Audience Research and Evaluation

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Product Description:

This 90-minute webinar provides an overview of essential planning for audience research in your institution, and practical tips and tools for implementing effective research and evaluation of your (real and virtual) audiences. Explore the landscape of essential components for evaluation planning, including an examination of institutional mission, vision and purpose and articulation of goals for any research or evaluation study.


  • Christine Reich, manager of research and evaluation, Museum of Science, Boston
  • Steven Yalowitz , senior research associate, Institute for Learning Innovation (ILI), Annapolis, Md.

Original program produced and sponsored by LearningTimes, in collaboration with the AAM Committee on Audience Research and Evaluation (CARE) and the Museum Assessment Program (MAP).

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