Recorded Webinar Categories

Collections Stewardship

Education and Interpretation

Financial Stability

Governance

Human Resources

Marketing and Public Relations

Mission and Institutional Planning


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Mission and Institutional Planning Recorded Webinars

Attracting the Tourist Audience: Local, Regional, Global

This webinar highlights current trends of various tourist segments, tips on how to partner with local and regional organizations—e.g. tourism bureaus, destination management companies, etc.—in attracting tourists, plus resources and strategies for creating meaningful experiences that not only meet tourists’ needs, but also support your organization’s audience engagement goals.

Audience Research and Evaluation

This webinar provides an overview of essential planning for audience research in your institution, and practical tips and tools for implementing effective research and evaluation of your (real and virtual) audiences. Explore the landscape of essential components for evaluation planning, including an examination of institutional mission, vision and purpose and articulation of goals for any research or evaluation study.

Building Audience Engagement and Public Awareness through Crowdfunding

In May 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” Its success depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events. The team behind the campaign discuss what worked—and what other organizations can learn from the experience.

Building Core Alignment, Empowering Others

(Part 2 of 4-Part Magnetic Series)

This webcast examines the ways in which magnetic museums enlist others in helping to make the institutional vision a reality, resulting in a clear sense of direction and genuine partnership toward a common goal.

Collections Assessment for Small Museums

Colleagues with experience working with small museums  engage in a practical, focused discussion on issues related to assessing collections, including object assessment and condition reporting, storage and housing, environmental conditions and exhibition/display.

Copyright Licensing: Giving and Receiving

Whether you are granting or receiving image, media or content licenses this 90-minute webinar addresses the top ten must-have’s in your copyright license. Experts present practical, real life licensing examples to demonstrate the legal significance and importance of each stage of the copyright license.

Copyright Series: Digital Copyright and Privacy

This webinar provides an overview of the legal issues to be aware of when publishing images and videos online. This tutorial outlines digital copyright and privacy issues in museums and provide guidelines for mitigating legal risk and for being responsible digital citizens. The first part features an overview of copyright law and how it affects museums. The second part focuses on copyright in the context of digital uses. The final part outlines issues of privacy in digital uses and provides potential solutions for helping museums clarify when and how permissions may need to be sought

Director to Director:  Challenges of Executive Leadership

(Part 1 of 3, Executive Suite: Planning for Leadership Transition)

This webinar addresses the unique challenges facing executive directors, focusing on the balance between organizational transparency and the need for confidentiality; governance matters that impact executive performance; strategic thinking and decision making; using meetings effectively; cultivating trustee talent; and renewing professional and personal satisfaction for the job.

Excellence in Exhibition Label Writing

If you are learning how to write exhibition labels or want to reinvigorate your current label writing, this program will guide you in finding approaches to sharing information and telling compelling stories that can help audiences make meaning of their museum experiences. Judges from past AAM Excellence in Exhibition Label Writing Competitions share insights about the variety of label writing styles that help people to connect with ideas.

Fundamentals of a Disaster Preparedness and Emergency Response Plan

Examine the required elements of a disaster preparedness and emergency response plan based on national standards, and how this critical document intersects with all aspects of your institution, including collections, security, facilities, business operations, visitor services and human resources. This program is a useful tool as you prepare for a Core Documents Verification.

Fundraising in Challenging Economic Times

(Part of Straight Talk: Museums Rising to the Financial Challenge series)

Seasoned fundraising professionals discuss practical ways to raise money: membership, annual gifts, major and endowment gifts, and capital campaigns. Topics include "value messaging," keeping your board and fundraising volunteers motivated, offering pledges with flexible payment plans, and finding hidden opportunities for new gifts.

How to Make Your Website More Inclusive to All Audiences

In this survey webcast, presenters will provide a general overview of accessible website design for audiences of different functional abilities. A panel of experts focuses on standards and best practices, graphic design aspects, institution-wide engagement, user testing, and regulatory and legal issues related to websites as public accommodation.

Increase the Impact: Ensuring Evaluation is Institution-Wide

This webinar explores how to successfully foster an institutional culture where evaluation efforts and outcomes are utilized and embraced across departments and all levels of the organization to reach common goals. Speakers from various types of museums share their successes and challenges in this area leading to an active dialog on the process of organizational change.

