understand the business culture in China, but different languages, political environments, governmental policies, management practices, and institutional priorities can all be challenging to navigate. Comprehending the subtleties and nuances of cross-cultural communication will facilitate successful partnerships. Join panelists experienced in U.S.-China museum exchanges and learn how to put the Chinese proverb “seeking common ground, while shelving differences” into your future endeavor.

The China Leadership Program is made possible through support from the Terra Foundation for American Art

 



Retail Strategy: Online & In-Store



MuseumExpo  Monday   3:45-4:30 p.m.  

Solutions Center

Increase earned income at your museum! Learn how in-store and online retail strategies can be streamlined, and how the blending of ecommerce practices with physical store operations can bring increased productivity to both. See the ways the store experience and web sales can influence and reinforce each other with data and cross-channel programs. Take home our action plan to get there. Don’t have an online store? Find out why you need one, even if you are small to medium-sized museum.

 



Traveling Exhibitions of Taiwan



MuseumExpo  Monday   3:45-4:15 p.m.  

Technology Innovation Stage

This session presents the best practices to integrate the application of new media to exhibition, spatial planning, educational program, and social media among museums in Taiwan. It also showcases the efforts of museums in Taiwan to construct the Intelligent Museum to further enhance audience’s visiting experience. In addition, tour exhibitions from major museums echoing the theme of this year, The Social Value of Museums: Inspiring Change, and demonstrating the diversified cultural aspects of Taiwan will also be introduced for exchange.



 


Obtaining Fine Art Insurance For Your Museum Just Got Easier



MuseumExpo  Monday   4:45-5:15 p.m.  

Solutions Center

Huntington T. Block, the leading provider of fine art insurance, introduces online quotes and applications. Help ensure your museum is protected and do it quickly and easily online! Learn how to create your user profile, complete an online application, bind coverage, pay online, and print your policy confirmation certificate. Huntington T. Block’s proprietary fine art/collections insurance policies offer comprehensive “wall to wall” coverage, backed by A-rated or better specialty carriers at favorable rates.



 


Smart Museums: How To Increase Footprint, Revenue, and Customer Interaction



MuseumExpo  Monday   4:45-5:15 p.m.  

Technology Innovation Stage

Still stuck in the dotcom era? It's time to make mobile the cornerstone of your digital strategy! Apps are the new way to interact with visitors and generate new revenue. Join us to hear about how ActionShow technology can be used to put your own apps in the Apple & Android app-store - complete with a multimedia tour, social media integration, donations, and mobile ticketing/sales. We set up everything without large one-time costs - only a small monthly fee.



 


Accreditation Program Reception

Reception

Atlanta Marriott Marquis  Monday   5-6:30 p.m.   Imperial Salon A

Staff, volunteers and trustees from accredited museums are invited to enjoy drinks and light fare while mingling with fellow accredited-museum delegates, accreditation commissioners and program staff. It’s AAM's way of saying thank you for your contribution to upholding standards and excellence.

Generously supported by Alexander Haas, Aon and Huntington T. Block Insurance Agency



Invitation only 


Registrars Emerging Museum Professionals Reception

Reception

Atlanta Marriott Marquis  Monday   5-6:30 p.m.   Imperial Salon B

Join this fun reception hosted by the Registrars Committee, welcoming Emerging Museum Professionals in collections care. Enjoy a beverage and appetizers while you mix and mingle with newcomers to the field as well as senior professionals. Free and open to all attendees. Please RSVP when you register for the annual meeting.

Registration Required   Price :$0.00


GW University Alumni Reception

Reception

Atlanta Marriott Marquis  Monday   5-6:30 p.m.   M301

Join your fellow GW alumni for a reception for alumni, faculty and students. Mingle with old friends, reconnect with the faculty, meet current students and network with fellow alumni!

Invitation only 


Association of Academic Museums & Galleries Reception

Reception

Atlanta Marriott Marquis  Monday   5-6:30 p.m.   M302

Catch up with your academic friends and colleagues over drinks and a nosh.

 


Bank Street College Museum Education Reception

Reception

Atlanta Marriott Marquis  Monday   5-6:30 p.m.   M101

Graduates from the Leadership in Museum Education and Museum Education programs at Bank Street as well as other delegates with an interest in museum education are welcome to mix and mingle over wine and light refreshments.

