Marketing, Communications, and PR
Marketing, communications, public relations, and social media play a critical role in increasing the public awareness and relevancy of museums. Browse dozens of resources below to learn effective strategies for executing these functions.
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Popular Marketing, Communications, and PR Resources
Social Media Decision Tree
One area of a communications strategy is how and when to respond to a social media post from a commenter about your museum. In this decision tree, you can follow a process for determining the best course of action.
Marketing Report Template
Knowing what types of statistics to report on and how often is an important step in communications planning. Download a copy of our marketing and communications reporting template to customize your own reports.
Visitor Photography in Museums
There are pros and cons to visitors having a camera in their back pocket. This handout shares policies on visitor photography, the decision-making process, and issues for implementation.
Access Marketing, Communications, and PR Sample Documents with a Tier 3 Museum Membership
Become an AAM Tier 3 Museum Member to access sample documents key to marketing and communications, including marketing and communications plans, style guides, and social media policies.
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