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$50: Staff of Tier 1 Museum Members and Non-members

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In collaboration with the Alliance Leadership and Management Network

Produced and co-sponsored by LearningTimes


Program Content
Webinar Access

Phone: 866-226-2150

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Live Webinar: Required Elements of an Education-Focused Mission Statement

Wednesday, Sept. 11
2–3:30 p.m. (ET)

Part of the Core Documents Series

Museums are by their very nature educational institutions and this should be reflected in the mission statement, the guiding force and primary benchmark for evaluating institutional performance. How does yours measure up? Join colleagues in this moderated 90-minute webinar as we discuss the required elements of an education-focused mission statement based on national standards. This program will help ensure your mission meets professional standards and will help your organization prepare for Core Documents Verification. We’ll explore the essential elements, why your museum needs an effective mission statement, and discuss some of the risks of not having a good statement in place. 

Please note: this program is not intended as a step-by-step guide to writing a mission statement. For other resources, we encourage you to check out the Alliance Information Center, Bookstore, recorded webinars, activity guides and reference guides

How Will I Benefit?

By participating in this program, attendees will be better able to:
  • Identify essential elements of an education-focused mission statement
  • Determine if the institution’s mission statement meets national standards
  • Access resources to create or strengthen their institution’s mission statement

Who Should Attend

  • Executive directors, senior staff, and trustees
  • Staff and leadership from institutions considering seeking Accreditation at some point or participating in the new Core Documents Verification Program
  • Peer Reviewers for the Museum Assessment and Accreditation Programs


  • Cecelia Walls, accreditation coordinator, American Alliance of Museums, Washington, D.C.
  • Mamie Gasperecz, executive director, Hermann-Grima/Gallier Historic Houses, New Orleans
  • J. Daniel Veneciano, director, Sheldon Museum of Art University of Nebraska-Lincoln
  • Charlie Walter, executive director, New Mexico Museum of Natural History and Science, Albuquerque
  • Greg Stevens, assistant director, professional development, American Alliance of Museums, Washington, D.C.
  • Adam La Faci, field producer, LearningTimes, New York, N.Y.
Register Now

Registered participants receive access instructions 48 hours prior to live event.

About the Core Documents Webinar Series

This five-part series provides useful information on the five essential documents that are fundamental for basic professional museum operations and embody core museum values and practices. They codify and guide decisions and actions that promote institutional stability and viability, which in turn allows the museum to fulfill its educational, stewardship and community roles.

The documents are: Mission Statement, Institutional Code of Ethics, Strategic Institutional Plan, Disaster Preparedness/Emergency Response Plan and Collections Management Policy. The Core Documents Verification program is a key component of the Continuum of Excellence, a multi-program assessment structure that also includes Museum membership, the Pledge of Excellence, the Museum Assessment Program (MAP) and Accreditation.

Cancellation Policy

Cancellation requests for Alliance professional development programs must be received in writing no later than one week prior to the event date to receive a full refund of your registration fees. Refund requests will not be accepted after that date. The Alliance reserves the right to cancel any program at any time, for any reason. In the event of a program cancellation by the Alliance, attendees will receive a full refund of their registration fees. For face-to-face programs, the Alliance is not responsible for any travel or hotel expenses incurred as a result of your participation or cancellation of an event.