Marketing and Public Relations
The Alliance shares standards on Public Trust and Accountability.
This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.
This section offers the broadest resources; they explain marketing concepts and strategies and define terms. It has materials to help museums develop marketing plans, public relations plans and promotional campaigns.
This section provides information to help a museum develop the organization's image and communicate why it is worthy of support.
This section addresses advertising, Internet promotion, printed materials, signage and tourism.
This section has resources on community relations, crisis communication, media relations, and visitor services.
This section provides resources on attendance, methods & sources for primary & secondary market research, and market segments.