Museum Business Planning: Balancing Mission and Market

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Price: $25.00      


Product Description:

Museums are increasingly feeling the pressure to operate “like a business” while retaining the values and priorities of a nonprofit. This four-hour webinar examines the processes involved in business planning, including the conceptual shift from capacity and mission to market opportunities and brand; analyzing your organization’s fundamental business model; the difference between a business plan and a strategic plan; collecting the necessary data; who should be involved in the planning; and measuring success beyond profit or loss.


  • Laura Roberts, principal, Roberts Consulting, Cambridge, Mass.
  • Anne Ackerson, executive director, Museum Association of New York

Original program sponsored by The Museum Association of New York (MANY) and the Cooperstown Graduate Program Institute for Cultural Entrepreneurship, with a grant from the Institute of Museum and Library Services (IMLS); produced by LearningTimes.

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