Increasing Your Museum’s Contributed Income

Knowing how to turn basic members into major- and even mega-gift donors is key to providing your museum with the resources to implement their missions. This program explores how specifically to work with people to encourage larger gifts, more support and more power for your museum.

Leadership: 21st Century Skills and Museum Leadership

Leadership experts and museum colleagues engage in a frank conversation about the skills needed to be an adaptive leader at any level, reflecting the dynamic changes in the environment in which museums must operate today. Case studies provide practical perspective.

Leadership: Aligning Leadership with Organizational and Career Goals

Leadership experts and museum colleagues discuss how to strategically align and balance personal leadership skills, the goals of the museum, and personal and professional career trajectories.

Leadership in the Long Term: Building Leadership Throughout Your Museum

(Part 3 of 3, Executive Suite: Planning for Leadership Transition)

Building leadership throughout the museum not only plays a role in good succession planning but also contributes significantly to building organizational capacity and to strengthening the museum field. In this webinar, explore generational shifts in the workplace; the higher-order skills required to manage nonprofit organizations; and the range of opportunities that help create a culture that invests in, inspires and rewards leadership.

Leadership: The Self-Aware Museum Leader

Leadership experts and museum colleagues address the links between self-awareness and successful leadership, in addition to the connections between self-aware leadership and organizational success.

Magnetic Museums Part 1: What Makes a Museum Magnetic?

(Part 1 of 4-part Magnetic Series)

This webcast provides a practical overview of the science of magnetism, the art of engagement and the six practices of magnetic museums: building core alignment, embracing 360 engagement, empowering others, widening the circle and inviting the outside in, becoming essential and building trust through high performance.

Magnetic Museums Part 2: Building Core Alignment, Empowering Others

(Part 2 of 4-Part Magnetic Series)

Magnetism starts at the core when strong alignment is created within the professional staff and board around a shared vision, mission or compelling set of long-term goals. These museums are motivated by a “people-first, service-first” philosophy that seeks to meet needs, develop leadership and activate the potential of others within their ranks. This webcast examines the ways in which magnetic museums enlist others in helping to make the institutional vision a reality, resulting in a clear sense of direction and genuine partnership toward a common goal.

Magnetic Museums Part 3: Embracing 360 Engagement, Widening the Circle

(Part 3 of 4-Part Magnetic Series)

In this webcast, we map the ways in which magnetic museums connect people to each other around ideas, issues and experiences while providing opportunities to participate and contribute, advance institutional missions and strengthen the social fabric within their communities.

Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential

(Part 4 of 4-Part Magnetic Series)

Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness and pertinence to daily life in their communities. At the same time, they also are high-performance organizations that build trust over time by consistently delivering superior results. This webcast identifies the ways in which magnetic museums rely on data-driven decision making to produce quality programs and experiences that serve their communities.

Managing People in Tough Times

(Part of series, Straight Talk: Museums Rising to the Financial Challenge)

Gain insight into how best to contemplate/conduct necessary staff reductions; how to get and keep the right employees in the right jobs; assist employees and volunteers to grieve the loss of their missing colleagues; and move forward in the best interest of the institution. Employees whose positions are eliminated will be better able to shape their futures and build on their own strengths.

Museum Business Planning: Balancing Mission and Market

Museums are increasingly feeling the pressure to operate “like a business” while retaining the values and priorities of a nonprofit. This four-hour webinar examines the processes involved in business planning, including the conceptual shift from capacity and mission to market opportunities and brand; analyzing your organization’s fundamental business model; the difference between a business plan and a strategic plan; collecting the necessary data; who should be involved in the planning; and measuring success beyond profit or loss.

Museum Standards and Best Practices Primer 

Join senior Alliance staff and other leading practitioners for a valuable overview and introduction to National Standards and Best Practices. Get grounded in the standards which constitute the museum field's core operational principles.

Museums and Intellectual Property in a Digital World

This webinar provides practical a view of copyright, fair use, Internet law, new media, publishing and other laws affecting every museum. Experts discuss issues such as the permissibility of the use of images of objects, copyright clearances, use of names and likenesses, termination of copyright transfers and merchandise licensing.