 


Reception for Members and Friends of Oklahoma Museums

Reception

Atlanta Marriott Marquis  Monday   5-6 p.m.   M303

Join us at the reception to network with members and friends of the Oklahoma Museums Association, Museum of the Red River and Mabee-Gerrer Museum of Art.

Invitation only  


History/Science Unite Reception

Reception

Atlanta Marriott Marquis  Monday   5-6:30 p.m.   M103

Mingle at this science/history mash up. Join partners Conner Prairie and the Science Museum of Minnesota to find out about a developing network for integrating science/STEM into history museums.

 


Cooperstown Graduate Program Reception

Reception

Atlanta Marriott Marquis  Monday   5-6:30 p.m.   M102

Alumni, family and friends of the program are invited to continue celebrating the 50th anniversary of the program and hear about our new Science Museum Studies Program.

 


UARTS, MAAM, and Museum Council of Philadelphia Reception

Reception

Atlanta Marriott Marquis  Monday   5:30-7 p.m.   M304

Come enjoy refreshments and light fare and catch up with University of the Arts Museum Studies alumni and members of Philadelphia Museum Council and Mid-Atlantic Association of Museums.

 


Dine Arounds



Offsite, Atlanta  Monday   6:30-8:30 p.m.  

Conventioneers attending the 2015 American Alliance of Museums Annual Meeting need not worry about discovering exceptional spots for dining at the close of a busy day. We boast more than 700 Zagat-rated restaurants. In the past five years, 45 Atlanta chefs have been nominated as semifinalists for the James Beard Awards, and many have won … so it’s no wonder Atlantans are letting the professionals do the cooking. But Atlanta’s dining story isn’t just one of sheer numbers. Eateries opening in Atlanta cater to the neighborhood, providing a warm welcome to invoke the feeling of dining at a friend’s house rather than a restaurant. Atlanta’s fun and inviting neighborhoods are close to your hotel – so whether you want to grab a quick bite or enjoy an entire evening out reconnecting with old friends and colleagues, Atlanta’s culinary scene will provide any number of choices. Please visit the Atlanta Hospitality Lounge for more information and to make a reservation.

 


An Evening at the Atlanta Botanical Garden

Evening Event

Atlanta Botanical Garden  Monday   7-10 p.m.  

Immerse yourself in the stunning displays and collections of this world-renowned botanical garden. AAM guests will be the first to view the garden’s summer exhibition of Bruce Munro’s light art. Enjoy entertainment, hors d’oeuvres and cash bar as you stroll through the garden at twilight.

Registration Required, Transportation Provided  Price :$45.00


NAME Party

Reception

College Football Hall of Fame  Monday   7-10 p.m.  

Kick off the conference with old friends and new colleagues from across the exhibition field at the annual NAME Party. Immerse yourself in state-of-the-art interactives and augmented reality characteristic of the new College Football Hall of Fame’s expansive exhibits. Test your game skills, party like a fan and plan to play at this active evening of fun.

Generously supported by Cortina Productions, Electrosonic, HealyKohler Design and Pacific Studio, Inc.



Registration Required, Transportation Provided   Price :$50.00


Humble Start to Highest Office to World Citizen

Evening Event

Jimmy Carter Presidential Library  Monday   7-10 p.m.  

See how the Carter Presidential Museum redesigned itself to tell the story of a Georgia farm boy and his journey to the presidency and beyond. Feast on heavy hors d’oeuvres, hear from former library director Jay Hakes on the redesign, see a performance of Raising a President and tour the museum.

Registration Required, Transportation Provided  Price :$65.00


The Center for Civil and Human Rights: Inspiration Lives Here

Evening Event

National Center for Civil and Human Rights  Monday   7:30-10:30 p.m.  

Find sparks of inspiration, be moved by the power of music, and witness how movements catch fire. Experience our new institution and join us for a conversation with world-renowned street artist, Gaia, whose piece, “#IfTheyGunnedMeDown” is currently being shown at The Center.

