FREE: Individual members and staff of Museum, Ally and Industry members

$50: Non-members



Phone: 866-226-2150

Magnetic: The Art and Science of Engagement

Thursday, Oct. 10
2–3 p.m. (ET)

An Alliance Online Town Hall

Join authors Anne Bergeron and Beth Tuttle as they discuss the traits and approaches to engagement of high performance museums outlined in their recent Alliance bestseller, Magnetic: The Art and Science of Engagement. In this Online Town Hall, participants will hear the inspiring stories of six museums that transformed the business practices by aligning mission and vision with an intentional focus on their publics—what thought leader Stephen Weil called for more than 13 years ago when he challenged museums to “be for somebody,” not just “about something.” The result of a three-year research study, Magnetic explores how “people” engagement helps to garner resources critical to organizational success.

How Will I Benefit?

By participating in this program, attendees will be better able to:

  • Consider the essential function of establishing an inspiring vision and engaging internal and external communities with the future direction of their organization
  • Realize the importance of acting with intentionality in concert with authentic and well-articulated institutional values
  • Align meaning and means by integrating organizational mission and impact with the systems and resources that undergird programmatic and organizational excellence

Who Should Attend

Museum directors, board members, CFOs and other senior staff responsible for planning and resource allocation; development and external affairs staff; visitor services staff; audience research and evaluation staff; independent professionals and staff of consulting firms advising museums on organizational strategies.


  • Anne Bergeron, associate director of external affairs, Dallas Museum of Art
  • Beth Tuttle, director and CEO, Cultural Data Project, Philadelphia


  • Greg Stevens, assistant director, professional development, American Alliance of Museums, Washington, D.C.

Registered participants receive access instructions 48 hours prior to live event

About Alliance Online Town Halls

Alliance Online Town Halls are periodic webcasts presented as an Alliance member benefit, featuring timely information that impacts the individuals and institutions that comprise our field. Past Town Halls have featured Alliance President Ford W. Bell on the “new AAM” and Elizabeth Merritt and Phil Katz from the Alliance's Center for the Future of Museums on TrendsWatch 2013. Have an important topic you’d like to see presented in a future Alliance Online Town Hall? Let us know!

Cancellation Policy

Cancellation requests for Alliance professional development programs must be received in writing no later than one week prior to the event date to receive a full refund of registration fees. Refund requests will not be accepted after that date. The Alliance reserves the right to cancel any program at any time, for any reason. In the event of a program cancellation by the Alliance, attendees will receive a full refund of their registration fees. For face-to-face programs, the Alliance is not responsible for any travel or hotel expenses incurred as a result of your participation or cancellation of an event.