Exploring Low-Cost Audience Research Methods and Solutions
Thursday, Nov. 29
2–3 p.m. (ET)
In collaboration with PRAM
Join fellow Professional Member PR & Marketing colleagues from the Mountain Plains region (and beyond) for focused discussion and idea-exchange about low-cost and DIY marketing strategies used by museums to understand and plan for current and potential visitors. In this one-hour online program, we’ll explore a few methodologies and discuss how these efforts can give us a window on the current and future museum-goer and what they may want from their museum experience.
Who Should Attend
This program is geared to mid-level marketing and communications professionals. Evaluation, visitor service, development, IT, public programs and exhibition professionals who work with or for museums might also find this program relevant. Colleagues from cross-departmental functions are encouraged to convene for this program.
How Will I Benefit?
By participating in this program, attendees will be better able to:
- Explore research methodologies
- Discuss current research trends
- Share experience, strategies, challenges and successes with other colleagues
- Rebecca Holmquist, vice president, visitor experiences, Minnetrista, Munice, IN
- Elizabeth Bolander, director of communications and research, Cleveland Museum of Art
You will receive a registration confirmation email within 24 hours. Webinar access instructions will be sent via email closer to the live event.
For more program-related information, contact Greg Stevens.
Cancellation requests for Alliance professional development programs must be received in writing no later than one week prior to the event date to receive a full refund of your registration fees. Refund requests will not be accepted after that date. The Alliance reserves the right to cancel any program at any time, for any reason. In the event of a program cancellation by the Alliance, attendees will receive a full refund of their registration fees. For face-to-face programs, the Alliance is not responsible for any travel or hotel expenses incurred as a result of your participation or cancellation of an event.