Communications in Challenging Economic Times

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(Part of series, Straight Talk: Museums Rising to the Financial Challenge)

Product Description:

Join experienced PR and marketing colleagues in exploring the critical importance of strategies for communicating with your internal and external stakeholders, including information flow across the organization, cost-effective marketing tools, creative promotional partnerships, and communicating mission and institutional values to your members and community.


  • Timothy W. Andrews, president, Andrews Creative Worldwide, Williamsburg, Va.
  • Phillip Bahar, chief of operations & administration, Walker Art Center, Minneapolis
  • Amy Ritter Cowen, executive vice president, marketing, public relations, guest services and interpretive programs, Shedd Aquarium, Chicago
  • John G. Rodman , director of museum experience, Newport Mansions, Newport, R.I.

Original program produced and sponsored by LearningTimes, in collaboration with the AAM PR and Marketing Committee (PRAM).

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