Adopting Interactive Marketing and Social Media Strategies f

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Summary:

Part 1: Audience Relationship and Web Ecosystems
Part 2: Tools, Planning and Buy-In

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Leading experts in social network communication, 2.0 media, technology, and public relations address a broad exploration of web ecosystems, communication channel relationships, matching technology with audience, PR and journalism 2.0, and creating a strategic communications plan.

Presenters:

  • Steve Rubel, senior vice president, director of insights, Edelman Digital, New York, N.Y.
  • Deirdre Breakenridge, author, entrepreneur, president/owner, PFS Marketwyse, Totowa, N.J.
  • Jon Landers; managing principal, Marketing for Museums Consulting, Annapolis, Md.
  • Anne Edgar, president, Anne Edgar Associates, New York, N.Y
  • Cindy Hwang, project associate, Anne Edgar Associates, New York, N.Y.
  • Jay Geneske, assistant director of marketing strategy and online media, Shedd Aquarium, Chicago

Original 2009 program produced and sponsored by LearningTimes, in collaboration with the AAM PR and Marketing Committee (PRAM). 

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