2-Part On-demand (Recorded) Web Conference
PR and Marketing: Adopting Interactive Marketing and Social Media Strategies for Museums
In collaboration with the AAM PR and Marketing Committee (PRAM) and LearningTimes
Is your museum’s Facebook page finding the right audience? Do your Twitter ecosystems support your institutional mission and goals? Or is your social networking toolbox missing an instruction manual? Join leading experts in social network communication, 2.0 media, technology, and public relations as they share how to successfully meld the best of traditional marketing with the latest social media strategies. Learn how to better leverage the tools available, build a plan to engage visitors and key influencers, and how to demonstrate value to internal stakeholders and decision makers.
Agenda
Part 1
Web Ecosystems: The Engagement Imperative: Communicating in a Connected World
Which Technology for Which Audience: Strategies for Engagement through Social Networks
Part 2
In Your Toolbox: Museums and Social Networking
PR and Journalism 2.0: How to Reach Today’s External Stakeholders
Building a Strategic Communications Plans and Calendar
Presenters
Deirdre Breakenridge, President, PFS Marketwyse, Totowa NJ
Anne Edgar, President, Anne Edgar Associates, New York
Cindy Hwang, Project Associate, Anne Edgar Associates, New York
Jay Geneske, Assistant Director of Marketing Strategy and Online Media, Shedd Aquarium, Chicago
Jon Landers, Managing Principal, Marketing for Museums Consulting, Annapolis, MD
Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital, New York, NY
Learn more about our presenters and moderators
Webconference Moderators:
Greg Stevens, Assistant Director for Professional Development, American Association of Museums, Washington, DC
Jonathan Finkelstein, Founder and Executive Producer, LearningTimes, Brooklyn, NY
Registration
Not an AAM member yet? Join today and save!
$45 AAM Member
$189 Non-member
REGISTER NOWor download the registration form.
Choose to learn from your desk or build community (and lower the cost per person) by inviting a group of co-workers to learn with you (e.g., around a computer monitor in an office or in a conference room setting). Hosting a webinar is also a great way to connect with colleagues from other institutions in your area! Please note: beyond a group experience, you will not be able to share your username and password with multiple people for simultaneous use. Note: No refunds will be given once registration has been processed.
Registration includes:
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Access to the on-demand webinar for up to six months from purchase date
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Access to the webinar forum and resources, including the webinar PowerPoint presentations
Webinar FAQs
Click here to learn how an AAM webinar works.
Online Forum
Click here to access the online forum (registrants only).
The web conference learning experience will be extended using the Online Forum on the AAM website, exclusively for registrants and presenters. The forum will serve as an information and entry portal for web conference participants. Each participant will receive a login and password to access the forum. Reminder: The forum will require a unique login and password that will only allow the login to be used in a single instance. You will not be able to share the username and password with multiple people for simultaneous use.
Some sponsorship opportunities are still available for our webinar series. Get in front of thousands of museum professionals throughout the year!
Contact Greg Stevens at gstevens@aam-us.org.
