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Magnetic: The Art and Science of Engagement


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Magnetic: The Art And Science of Engagement

Four-Part Webcast Series
May–December 2014

Join leaders in the field as they discuss the traits and approaches many museums have taken to becoming "magnetic" organizations with powerful internal alignment and compelling vision for stakeholder, audience and community engagement.

In this four-part webcast series, participants will hear the informative and inspiring stories of museum that have transformed or are transforming their business practices by aligning mission and vision with an intentional focus on public service potential. These stories serve as case studies for thoughtful point/counterpoint with experts on museum organizational development. This series is based on Magnetic: The Art and Science of Engagement by Anne Bergeron and Beth Tuttle, the result of a three-year research study which explores how "people" engagement helps to garner resources critical to organizational success.

How Will I Benefit?

By participating in this program, attendees will be better able to:
  • Identify and attract the critical resources for success: talented and committed people; loyal and engaged audiences, donors and stakeholders; a positive reputation and powerful goodwill; and the financial capital to sustain programmatic excellence and growth
  • Engage internal and external stakeholders in the future direction of your organization
  • Consider the essential function of establishing an inspiring vision and engaging internal and external stakeholders with the future direction of your organization
  • Realize the importance of acting with intentionality in concert with authentic and well-articulated institutional values

Who Should Attend

Museum directors, board members, CFOs and other senior staff responsible for planning and resource allocation; development and external affairs staff; visitor services staff; audience research and evaluation staff; independent professionals and staff of consulting firms advising museums on organizational strategies.

Discussants

  • Glenn Dobrogosz, executive director, Greensboro Science Center, Greensboro, North Carolina
  • William Hennessey, director, Chrysler Museum of Art, Norfolk, Virginia
  • Ellen Rosenthal, president and CEO, Conner Prairie Interactive History Park, Fishers, Indiana
  • Rand Suffolk, director and president, Philbrook Museum of Art, Tulsa, Oklahoma
  • Jane Werner, executive director, Children’s Museum of Pittsburgh
  • Dennis Wint, president and CEO, The Franklin Institute, Philadelphia
  Moderators
  • Anne Bergeron, co-author, Magnetic: The Art and Science of Engagement; principal, Anne Bergeron & Co. Consulting, Providence, Rhode Island
  • Greg Stevens, assistant director, professional development, American Alliance of Museums, Washington, DC
  • Beth Tuttle, co-author, Magnetic: The Art and Science of Engagement; president & CEO, Cultural Data Project, Philadelphia

Cancellation Policy

Cancellation requests for Alliance professional development programs must be received in writing no later than one week prior to the event date to receive a full refund of your registration fees. Refund requests will not be accepted after that date. The Alliance reserves the right to cancel any program at any time, for any reason. In the event of a program cancellation by the Alliance, attendees will receive a full refund of their registration fees. For face-to-face programs, the Alliance is not responsible for any travel or hotel expenses incurred as a result of your participation or cancellation of an event.