Museums, Libraries and Archives Advocating to Preserve Our Heritage

In this webinar, presenters discuss issues that small museums, historical societies, libraries and archives are advocating for on local, state, regional and national levels. Issues include preserving historical records, copyright issues, privacy concerns and funding for efforts such as the Institute of Museum and Library Services (IMLS) Connecting to Collections initiative, the National Historical Publications and Record Commission, the National Endowment for the Humanities and the National Archives and Records Administration. 

New Structures and Strategies for Board Engagement and Fundraising

In this webinar, presenters offer new structures and strategies to organize the relationship-building and fundraising work of the board, highlighting specific approaches and case studies from a variety of institutions, discussing how these approaches allow museums to apply the strategies in the development process to models that engage the full board and yield results—and raise money.

Orphan Works Basics and Best Practices

"Orphan works" are works that are protected by copyright but the identity or whereabouts of the rights holder are not known. This program explores this emerging issue which has increased significantly in visibility in recent years. The first part covers the basics of orphan works: what orphan works are, how they become "orphaned," and why they present a problem to museums, galleries, and archives that want make use of them. The second part examines the issue by describing legislative efforts to address orphan works usage and exploring possible solutions. The third part describes best practices with regard to orphan works usage.

Planning for Crisis Communications

This webinar offers practical tips and case studies on how to better prepare and manage strategic crisis communication plans, develop crisis communication systems and tools in advance, respond effectively in crisis situations and reestablish or rebuild your institution's post-crisis reputation.

Project Management Basics

(Part 1 of a 4-part series)

Learn the basics of project management, including what changes when you go from “doing” the work to “managing” the project; project management tools; how to plan the work of those involved; how to create budgets and timelines; and how to negotiate on behalf of the project. This program also explores different project management styles, providing insights on how to build on strengths to create effective project teams.

Project Management: Creating a Scope of Work

(Part 2 of a 4-part series)

Explore the many considerations in developing a project scope of work, including goals and objectives; schedule & milestones; budget; assumptions and constraints; action steps and deliverables; roles and responsibilities; and measures of success. This program also explores the use of feasibility studies, requests for proposals, and the importance of continuous planning as milestones are reached.

Project Management: Getting the Project Work Done

(Part 3 of a 4-part series)

This webinar begins with a brief review of the project planning process and how to use those plans to keep the project on track. The focus of the program is on the reality of implementing the project; exploring what goes wrong and why; and how to stay on track, on budget, and on time. 

Project Management: Closing and Evaluating the Project

(Part 4 of a 4-part series)

This webinar begins with a brief review of the process of planning and implementing a project as the basis for evaluating if the project was delivered on time, on budget, and to specifications. The program then focuses on approaches for assessing your experience on one project and turning it into a learning experience for the next. In addition, the webinar briefly explores a handful of project management software tools.

Recruiting, Selecting and Placing Museum Volunteers

This webinar addresses key elements of recruiting, selecting and placing volunteers, from resources and strategies for articulating the benefits of volunteering and recruiting for diversity; to background checks, interviewing and placing volunteers, and saying “no.”

Required Elements of a Museum Code of Ethics

Presenters discuss why every museum should have a tailored Code of Ethics that addresses the institutions specific issues, outlines its basic ethical and public trust responsibilities as a museum and educational entity, and is critical for consistent decision-making and accountability.

Required Elements of an Education-Focused Mission Statement

Join colleagues in an exploration of the required elements of an education-focused mission statement based on national standards, why your museum needs an effective mission statement and some of the risks of not having a good statement in place.

Required Elements of an Institutional Plan

This webinar explores the elements of an institutional plan based on national standards; the most common plan shortcomings; and different approaches to planning and implementation. The program emphasizes the importance of an institutional plan that is current and timely, comprehensive and formal, relevant and realistic and inclusive of internal and external stakeholders.

Retrenchment, Reinvention, Realignment

(Part of Straight Talk: Museums Rising to the Financial Challenge series)

Senior level colleagues explore how institutions can best respond to the economic tsunami by making and communicating effective decisions across the organization, building or reinforcing collaborations and partnerships, managing change, and refocusing on mission, vision and institutional goals. 

Road to Results: Identifying, Researching and Building Audiences Part 1: Knowing the Audience

Part 1: Knowing the Audience

This webinar explores four of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Recognizing the Need, Identifying the Target Audience that Fits, Identifying and Removing Barriers, Taking Out the Guesswork). Case studies explore the successes, challenges and lessons learned from using audience research to build audiences.

