Museum Business Planning: Balancing Mission and Market

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Price: $25.00      


Product Description:

Museums are increasingly feeling the pressure to operate “like a business” while retaining the values and priorities of a nonprofit. This four-hour webinar examines the processes involved in business planning, including the conceptual shift from capacity and mission to market opportunities and brand; analyzing your organization’s fundamental business model; the difference between a business plan and a strategic plan; collecting the necessary data; who should be involved in the planning; and measuring success beyond profit or loss.


  • Laura Roberts, principal, Roberts Consulting, Cambridge, Mass.
  • Anne Ackerson, executive director, Museum Association of New York

Original 2012 program sponsored by The Museum Association of New York (MANY) and the Cooperstown Graduate Program Institute for Cultural Entrepreneurship, with a grant from the Institute of Museum and Library Services (IMLS); produced by LearningTimes.

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