Registration Required   Price :$45.00


Alliance After Hours



Atlanta Marriott Marquis  Monday   10:30-11:59 p.m.   Pulse Bar

Join us at the Marriott's Pulse Bar for a special screening of two Ovation TV original programs – an episode each from the inspirational documentary series Motor City Rising and One Man’s Trash in which teams of artists from all walks of life compete to transform waste into incredible works of art. Ovation TV is America's only arts network, whose mission is to inspire the world through all forms of art and artistic expression. Learn more at www.ovationtv.com.

Cash bar and menu available



 


Indigenous Peoples Museum Network Breakfast

Breakfast

Atlanta Marriott Marquis  Tuesday   7:15-8:15 a.m.   M301

Join us for this breakfast and networking forum for those interested in strengthening the Native American voice and leadership within the museum field and AAM. Attendees will have an opportunity to share with colleagues information about their current projects and talk with others about their work.

Registration Required   Price :$35.00


DIVCOM Breakfast

Breakfast

Atlanta Marriott Marquis  Tuesday   7:15-8:15 a.m.   M303

The DIVCOM Breakfast welcomes all members of AAM, DIVCOM or other related Professional Networks. We will provide a brief update on DIVCOM activity and initiatives, and have an open discussion on related interests.

Registration Required  Price :$35.00


Historic House Network Breakfast

Breakfast

Atlanta Marriott Marquis  Tuesday   7:15-8:15 a.m.   M104

Join us for a networking breakfast and general meeting with professionals from a diverse array of historic house museums to share ideas and best practices.

Registration Required   Price :$35.00


NAME Breakfast

Breakfast

Atlanta Marriott Marquis  Tuesday   7:15-8:15 a.m.   M302

Participate in the annual business meeting of the NAME Professional Network. Link up with NAME members from your region and around the country, hear about NAME activities and opportunities learn how you can engage.

Registration Required  Price :$35.00


Visitor Services Network Breakfast

Luncheon

Atlanta Marriott Marquis  Tuesday   7:15-8:15 a.m.   M304

Join us for a networking luncheon with professionals working in visitor services to share ideas and best practices. Museum staff from vistior services, membership and marketing are all welcome.

Registration Required   Price :$35.00


2016 National Program Committee Orientation

Business Meeting

Georgia World Congress Center  Tuesday   7:30-8:30 a.m.   B405



Invitation only 


Presenter Prep



Georgia World Congress Center  Tuesday   7:30-5:30 p.m.   B403

All presenters are required to check in at the Presenter Prep for last-minute instructions on their sessions, handouts, audiovisual and the audio recording program. Feel free to use the lounge to review your presentation prior to your talk, to network with other presenters or just to relax.

 


Information Desk



Georgia World Congress Center  Tuesday   7:30-5:30 p.m.  

AAM staff will be available to answer questions about the annual meeting.

 


Registration



Georgia World Congress Center  Tuesday   7:30-5:30 p.m.  



 


International Lounge



Georgia World Congress Center  Tuesday   8-5:30 p.m.   B201

This informal gathering space provides cross-cultural exchange and networking with museum colleagues from around the world, offers information on AAM international programs, including the international cultural exchange program Museums Connect; and facilitates dialogue on global museum issues and challenges through roundtable conversations.

 


The Social Value of Brick-and-Mortar Museums in a Digital Age

Education, Curation & Evaluation

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B302

How do we make a compelling case for museums in a digital age? What does a public, three-dimensional experience offer visitors that the online world cannot? And how does it intersect with the digital? Seasoned professionals from diverse museums—including history, art and science—will suggest provocative answers to this ultimate “so what” question, prompting lively discussion. The session promises thought-provoking exchange and perhaps the beginnings of a common vision for our future.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Building Value: Historic Houses Serving Local Schools

Education, Curation & Evaluation, Small Museums

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B301

The debate about the future of historic houses is in full swing, with many arguing that there are too many struggling houses that do not support or add value to their communities. At the same time, teachers are struggling to incorporate primary sources into lessons and meet Common Core standards. We will examine ways house museums and other small museums naturally fill this void and can use their assets, inside and out, to meet the needs of schools and maintain relevance in the eyes of their community.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Achieving Competing Goals: Cold Storage and Energy Savings

Facilities and Risk Management

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B316

Maintaining a cold storage area for collections can be a challenge for museums; to preserve certain materials for the long term often means increases in energy and operational costs. This session brings together perspectives from an NEH-funded study aimed at achieving these competing goals for the Minnesota Historical Society’s cold storage. Experts from sustainability, HVAC, conservation and architecture will present their views on the results and process that aligned competing goals.