Road to Results: Identifying, Researching and Building Audiences Part 2: Aligning the Organization

Part 2: Aligning the Organization

This webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Thinking through the Relationship, Aligning Strategy, Preparing for Success). Case studies explore the successes, challenges and lessons learned from aligning the entire organization around audience building strategies.

Road to Results: Identifying, Researching and Building Audiences Part 3: Engaging the Audience

Part 3: Engaging the Audience

This webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Providing Multiple Ways In, Building in Learning, Measuring Success and Impact). Case studies explore the successes, challenges and lessons learned from program planning and marketing to reach target audiences.

Strategic Thinking and Planning

Drawing on proven organizational concepts from the business sector, this program addresses four essential elements of long term sustainability to help museums strengthen their sustainability over the long term through strategic thinking and planning, while remaining financially viable through cost reductions and shifting resources.

Stories of Inclusion: ADA@25 and Universal Design at Cultural Institutions

If you are learning how to write exhibition labels or want to reinvigorate your current label writing, this program will guide you in finding approaches to sharing information and telling compelling stories that can help audiences make meaning of their museum experiences. Judges from past AAM Excellence in Exhibition Label Writing Competitions share insights about the variety of label writing styles that help people to connect with ideas.

Stories of Inclusion: Responding to Visitors who are Deaf, Hard-of-Hearing, Blind or with Low Vision

In this webcast, accessibility experts and advocates explore the issues, challenges and successes of addressing the needs and expectations of visitors and other facility or program users who are deaf, hard-of-hearing, blind or with low vision.

Stories of Inclusion: Responding to Visitors with Cognitive, Developmental and Emotional Disabilities

In this webcast, accessibility experts and advocates explore the issues, challenges and successes of addressing the needs and expectations of visitors and families of visitors with cognitive, developmental and emotional disabilities.

Succession Planning

(Part 2 of 3, Executive Suite: Planning for Leadership Transition series)

This webinar addresses what succession planning encompasses; organizational change over time; planned and unplanned absences and departures; interim and short term delegations of authority and responsibility; preparing for a search; and overall capacity building within the management team and the board.

Tackling Collections Backlogs for Small  Museums

Colleagues with a range of experience working in and with small museums discuss issues related to tackling collections backlogs, including ways to approach a collections backlog, prioritize tasks and implement practical solutions. Presenters offer suggestions for immediate, intermediate and longer-range solutions and action steps and discuss how tackling a collections backlog fits within an overall collections management strategy.

Taking Out the Guesswork: Using Research to Build Arts Audiences

The report from The Wallace Foundation, Taking Out the Guesswork, shows how arts organizations can use research to attract and retain new audiences or deepen engagement with current ones. In this webinar, we explore examples and practices drawn from case studies of arts organizations that used research to support multi-year audience-building efforts, including learning about current and prospective audiences, creating effecting promotional materials and tracking and assessing results.

Tax Form 990: Drilldown

A non-profit tax specialist, a museum CFO and a museum director provide the detailed 990 information you need to tackle expanded reporting requirements and to favorably position your institution with donors and charity watchdog groups.

Tax Form 990: Why You Should Care!

The Internal Revenue Service (IRS) Tax Form 990 has significant implications for museum financial reporting, record-keeping and organizational policies. Legal counsel from the Smithsonian Institution, a senior analyst from the IRS and a non-profit tax advisor provide important information to help you to get a better grip on what the Tax Form 990 means to your institution, to your staff, how to implement it and how to make it work for you.

The Importance and Value of Your Mission Statement

This program focuses on the importance of the mission statement as the driving force behind all institutional decision-making and its relationship to the vision statement, institutional values statement, strategic plan and case for support.

The Nuts and Bolts of Managing Digitized Collections: From Capture to Copyright

This webinar provides an overview of the digitization and rights management workflow for a collection object, starting from acquisition through the use cases of online collections and open access. Presenters discuss the everyday management of digital reproductions – from initial capture to storage and what technology may be used – as well as best practices for recording rights information about the collection and how rights data may be integrated into an online publishing workflow.

Universal Design: Beyond Americans With Disabilities Act (ADA)

Leading practitioners examine integrating universal design principles into exhibitions and public programs. Topics include defining universal design, accessibility, and program access; a brief history of universal design principles; and the value of universal design to cultural arts organizations.