The Importance and Value of Your Mission Statement

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Product Description:

This program focuses on the importance of the mission statement as the driving force behind all institutional decision-making and its relationship to the vision statement, institutional values statement, strategic plan and case for support.


  • John Durel , organizational consultant and leadership coach, Durel Consulting Partners/Qm2, Baltimore
  • Anita N. Durel, CFRE, Durel Consulting Partners/Qm2, Baltimore

Original 2011 program produced and sponsored by LearningTimes, in collaboration with the Museum Assessment Program (MAP).

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