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4-Part On-demand Web Conference
Straight Talk: Museums Rising to the Financial Challenge
In collaboration with LearningTimes and the following AAM Standing Professional Committees: Museum Management Committee (MMC), Development and Membership Committee (DAM), PR and Marketing Committee (PRAM), and Small Museum Administrators’ Committee (SMAC-AAM)
Agenda Registration Fellowships FAQs Online Forum Additional Resources Presenters
Financial challenges are confronting all of us, individuals, institutions and the field itself. Budgets are being cut, programs scaled back, staff levels reduced. What is the impact on our work and our lives and how do we respond? Join this four-part webinar series of 90-minute programs, each exploring issues crucial to museums in these challenging times: retrenchment and realignment, fundraising, managing human resources, and communications and marketing strategies. Benefit from new ideas and strategies, reliable information and resource-sharing. Let's rise to the challenge together!
Presenters
Learn about the web conference presenters here.
Web conference moderators:
Mary Case, Co-founder, Qm2
Greg Stevens, Assistant Director for Professional Education, American Association of Museums
For LearningTimes:
Jonathan Finkelstein, Founder and Executive Producer, LearningTimes
Agenda
Part 1: Retrenchment, Reinvention, Realignment
90-Minute Webinar
Join senior level colleagues in exploring how institutions can best respond to the economic tsunami by making and communicating effective decisions across the organization, building or reinforcing collaborations and partnerships, managing change, and refocusing on mission, vision, and institutional goals.
Presenters:
Ford W. Bell, President, American Association of Museums
David Penney, Vice President of Exhibitions and Collections Strategies, Curator of American Indian Art, Detroit Institute of Art
Ellen Spear, President & CEO, Hancock Shaker Village
Part 2: Fundraising in Challenging Economic Times
90-Minute Webinar
Gain practical ideas from seasoned fundraising professionals about ways to raise money in today's climate: membership, annual gifts, major and endowment gifts, and capital campaigns. Topics will include "value messaging," keeping your board and fundraising volunteers motivated, offering pledges with flexible payment plans, and finding hidden opportunities for new gifts.
Presenters:
Eleanor T. Cicerchi, Director, Signature Campaign, The Newark Museum
James R. Hackney, Jr., CFRE, Managing Partner, Alexander Haas: Museum Services
Carl G. Hamm, CFRE, Senior Vice President, Fund Development and Marketing, Fort Worth Museum of Science and History
Laura MacDonald, CFRE, President, Benefactors Counsel
Suzette Sherman, Director of Membership and Visitor Services, Philadelphia Museum of Art
Part 3: Managing People in Tough Times
90-Minute Webinar
Gain insight into how best to contemplate/conduct necessary staff reductions, how to get and keep the right employees in the right jobs, assist employees and volunteers to grieve the loss and honor their missing colleagues, and move forward quickly in the best interest of the institution. Employees whose positions are eliminated will better know how to shape their futures and build on their own strengths, perhaps in non-traditional ways.
Presenters:
Wendy Luke, Principal, Luke Weil & Associates
Claudia B. Ocello, Museum Partners Consulting, LLC
Casey Steadman, CFO, Atlanta History Center
Part 4: Making Every Dollar Count: Communications in Economically Challenging Times
90-Minute Webinar
Join experienced PR and marketing colleagues in exploring the critical importance of strategies for communicating with your internal and external stakeholders, including information flow across the organization, cost-effective marketing tools, creative promotional partnerships, and communicating mission and institutional values to your members and community.
Presenters:
Timothy W. Andrews, President, Andrews Creative Worldwide
Phillip Bahar, Chief of Operations & Administration, Walker Art Center
Amy Ritter Cowen, Executive Vice President, Marketing, Public Relations, Guest Services and Interpretive Programs, Shedd Aquarium
John G. Rodman, Director of Museum Experience, Newport Mansions
Registration
Four-part series:
$99 AAM member
$269 non-member
Individual sessions (90 minutes each):
$25 AAM Member
$189 Non-member
Not an AAM member yet? Join today and save!
Register now online or download the registration form.
Choose to learn from your desk or build community (and lower the cost per person) by inviting a group of co-workers to learn with you (e.g., around a computer monitor in an office or in a conference room setting). Hosting a webinar is also a great way to connect with colleagues from other institutions in your area! Please note: beyond a group experience, you will not be able to share your username and password with multiple people for simultaneous use.
Registration includes:
- Access to the recorded webinar/series
- On-demand access to the recorded webinar until the end of 2009
- Access to the webinar forum and resources, including the webinar PowerPoint presentations
Fellowships
The Development and Membership Committee (DAM) is pleased to announce the recipients of the DAM Fellowships for the Straight Talk: Museums Rising to the Financial Challenge web conference.
- Daryn Glassbrook, Nevada Museum of Art
- Katherine Neilson, Curatorial Intern, National Mining Hall of Fame and Museum
The Small Museum Administrators Committee (SMAC-AAM) is pleased to announce the recipients of the SMAC-AAM Fellowships for the Straight Talk: Museums Rising to the Financial Challenge web conference.
- Billye Chabot, Executive Director, Blount Mansion Association
- Kaia Landon, Curator of Education, Mesa Historical Museum
Online Forum
The Straight Talk on-demand web conference may be accessed through the Museums Rising to the Financial Challenge Forum. This forum is available to all AAM members and Straight Talk web conference registrants and requires a login and password. Please note: the web conference folders within the forum are only visible/accessible to web conference registrants and presenters.
FAQs
Click here to find out how this webinar/ series works.
Additional Resources
Visit the AAM Bookstore for these recommended titles on finance and governance:
MFI 2006: Museum Financial Information
Covering Your Assets: Facilities and Risk Management in Museums
Secrets of Institutional Planning
Slaying the Financial Dragon: Strategies for Museums
A Handbook for Museum Trustees
Mastering Civic Engagement: A Challenge to Museums
National Standards and Best Practices for U.S. Museums
