Marketing and Public Relations
The Alliance shares standards on Public Trust and Accountability.
This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.
This section offers resources on attendance, methods & sources for primary & secondary market research, market segments, marketing concepts, marketing plans, public relations plans and promotional campaigns.
This section addresses advertising, Internet promotion, printed materials, signage and tourism.
This section has resources on community relations, crisis communication, media relations, and visitor services.
This section offers resources on writing and institutional style guides.