Tips for Raising Money in Challenging Economic Conditions

4-part recorded web conference
Straight Talk: Museums Rising to the Financial Challenge
In collaboration with LearningTimes and the AAM Museum Management Committee (MMC), Development and Membership Committee (DAM), PR and Marketing Committee (PRAM), and Small Museum Administrators’ Committee (SMAC-AAM)

Financial challenges are confronting all of us, individuals, institutions and the field itself. Budgets are being cut, programs scaled back, staff levels reduced. What is the impact on our work and our lives and how do we respond? Join this four-part webinar series of 90-minute programs, each exploring issues crucial to museums in these challenging times: retrenchment and realignment, fundraising, managing human resources, and communications and marketing strategies. Benefit from new ideas and strategies, reliable information and resource-sharing.

Description Presenters Registration FAQs Online Forum and Webinar Access Additional Resources

Part 1: Retrenchment, Reinvention, Realignment

Part 2: Fundraising in Challenging Economic Times

Part 3: Managing People in Tough Times

Part 4: Making Every Dollar Count: Communications in Economically Challenging Times

DESCRIPTION
Part 1: Retrenchment, Reinvention, Realignment
90-Minute Webinar
Join senior level colleagues in exploring how institutions can best respond to the economic tsunami by making and communicating effective decisions across the organization, building or reinforcing collaborations and partnerships, managing change, and refocusing on mission, vision, and institutional goals.
Register for Part 1 HERE

Presenters:
Ford W. Bell, President, American Association of Museums
David Penney, Vice President of Exhibitions and Collections Strategies, Curator of American Indian Art, Detroit Institute of Art
Ellen Spear, President & CEO, Hancock Shaker Village

Part 2: Fundraising in Challenging Economic Times
90-Minute Webinar
Gain practical ideas from seasoned fundraising professionals about ways to raise money in today's climate: membership, annual gifts, major and endowment gifts, and capital campaigns. Topics will include "value messaging," keeping your board and fundraising volunteers motivated, offering pledges with flexible payment plans, and finding hidden opportunities for new gifts.
Register for Part 2 HERE

Presenters:
Eleanor T. Cicerchi, Director, Signature Campaign, The Newark Museum
James R. Hackney, Jr., CFRE, Managing Partner, Alexander Haas: Museum Services
Carl G. Hamm, CFRE, Senior Vice President, Fund Development and Marketing, Fort Worth Museum of Science and History
Laura MacDonald, CFRE, President, Benefactors Counsel
Suzette Sherman, Director of Membership and Visitor Services, Philadelphia Museum of Art

Part 3: Managing People in Tough Times
90-Minute Webinar
Gain insight into how best to contemplate/conduct necessary staff reductions, how to get and keep the right employees in the right jobs, assist employees and volunteers to grieve the loss and honor their missing colleagues, and move forward quickly in the best interest of the institution. Employees whose positions are eliminated will better know how to shape their futures and build on their own strengths, perhaps in non-traditional ways.
Register for Part 3 HERE

Presenters:
Wendy Luke, Principal, Luke Weil & Associates
Claudia B. Ocello, Museum Partners Consulting, LLC
Casey Steadman, CFO, Atlanta History Center

Part 4: Making Every Dollar Count: Communications in Economically Challenging Times
90-Minute Webinar
Join experienced PR and marketing colleagues in exploring the critical importance of strategies for communicating with your internal and external stakeholders, including information flow across the organization, cost-effective marketing tools, creative promotional partnerships, and communicating mission and institutional values to your members and community.
Register for Part 4 HERE

Presenters:
Timothy W. Andrews, President, Andrews Creative Worldwide
Phillip Bahar, Chief of Operations & Administration, Walker Art Center
Amy Ritter Cowen, Executive Vice President, Marketing, Public Relations, Guest Services and Interpretive Programs, Shedd Aquarium
John G. Rodman, Director of Museum Experience, Newport Mansions

PRESENTERS
Learn about all the webinar presenters here.

Ford W. Bell, President, American Association of Museums
David Penney, Vice President of Exhibitions and Collections Strategies, Curator of American Indian Art, Detroit Institute of Art
Ellen Spear, President & CEO, Hancock Shaker Village

Eleanor T. Cicerchi, Director, Signature Campaign, The Newark Museum
James R. Hackney, Jr., CFRE, Managing Partner, Alexander Haas: Museum Services
Carl G. Hamm, CFRE, Senior Vice President, Fund Development and Marketing, Fort Worth Museum of Science and History
Laura MacDonald, CFRE, President, Benefactors Counsel
Suzette Sherman, Director of Membership and Visitor Services, Philadelphia Museum of Art

Wendy Luke, Principal, Luke Weil & Associates
Claudia B. Ocello, Museum Partners Consulting, LLC
Casey Steadman, CFO, Atlanta History Center

Timothy W. Andrews, President, Andrews Creative Worldwide
Phillip Bahar, Chief of Operations & Administration, Walker Art Center
Amy Ritter Cowen, Executive Vice President, Marketing, Public Relations, Guest Services and Interpretive Programs, Shedd Aquarium
John G. Rodman, Director of Museum Experience, Newport Mansions

Web conference moderators:
Mary Case, Co-founder, Qm2
Greg Stevens, Assistant Director for Professional Education, American Association of Museums
Jonathan Finkelstein, Founder and Executive Producer, LearningTimes

REGISTRATION

Individual sessions (90 minutes each):
$25 AAM Member
$189 Non-member

Register for Part 1 HERE
Register for Part 2 HERE
Register for Part 3 HERE
Register for Part 4 HERE

Or Download the registration form here.

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Registration includes:

Access to the recorded webinars for up to six months after purchasethrough an online forum/community (see below)
Access to the webinar forum/community resources, including the presenter handouts

ONLINE FORUM and WEBINAR ACCESS
Each webinar in this series is accessed through an online forum/community, available to registrants only and requires a login and password, which you will receive via email once registered for the program within 24 hours of your purchase. Please note: beyond a group experience, you will not be able to share your username and password with multiple people for simultaneous use.

FAQs
Click here to find out how an AAM webinar works.

ADDITIONAL RESOURCES
Visit the AAM Bookstore for these recommended titles on finance and governance:
MFI 2006: Museum Financial Information
Covering Your Assets: Facilities and Risk Management in Museums
Secrets of Institutional Planning
Slaying the Financial Dragon: Strategies for Museums
A Handbook for Museum Trustees
Mastering Civic Engagement: A Challenge to Museums
National Standards and Best Practices for U.S. Museums