"MAP provided useful, specific strategies for planning and implementing changes in order to create positive, measurable improvements. It strengthened my conversations with the Museum's governing Board and kick-started some very effective outreach programs."

— Ashley Rush, McMinn County Living Heritage Museum, Athens, TN

“The MAP process focused our Tribal government's attention on the Museum and need for more support. The report will be invaluable for seeking funding to address the collections care needs. Those of us working with the collections are well aware of the problems we have; now we have "expert" outside verification and documentation to take to the Tribal government and other funders.”

— Shawn Olson, Fort Peck Assiniboine & Sioux Tribes, Poplar, MT


Nature Camp at LC Bates Museum

Did You Know?

  • Nearly one quarter of all museums in America have participated in MAP
  • Around 20,000 museum professionals have participated in MAP with their museum, as a peer reviewer, or both
  • Over 4,600 museums have participated in MAP since 1981
  • Over one-third of those museums have participated more than once
  • Museums from all 50 states have participated
  • 50% of all MAP participants are small museums
  • 60% of Alliance Accredited museums have participated in MAP
  • Peer reviewers have volunteered more than 150,000 hours and $3,150,000 of their time helping MAP museums since 1981

After participating in MAP, museums:

  • have an institutional roadmap or strategic plan
  • say the changes made as a result of MAP positively impacted visitor experience and/or community response to their museum
  • are better able to identify their strengths and challenges
  • create or update at least one museum policy
  • are better prepared to go through Accreditation
  • credit MAP for their success in fundraising

Snapshots of MAP Impact

Godwin-Ternbach Museum, Queens College, CUNY, Flushing, NY
Budget: $374,000
Staff: 3

Before Assessments
After Assessments
2 FT, 1 PT staff
2 FT, 3 PT staff
Old strategic plan
New strategic plan
No collections management
New collections policy
Old HVAC, lighting and security system
Major renovation to all systems
2 federal grants received
4 IMLS grants received
Budget: $125,000
Budget $374,000

L.C. Bates Museum, Hinckley, ME
Budget: $75,000
Staff: 3

Before Assessments
After 5 Assessments
Not financially sustainable
Numerous grants to support programs from IMLS, NEH, NASA and private foundations. Earned income from increased visitorship and membership program.
Leaky roof needing repair
Grant funding to fix leaks and add a new metal roof covering
32 dioramas needing preservation
All have received conservation treatment with grant funds
No institutional plan for the museum
Developing fourth institutional plan
Low museum visibility
Increased museum capacity and visibility with new programs, year-round activities and changing exhibits
One stagnant permanent exhibit
New exhibitions program includes hands-on touch discovery area; yearly summer art, special collections and temporary exhibits; and interpreted trails

No community or school outreach 

Outreach to schools reached over 16,000 participants in 2011; active membership program