 


Deep Playability: Participatory Games in Exhibit Halls

International, Global Perspectives

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B203

Participatory games can be a useful alternative for museums to convey dynamic topics that are constantly changing or difficult to get across as an individual experience. Presenters will discuss their own perspectives for designing and implementing game play with different degrees of technology in their exhibition halls in order to share content in an engaging and meaningful way. The session will contrast the challenges each of them has faced and share their findings. This session will be simultaneously interpreted in Mandarin and Spanish.

 


TrendsWatch 2015: Your Annual Glimpse of the Future

Forces of Change

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B406

Last year CFM explored synesthesia, big data and social entrepreneurship, among other topics. What’s next on the horizon? The director of the Alliance’s Center for the Future of Museums presents an overview of significant trends gathering steam in 2015. She will illustrate how the trends are playing out in the world, their significance to museums and their communities, and how museums are beginning to respond.

Generously supported by Alexander Haas, Blackbaud and PGAV Destinations



 


Copyright Licensing Legal Lab: Giving and Receiving

Collections Stewardship, Small Museums, Global Perspectives

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B303-B304

Building upon the success of the July 2014 AAM webinar on this topic, this session will revisit the top 10 must-have’s in your copyright license. Whether you are granting or receiving images, media or content licenses, this session will review practical, real-life licensing examples to demonstrate the legal significance and importance of each stage of the copyright license. The session will end with a practical review of form and contract templates to have on hand at your institution.

 


Demanding More from Interactive Media

Education, Curation & Evaluation, Small Museums

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B305

Creating digital interactive experiences in museums can be costly and time consuming. Given the financial and human resources required to create high-quality interactives, determining key performance indicators and what qualifies as an acceptable return on your museums’ investment is well worth the effort. Presenters will discuss what they have done or are planning to do to get the most out of interactive media in their museums, as well their successes and failures thus far.

Education, Curation & Evaluation track supported by Canadian Museum for Human Rights

 



Reimagining Family-Centered Exhibit Design

Exhibit Planning and Design, Small Museums

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B306

Families are a core segment of the museum audience. Increasing attention has been paid to developing intergenerational programming, but less on what it means to design exhibits for families. Is it time to re-evaluate our definitions, models and practices for social learning groups? Together, let’s discuss and envision a 21st-century approach to exhibit design that embraces the whole family ecosystem. What are our biggest challenges and obstacles to change? Who can we look to for models?

Exhibit Planning and Design track supported by Mad Systems

 



Maximizing Social Value with Audience Reach and Engagement

Marketing and Public Relations

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B407

As museums increasingly serve as a nexus of social interaction, connection and engagement, the most impactful institutions will seek to reach the broadest audience and to achieve the most engaging visit experience. This session will discuss best practices for attracting broad audiences, converting visitors to members and providing a highly rated onsite experience. Presenters from Peabody Essex Museum, LACMA and Art Institute of Chicago will share their experiences and perspectives.

 


75 Ideas in 75 Minutes: High Impact Right Now!

Development and Membership, Small Museums

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B308

Ideas have power. And when translated into action by motivated board, volunteers and staff, they can restore, transform and even rescue a museum. Using a fast-paced team format, the session will deliver (at least) 75 high-impact development and membership ideas appropriate for museums of any focus or size. A friendly competition will motivate two teams to bring their best ideas, with the audience deciding which will win the day!

Development and Membership track supported by Alexander Haas and Blackbaud



 


Cultural Heritage: Social Issues and the Environment

International

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B202

This session includes three case studies:

Changing Arctic: Barometer for Understanding and Action

Change is acute to the environment and people of the Arctic. Managing and mitigating change will determine the planet’s future. Learning from and accommodating Arctic peoples and culture is integral to a positive outcome. Our museum is a leader within an Arctic knowledge ecosystem that extends nationally and internationally. Its public engagement role imparts the Arctic experience to inspire understanding, debate and action on environmental and social issues affecting the Arctic and world.

