Adopting Interactive Marketing and Social Media Strategies f

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Part 1: Audience Relationship and Web Ecosystems
Part 2: Tools, Planning and Buy-In

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Leading experts in social network communication, 2.0 media, technology, and public relations address a broad exploration of web ecosystems, communication channel relationships, matching technology with audience, PR and journalism 2.0, and creating a strategic communications plan.


  • Steve Rubel, senior vice president, director of insights, Edelman Digital, New York, N.Y.
  • Deirdre Breakenridge, author, entrepreneur, president/owner, PFS Marketwyse, Totowa, N.J.
  • Jon Landers, managing principal, Marketing for Museums Consulting, Annapolis, Md.
  • Anne Edgar, president, Anne Edgar Associates, New York, N.Y
  • Cindy Hwang, project associate, Anne Edgar Associates, New York, N.Y.
  • Jay Geneske, assistant director of marketing strategy and online media, Shedd Aquarium, Chicago

Original program produced and sponsored by LearningTimes, in collaboration with the AAM PR and Marketing Committee (PRAM). 

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