Program Content

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Online Programs

Taking Out the Guesswork: Using Research to Build Arts Audiences

February 17, 2016
2-3:30 p.m. (Eastern)

The recent report from The Wallace Foundation, Taking Out the Guesswork, shows how arts organizations can use research to attract and retain new audiences or deepen engagement with current ones. In this webinar, we will explore examples and practices drawn from case studies of arts organizations that used research to support multi-year audience-building efforts, including learning about current and prospective audiences, creating effecting promotional materials and tracking and assessing results.

Attracting the Tourist Audience: Local, Regional, Global

Wednesday, March 9, 2016
2:00-3:30 p.m. (Eastern)

Baby boomers are retiring and have the income and desire to travel. Tourism from China continues to see double-digit growth. Whether they come from another city, another state or another country, tourists seeking cultural experiences are a ripe target audience. But they often come with different motivations than general audiences and need special attention. Understanding these motivations and needs can be a challenge, but are easy to overcome. This 90-minute webinar highlights current trends of various tourist segments, tips on how to partner with local and regional organizations—e.g. tourism bureaus, destination management companies, etc.—in attracting tourists, plus resources and strategies for creating meaningful experiences that not only meet tourists’ needs, but also support your organization’s audience engagement goals.

The Nuts and Bolts of Managing Digitized Collections From Capture to Copyright

Wednesday, March 30, 2016
2:00-3:30pm (ET)

Your museum wants to digitize and publish its collection and now you have to deal with the consequences. Digital reproductions require rights management from acquisition to storage to use. Each phase provokes different questions to ask, different staff to involve and different challenges to confront. This webinar will provide an overview of the digitization and rights management workflow for a collection object, starting from acquisition through the use cases of online collections and open access (additional use cases may be addressed during the Q&A as time permits). Presenters will discuss the everyday management of digital reproductions – from initial capture to storage and what technology may be used – as well as best practices for recording rights information about the collection and how rights data may be integrated into an online publishing workflow. While both presenters hail from large art museums, their expertise pertains to museums generally and the webinar will attempt to address both “basic” and “ideal” workflow scenarios. Participants are encouraged to extend the conversation on Twitter at @AAMers @MUSEawards #musetech.

Supporting, Retaining and Recognizing Volunteers

Wednesday, April 27, 2016
2:00-3:30 p.m. (Eastern)

Once your volunteers are recruited and trained, what next? Supporting, retaining and recognizing volunteers is an essential part of maintaining your volunteer program, getting the most out of those who dedicate their time to your institution, and building a program that attracts new volunteers. This 90-minute webinar will explore the following questions and more:

  • What do we mean by volunteer retention? Support?  Recognition?
  • What are some benchmarks for how long volunteers should remain at our institutions to make recruitment, orientation and training efforts "worth it" for everyone?
  • How do we appropriately recognize and support volunteers that bring drastically different levels of commitment to our volunteer program and institution?
  • In what ways can staff and veteran volunteers support volunteer activities via customized websites, enrichment opportunities, volunteer-organized events, and more?

Recorded Webinars

With over 70 programs to choose from, our recorded webinars cover a range of topics, and offer an affordable, accessible and convenient online learning opportunity for you, your staff and your colleagues. Purchase of each recorded webinar includes access to the archived recording and presentation materials. Programs originally produced after 2009 feature closed-captioning.

Click on the categories below to browse our webinar library.

How Does it Work?

Alliance webinars are originally presented live, recorded and archived for later access. Before purchasing, run a technical check to make sure your system is compatible. After purchasing a recorded webinar, you will receive access instructions to view the program at your own convenience.

AAM Online Professional Development Center

This partnership with Cypherworx and the San Diego Zoo Global Academy provides an expanded subscription library of online professional development courses. This course catalog covers everything from budgeting and PCI compliance to crisis communications to managing employees and volunteers.