Inspire Actions and Diversify Visions

As the first and earliest private museum in China, the Jintai Art Museum has developed a public awareness campaign, Champion of Water Alliance (CWA), to reduce daily water consumption and promote water conservation awareness efforts. Learn about issues that prompted the creation of the project, some of the innovative program initiatives and their impact on changing the public’s perception of and behavior towards environmental conservation, and how these programs influenced new legislation on environmental policy.

Rescuing Japan's Cultural Heritage

After the Great East Japan Earthquake of March 11, 2011, the Japanese government’s Agency for Cultural Affairs carried out a Rescue Program for Cultural Heritage in cooperation with museum organizations. Subsequently the National Institutes for Cultural Heritage has been constructing a national network to respond to future large-scale disasters. Learn the details of this large-scale effort to protect cultural heritage from natural environmental disaster.

 



Bullseye: Professional Engagement Starts with You!

Career Management

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B310

Explore a simple but powerful “bullseye” model to help you consider your unique role and contributions to your work as a museum professional, to your institution, to the field and to society.

Career Management track supported by Johns Hopkins University Museum Studies

 



20 Sites, Infinite Stories: Dialogues on Immigration

Forces of Change, Small Museums

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B309

Immigration is a topic both personal and local, touching on identity, culture and community. The immigration debate has been plagued by rhetoric and misinformation, often deepening divisions and reinforcing stereotypes. This session shares lessons learned through the National Dialogues on Immigration Project, a cross-regional series of programs designed to spark a national conversation on critical immigration topics like citizenship, American identity, freedom of movement and civil liberties.

 


AAM Leadership and Career Management Program



Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B215

A special on-site leadership and career management program exclusively for fellowship recipients. Invited experts will lead three 75-minute workshops on leadership- and career-related topics.

Leads:

Anne Ackerson, co-author of Leadership Matters

Joan Baldwin, co-author of Leadership Matters

Marsha Semmel, senior advisor, Noyce Leadership Institute

Case Studies:

Ann Fortescue, director, Springfield Museum of Art

Nathan Richie, director, Golden History Museums

Wyona Lynch-McWhite, executive director, Fruitlands Museum

Invitation only 



Waking Up from Volunteer Nightmares

Finance and Administration, Small Museums

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B211

We have all experienced our fair share of volunteer disasters, whether they have been scenarios that are contentious, awkward and frustrating, or even injurious. The important thing is to wake up from these volunteer nightmares with a proactive mindset that draws on institutional collaboration to rebuild, grow and make the necessary changes towards stronger situational awareness, volunteer needs and best practices.

 


Activating the Museum Campus

C-Suite

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B315

As museums strive to be more relevant to their communities, strategically utilizing all available resources is a necessity. How can you get the most out of your site and align these typically underused spaces with your mission? See how three different museums and their campuses strive to integrate disparate physical spaces into cohesive and meaningful experiences for visitors.

 


Tech Tutorial: Demystifying Vine and Snapchat

Media and Technology

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B208

Social media platforms provide creative ways for museums to engage with the public, but some of these platforms, like Vine and Snapchat, can be intimidating. This session will demystify these two social mediums by explaining the basics of the platforms, their cultures and their potential uses for museums. The session will include a hands-on tutorial during which participants will try their hands at creating 6-second videos on Vine and disappearing messages on Snapchat. Bring your smartphones!

 


Beacons and Wayfinding Apps: New Digital Exhibit Engagement

Media and Technology

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B207

The once ubiquitous QR code has given way to newer and more innovative technology to make exhibits more enjoyable and interactive for visitors. Get case studies from museum digital experts who outline successful integration of new “real space” engagement, from geo-location app beacons to GPS wayfinding apps that enhance content and experiences. Learn what the future holds for these new entrants in the digital exhibit landscape and how to begin implementing them in your institution.

 


Making Membership Relevant

Development and Membership, Small Museums

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.   B314

Organizational change can often outpace your membership model, resulting in categories, benefits and prices that are obsolete. This session demonstrates a data-driven approach to rethinking and transforming your membership structure, plus guidelines for successful transition for both members and staff. Presenters will share lessons learned by small to medium museums with limited staff.

Development and Membership track supported by Alexander Haas and Blackbaud



 


What Is a Cultural Plan and How Can MY Museum Benefit?

