Recorded Webinar Categories

Collections Stewardship

Education and Interpretation

Financial Stability


Human Resources

Marketing and Public Relations

Mission and Institutional Planning


FREE: Staff of Tier 3 Museum Members

$10: Staff of Tier 2 Museum Members, Ally, Individual and Industry Members

$25: Staff of Tier 1 Museum Members and Non-members

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Alliance webinars are originally presented live, recorded and archived for later access. Before purchasing be sure run a technical check to make sure your system is compatible. After purchasing a recorded webinar, you will receive access instructions to view the program at your own convenience.

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Mission and Institutional Planning Recorded Webinars

Audience Research and Evaluation

This webinar provides an overview of essential planning for audience research in your institution, and practical tips and tools for implementing effective research and evaluation of your (real and virtual) audiences. Explore the landscape of essential components for evaluation planning, including an examination of institutional mission, vision and purpose and articulation of goals for any research or evaluation study.

Building Audience Engagement and Public Awareness through Crowdfunding

In May 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” Its success depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events. The team behind the campaign discuss what worked—and what other organizations can learn from the experience.

Building Core Alignment, Empowering Others

(Part 2 of 4-Part Magnetic Series)

This webcast examines the ways in which magnetic museums enlist others in helping to make the institutional vision a reality, resulting in a clear sense of direction and genuine partnership toward a common goal.

Collections Assessment for Small Museums

Colleagues with experience working with small museums  engage in a practical, focused discussion on issues related to assessing collections, including object assessment and condition reporting, storage and housing, environmental conditions and exhibition/display.

Director to Director:  Challenges of Executive Leadership

(Part 1 of 3, Executive Suite: Planning for Leadership Transition)

This webinar addresses the unique challenges facing executive directors, focusing on the balance between organizational transparency and the need for confidentiality; governance matters that impact executive performance; strategic thinking and decision making; using meetings effectively; cultivating trustee talent; and renewing professional and personal satisfaction for the job.

Fundamentals of a Disaster Preparedness and Emergency Response Plan

Examine the required elements of a disaster preparedness and emergency response plan based on national standards, and how this critical document intersects with all aspects of your institution, including collections, security, facilities, business operations, visitor services and human resources. This program is a useful tool as you prepare for Core Documents Verification.

Fundraising in Challenging Economic Times

(Part of Straight Talk: Museums Rising to the Financial Challenge series)

Seasoned fundraising professionals discuss practical ways to raise money: membership, annual gifts, major and endowment gifts, and capital campaigns. Topics include "value messaging," keeping your board and fundraising volunteers motivated, offering pledges with flexible payment plans, and finding hidden opportunities for new gifts.

Increase the Impact: Ensuring Evaluation is Institution-Wide

This webinar explores how to successfully foster an institutional culture where evaluation efforts and outcomes are utilized and embraced across departments and all levels of the organization to reach common goals. Speakers from various types of museums share their successes and challenges in this area leading to an active dialog on the process of organizational change.

Increasing Your Museum’s Contributed Income

Knowing how to turn basic members into major- and even mega-gift donors is key to providing your museum with the resources to implement their missions. This program explores how specifically to work with people to encourage larger gifts, more support and more power for your museum.

Leadership in the Long Term: Building Leadership Throughout Your Museum

(Part 3 of 3, Executive Suite: Planning for Leadership Transition)

Building leadership throughout the museum not only plays a role in good succession planning but also contributes significantly to building organizational capacity and to strengthening the museum field. In this webinar, explore generational shifts in the workplace; the higher-order skills required to manage nonprofit organizations; and the range of opportunities that help create a culture that invests in, inspires and rewards leadership.

Managing People in Tough Times

(Part of series, Straight Talk: Museums Rising to the Financial Challenge)

Gain insight into how best to contemplate/conduct necessary staff reductions; how to get and keep the right employees in the right jobs; assist employees and volunteers to grieve the loss of their missing colleagues; and move forward in the best interest of the institution. Employees whose positions are eliminated will be better able to shape their futures and build on their own strengths.

Museum Business Planning: Balancing Mission and Market

Museums are increasingly feeling the pressure to operate “like a business” while retaining the values and priorities of a nonprofit. This four-hour webinar examines the processes involved in business planning, including the conceptual shift from capacity and mission to market opportunities and brand; analyzing your organization’s fundamental business model; the difference between a business plan and a strategic plan; collecting the necessary data; who should be involved in the planning; and measuring success beyond profit or loss.

Museum Standards and Best Practices Primer 

Join senior Alliance staff and other leading practitioners for a valuable overview and introduction to National Standards and Best Practices. Get grounded in the standards which constitute the museum field's core operational principles.

Museums and Intellectual Property in a Digital World

This webinar provides practical a view of copyright, fair use, Internet law, new media, publishing and other laws affecting every museum. Experts discuss issues such as the permissibility of the use of images of objects, copyright clearances, use of names and likenesses, termination of copyright transfers and merchandise licensing.

Museums, Libraries and Archives Advocating to Preserve Our Heritage

In this webinar, presenters discuss issues that small museums, historical societies, libraries and archives are advocating for on local, state, regional and national levels. Issues include preserving historical records, copyright issues, privacy concerns and funding for efforts such as the Institute of Museum and Library Services (IMLS) Connecting to Collections initiative, the National Historical Publications and Record Commission, the National Endowment for the Humanities and the National Archives and Records Administration. 

