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Public Relations and Marketing Network

The Public Relations and Marketing Committee (PRAM) provides professional training, mentoring, and networking opportunities to museum public relations, communications and marketing professionals. 

From billboards to boardrooms, PR and Marketing links audiences to institutions. Museum professionals with interests and responsibilities in public information, community relations, advertising, promotion, media relations, visitor services, publications, communications—any aspect of involving visitors with museum exhibits, programs, events and development—can enhance their Alliance membership by joining the Public Relations and Marketing Network.

PRAM supports members through a number of programs, including a valuable discussion group, networking events and fellowship opportunities at the Alliance's Annual Meeting and regional activities.

Joining our LinkedIn community provides an instant connection to PRAM members around the country, opening channels to daily discussion and debate on the latest marketing and communication news, trends, and best practices. Whether you are a seasoned professional or are just starting out in the museum field, PRAM provides a place to discuss the challenges and ever-changing means of communication that influence how you reach your audience. From social media to email, CRM, CMS, SEO, and more, the communication landscape for museums is evolving to keep pace with the rest of society.

You can pose questions, trade vendor recommendations, share experiences and insights and learn about new techniques being employed by those at fellow organizations—all within a far-reaching supportive team of colleagues and professionals who understand the unique projects inherent to the museum communication field.

We are interested in your ideas, thoughts and suggestions. Please email your regional representatives to offer your suggestions for session topics or ideas.

Mid-Atlantic

Ariel Handelman
Director of Marketing and Creative Services
The New York Botanical Garden

Midwest

Lory Sutton
Chief Marketing Officer
Minnesota Historical Society, Saint Paul

Mountain Plains

Christine Lee
Director of Marketing
Harry Ransom Center, The University of Texas at Austin

Southeast

Suzanne Hall
Chief Communications Officer
Virginia Museum of Fine Arts, Richmond

West

Mara Naiditch
Director of Marketing
Natural History Museum of Los Angeles County

International

Alesha Mercado
Jardines en la Montana, Mexico