Recorded Webinar Categories

Collections Stewardship

Education and Interpretation

Financial Stability


Human Resources

Marketing and Public Relations

Mission and Institutional Planning


FREE: Staff of Tier 3 Museum Members

$10: Staff of Tier 2 Museum Members, Ally, Individual and Industry Members

$25: Staff of Tier 1 Museum Members and Non-members

How Does it Work?

Alliance webinars are originally presented live, recorded and archived for later access. Before purchasing be sure run a technical check to make sure your system is compatible. After purchasing a recorded webinar, you will receive access instructions to view the program at your own convenience.

Free Access

All live webinars are free to the staff of Tier 3 museum members. Not sure of your museum's status? Go to your profile to see.

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Marketing and Public Relations Recorded Webinars

Adopting Interactive Marketing and Social Media Strategies for Museums

Part 1: Audience Relationship and Web Ecosystems
Part 2: Tools, Planning and Buy-In

Leading experts in social network communication, 2.0 media, technology and public relations address a broad exploration of Web ecosystems, communication channel relationships, matching technology with audience, PR and journalism 2.0 and creating a strategic communications plan.

Building Audience Engagement and Public Awareness through Crowdfunding

In May 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” Its success depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events. The team behind the campaign discuss what worked—and what other organizations can learn from the experience.

Making Every Dollar Count: Communications in Economically Challenging Times

(Part of series, Straight Talk: Museums Rising to the Financial Challenge)

Join experienced PR and marketing colleagues in exploring the critical importance of strategies for communicating with your internal and external stakeholders, including information flow across the organization, cost-effective marketing tools, creative promotional partnerships and communicating mission and institutional values to your members and community.

Planning for Crisis Communications

This webinar offers practical tips and case studies on how to better prepare and manage strategic crisis communication plans, develop crisis communication systems and tools in advance, respond effectively in crisis situations and reestablish or rebuild your institution's post-crisis reputation.