New Structures and Strategies for Board Engagement and Fundraising

In this webinar, presenters offer new structures and strategies to organize the relationship-building and fundraising work of the board, highlighting specific approaches and case studies from a variety of institutions, discussing how these approaches allow museums to apply the strategies in the development process to models that engage the full board and yield results—and raise money. 

Planning for Crisis Communications

This webinar offers practical tips and case studies on how to better prepare and manage strategic crisis communication plans, develop crisis communication systems and tools in advance, respond effectively in crisis situations and reestablish or rebuild your institution's post-crisis reputation.

Project Management Basics

(Part 1 of a 4-part series)

Learn the basics of project management, including what changes when you go from “doing” the work to “managing” the project; project management tools; how to plan the work of those involved; how to create budgets and timelines; and how to negotiate on behalf of the project. This program also explores different project management styles, providing insights on how to build on strengths to create effective project teams.

Project Management: Creating a Scope of Work

(Part 2 of a 4-part series)

Explore the many considerations in developing a project scope of work, including goals and objectives; schedule & milestones; budget; assumptions and constraints; action steps and deliverables; roles and responsibilities; and measures of success. This program also explores the use of feasibility studies, requests for proposals, and the importance of continuous planning as milestones are reached.

Project Management: Getting the Project Work Done

(Part 3 of a 4-part series)

This webinar begins with a brief review of the project planning process and how to use those plans to keep the project on track. The focus of the program is on the reality of implementing the project; exploring what goes wrong and why; and how to stay on track, on budget, and on time. 

Project Management: Closing and Evaluating the Project

(Part 4 of a 4-part series)

This webinar begins with a brief review of the process of planning and implementing a project as the basis for evaluating if the project was delivered on time, on budget, and to specifications. The program then focuses on approaches for assessing your experience on one project and turning it into a learning experience for the next. In addition, the webinar briefly explores a handful of project management software tools.

Recruiting, Selecting and Placing Museum Volunteers

This webinar addresses key elements of recruiting, selecting and placing volunteers, from resources and strategies for articulating the benefits of volunteering and recruiting for diversity; to background checks, interviewing and placing volunteers, and saying “no.”

Required Elements of a Museum Code of Ethics

Presenters discuss why every museum should have a tailored Code of Ethics that addresses the institutions specific issues, outlines its basic ethical and public trust responsibilities as a museum and educational entity, and is critical for consistent decision-making and accountability.

Required Elements of an Education-Focused Mission Statement

Join colleagues in an exploration of the required elements of an education-focused mission statement based on national standards, why your museum needs an effective mission statement and some of the risks of not having a good statement in place.

Required Elements of an Institutional Plan

This webinar explores the elements of an institutional plan based on national standards; the most common plan shortcomings; and different approaches to planning and implementation. The program emphasizes the importance of an institutional plan that is current and timely, comprehensive and formal, relevant and realistic and inclusive of internal and external stakeholders.

Retrenchment, Reinvention, Realignment

(Part of Straight Talk: Museums Rising to the Financial Challenge series)

Senior level colleagues explore how institutions can best respond to the economic tsunami by making and communicating effective decisions across the organization, building or reinforcing collaborations and partnerships, managing change, and refocusing on mission, vision and institutional goals. 

Strategic Thinking and Planning

Drawing on proven organizational concepts from the business sector, this program addresses four essential elements of long term sustainability to help museums strengthen their sustainability over the long term through strategic thinking and planning, while remaining financially viable through cost reductions and shifting resources.

Succession Planning

(Part 2 of 3, Executive Suite: Planning for Leadership Transition series)

This webinar addresses what succession planning encompasses; organizational change over time; planned and unplanned absences and departures; interim and short term delegations of authority and responsibility; preparing for a search; and overall capacity building within the management team and the board.

Tax Form 990: Drilldown

 A non-profit tax specialist, a museum CFO and a museum director provide the detailed 990 information you need to tackle expanded reporting requirements and to favorably position your institution with donors and charity watchdog groups.

Tax Form 990: Why You Should Care!

The Internal Revenue Service (IRS) Tax Form 990 has significant implications for museum financial reporting, record-keeping and organizational policies. Legal counsel from the Smithsonian Institution, a senior analyst from the IRS and a non-profit tax advisor provide important information to help you to get a better grip on what the Tax Form 990 means to your institution, to your staff, how to implement it and how to make it work for you.

The Importance and Value of Your Mission Statement

This program focuses on the importance of the mission statement as the driving force behind all institutional decision-making and its relationship to the vision statement, institutional values statement, strategic plan and case for support.

Universal Design: Beyond Americans With Disabilities Act (ADA)

Leading practitioners examine integrating universal design principles into exhibitions and public programs. Topics include defining universal design, accessibility, and program access; a brief history of universal design principles; and the value of universal design to cultural arts organizations. 

What Makes a Museum Magnetic?

(Part 1 of 4-part Magnetic Series)

This webcast provides a practical overview of the science of magnetism, the art of engagement and the six practices of magnetic museums: building core alignment, embracing 360 engagement, empowering others, widening the circle and inviting the outside in, becoming essential and building trust through high performance.