C-Suite, Global Perspectives

Georgia World Congress Center  Tuesday   8:30-9:45 a.m.  

Government and funders are maximizing the social, economic and quality-of-life impact of every dollar spent by launching Cultural Plans. This session engages two city officials who recently completed cultural plans; a director who navigated her museum through one of the most successful processes in the country; and a consultant who facilitates the process and implementation. This session will discuss ways that museums can work with government and corporations to achieve shared goals.

 


China Behind-the-Scenes Museum Tour



Michael C. Carlos Museum  Tuesday   10-12 p.m.  

The Michael C. Carlos Museum of Emory University is the premier art and antiquities museum in the southeastern U.S. The Carlos Museum is recognized for presenting an international and distinguished exhibition calendar, operating a teaching laboratory and conservation center, developing highly regarded educational programs for the university and community, and maintaining the highest professional standards in collections care and exhibition design. On this invitation-only tour, participants will see the highlights of the permanent collection with knowledgeable docents, get a behind-the-scenes look at the conservation laboratory, tour the special exhibition “African Cosmos: Stellar Arts” and create an original work of art with local artists.

The China Leadership Program is made possible through support from the Terra Foundation for American Art

Invitation only, Transportation Provided  



MuseumExpo Coffee Break

Reception

MuseumExpo  Tuesday   10-10:30 a.m.  



 


AAM Resource Center Events



MuseumExpo  Tuesday   10-5:30 p.m.  



 


MuseumExpo Hours



MuseumExpo  Tuesday   10-5:30 p.m.  



 


Alliance Bookstore & Café



Georgia World Congress Center  Tuesday   10-5:30 p.m.  

Browse and shop from a dynamic selection of AAM Press titles. Connect with your museum colleagues and exchange ideas concerning the museum’s role in social interaction, community engagement and advancement. Also, meet 2015 AAM session leaders. Featured museum professionals and presenters will be signing their works.
With generous support from TAM Retail

Tuesday Book Signings:
3:15 - 4:15 Author, Playwright, Activist Pearl Cleage, What Looks Like Crazy on an Ordinary Day

 



You Are Here: Navigating Location-Based Technology

Media and Technology

Georgia World Congress Center  Tuesday   10:45-12 p.m.  

How can you engage each visitor? The Tech Museum of Innovation; Museum of Science, Boston; and nonprofit technology consultant JCA will discuss two distinct approaches to enhancing the visitor learning experience through personalized exhibit interaction. Hear how location-based technology is used to sense and analyze visitor information, allow visitors to navigate exhibits, assess what visitors learn/how they engage with an exhibit, and modify exhibit content to visitor needs and preferences.

 


What Is Prospect Research, Alex?

Development and Membership, Small Museums

Georgia World Congress Center  Tuesday   10:45-12 p.m.  

Through an engaging, Jeopardy-style format, panelists will discuss prospect research from science center, art museum and performing arts perspectives. Participants will learn about the role of prospect research in the donor cultivation process, identifying and investigating annual fund and major gift individual prospects, tips and tricks for researching grant funders, audience segmentation analysis and more. “Daily Doubles” will encourage attendees to chime in with their experiences.

Development and Membership track supported by Alexander Haas and Blackbaud



 


What’s the Big Idea?

Forces of Change

Georgia World Congress Center  Tuesday   10:45-12 p.m.  

Help ensure that your AAM public policy team is pursuing the right initiatives on Capitol Hill and beyond. We’ll give you a snapshot of what we’re currently pursuing and solicit your thoughts about the next big idea. Bring your ideas for what we should be pursuing in federal education policy, IMLS reauthorization, federal funding, tax policy or other issues that you think should be priorities for the museum field.

 


Context is King: Using Mobile Location Technology For New Visitor Experiences



MuseumExpo  Tuesday   10:45-11:30 a.m.  

Technology Innovations Stage

As smartphones have become more advanced and more prevalent in our society, the possible applications for these devices have increased exponentially. These new applications are often all about context and providing that to the user. From Wi-Fi implementations to Visible Light Communications to Bluetooth Low Energy, technology is starting to become cost-effective and robust enough to handle indoor-location applications.

