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$25: Staff of Tier 2 Museum Members, Ally, Individual and Industry Members

$50: Staff of Tier 1 Museum Members and Non-members

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Magnetic: The Art and Science of Engagement


Program Content
Webinar Access

Phone: 866-226-2150

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Membership is the foundation for excellence and unites the field.

Becoming Essential, Building Trust through High Performance

Wednesday, Dec. 3
2–3:30 p.m. (ET)

Part of Magnetic: The Art And Science of Engagement, a four-part webcast series

Magnetic museums overcome a central challenge facing museums today—how to become essential—by increasing their relevance, responsiveness and pertinence to daily life in their communities. At the same time, they also are high-performance organizations that build trust over time by consistently delivering superior results. These organizations have high ambitions and attract people who are similarly motivated to be the best at what they do, intentionally seeking out and investing in the points of intersection between institutional and the community visions.

This webcast identifies the ways in which magnetic museums rely on data-driven decision making to produce quality programs and experiences that serve their communities.

How Will I Benefit?

By participating in this program, attendees will be better able to:
  • Identify and attract the critical resources for success: talented and committed people; loyal and engaged audiences, donors and stakeholders; a positive reputation and powerful goodwill; and the financial capital to sustain programmatic excellence and growth
  • Engage internal and external stakeholders in the future direction of your organization
  • Consider the essential function of establishing an inspiring vision and engaging internal and external stakeholders with the future direction of your organization
  • Realize the importance of acting with intentionality in concert with authentic and well-articulated institutional values

Who Should Attend

Museum directors, board members, CFOs and other senior staff responsible for planning and resource allocation; development and external affairs staff; visitor services staff; audience research and evaluation staff; independent professionals and staff of consulting firms advising museums on organizational strategies.


  • Glenn Dobrogosz, executive director, Greensboro Science Center, Greensboro, North Carolina
  • William Hennessey, director, Chrysler Museum of Art, Norfolk, Virginia
  • Ellen Rosenthal, president and CEO, Conner Prairie Interactive History Park, Fishers, Indiana
  • Rand Suffolk, director and president, Philbrook Museum of Art, Tulsa, Oklahoma
  • Jane Werner, executive director, Children’s Museum of Pittsburgh
  • Dennis Wint, president emeritus, The Franklin Institute, Philadelphia; teaching professor, Museum Leadership, Drexel University


  • Anne Bergeron, co-author, Magnetic: The Art and Science of Engagement; principal, Anne Bergeron & Co. Consulting, Providence, Rhode Island
  • Greg Stevens, assistant director, professional development, American Alliance of Museums, Washington, DC
  • Beth Tuttle, co-author, Magnetic: The Art and Science of Engagement; president & CEO, Cultural Data Project, Philadelphia
Register Now
You will receive a registration confirmation e-mail within 24 hours. Webinar access instructions will be sent via e-mail closer to the live event.

Local PRAM “Webinar Watch and Talk” Events

The following locations have kindly agreed to serve as local host sites for the Magnetic webcast, in collaboration with the PR and Marketing Professional Network (PRAM). If you are in or near one of these cities, we invite you to join your colleagues for a no-cost learning and networking opportunity. See details below for times, locations and RSVP information. Please note: There is no fee for attending a local event, but space at some locations is limited.

1–3 p.m. (CT)
Shedd Aquarium
RSVP to Meghan Curran by December 1
Light refreshments will be served.
2–4 p.m. (ET)
Cincinnati Museum Center
RSVP to Elizabeth Pierce by December 1
Bring your lunch or purchase at our food court when you arrive.
1–3 p.m. (CT)
Harry Ransom Center, The University of Texas at Austin
RSVP to Christine Lee by December 1
Light refreshments will be served.
2–4 p.m. (ET)
Virginia Museum of Fine Arts
RSVP to Suzanne Hall by December 1
Post-webinar discussions in partnership with the Virginia Association of Museums

San Francisco
11 a.m.–1 p.m. (PT)
Asian Art Museum
RSVP to Tim Hallman by December 1
Light refreshments will be served.

11 a.m.–1 p.m. (PT)
Frye Art Museum
RSVP to Jeffrey Hirsch by December 1

Cancellation Policy

Cancellation requests for Alliance professional development programs must be received in writing no later than one week prior to the event date to receive a full refund of your registration fees. Refund requests will not be accepted after that date. The Alliance reserves the right to cancel any program at any time, for any reason. In the event of a program cancellation by the Alliance, attendees will receive a full refund of their registration fees. For face-to-face programs, the Alliance is not responsible for any travel or hotel expenses incurred as a result of your participation or cancellation of an event.