The Indianapolis Museum of Art, with support from the Institute of Museums and Library Services, is undertaking a research project to evaluate the capabilities of BLE for providing location context indoors. The Broad, a new contemporary art museum on downtown LA is also planning a mobile app system for the iPhone and Android platforms that is both location and contextually aware.



 


Conquer Data Overwhelm to Optimize Membership Programs

Development and Membership

Georgia World Congress Center  Tuesday   10:45-12 p.m.   B405

Learn directly from colleagues simple ways to analyze data to discover what your members value and whether your program aligns with these values and engages your members. This session will dive into the “nuts and bolts” of leveraging data to boost promotional efforts (and measure the results!). Participate in hands-on exercises and acquire proven methods of utilizing data to inform and evaluate membership strategies, from brand-new membership programs to benefits restructures and more.

Development and Membership track supported by Alexander Haas and Blackbaud



 


Remembering the Past, Looking to the Future: SI Repatriation

Collections Stewardship, Global Perspectives

Georgia World Congress Center  Tuesday   10:45-12 p.m.   B314

The 1989 National Museum of the American Indian Act opened a new era in Native American-museum relations through its repatriation provisions, which recognized the rights and interests of tribes concerning collections. To mark the act’s 25th anniversary, the National Museum of the American Indian, National Museum of Natural History and Wanapum Tribe discuss best practices in consultation, stewardship, collaboration, international repatriation, case management, 3D replication and data collection.

 


Putting Peer-to-Peer Mentorship Ideas into Practice 2.0

Career Management

Georgia World Congress Center  Tuesday   10:45-12 p.m.   B310

Colleagues from 2014’s session, “Putting Peer to Peer Mentorship Ideas Into Practice,” will explore year two of an expanded mentoring program inspired by the Next Gen session at AAM in 2013. Presenters from both years will discuss peer mentorship successes, challenges and models for application to foster mentoring relationships. Attendees will be actively engaged in discussion about developing sustainable peer-to-peer mentorship groups and will share observations and ideas.

Career Management track supported by Johns Hopkins University Museum Studies

 



Digital Storytelling: The Dream, the Team, the Results

Media and Technology, Small Museums

Georgia World Congress Center  Tuesday   10:45-12 p.m.   B207

Museums can deepen audience engagement through effective storytelling. Delivering content has never been easier, due to digital interfaces and personal, portable technologies. Without a strong interpretive strategy and the right tools to craft and share our stories, we may be missing opportunities. Join this panel of experts as they describe real-world projects, share results that show the impact of digital storytelling on engagement, and demonstrate a new, free storytelling software.

 


Defining and Measuring the Real Impact of Museums and Social Engagement

Forces of Change

Georgia World Congress Center  Tuesday   10:45-12 p.m.   B212

This Conversation Starter will explore four topics:

From Fringe to Core: Museums as a Community Resource

Many institutions provide valued services to their communities, yet often these programs do not form the core of the institution’s identity. How might our institutions be different if they did? Join us for a conversation exploring this possibility. Museums typically have a fairly narrow public identity, focused on their collections and exhibitions. Yet museums actually do much more! Let’s explore how we might amplify this work and move museums to being seen as more integral to our communities.

The Socially Inclusive Museum: Measuring Our Social Impact

Based on theoretical frameworks of LIS, I purpose that there are methods available for the evaluation of the social role of museums. This presentation will briefly suggest a theoretical background for developing and implementing museum evaluation strategies, and will call upon audience participation to link these theoretical notions to museum practice. The reflections by and dialogues between practitioners are of prime importance to deepening our understanding of the social role of the museum.

How I Make the Case and Measure the Impact of my Museum

Learn how a museum director uses mapping software to advocate for her museum’s social, educational and community/statewide impact. Hear how she uses this map (developed in conjunction with the Association of Art Museum Directors) in practically every kind of conversation - with funders, with the school district, with Congress, and with her own board of trustees – to make the case for her museum.

Empowering Teens Through Museum Creative Youth Development Programs

How can museums foster young people’s individual growth and help them develop critical learning and life skills necessary for success? Enter creative youth development, which includes out-of-school time arts, humanities, and science programs. Learn how museums are empowering teens and exemplifying this community of practice. Staff from the President’s Committee on Arts and Humanities—which administers the National Arts and Humanities Youth Program Awards—will highlight and animate best practices in community youth development.