Magnetic Museums Part 1: What Makes a Museum Magnetic?

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(Part 1 of 4-part Magnetic series)
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Organizations become magnetic when their people, values, culture, program, strategy and operations are aligned with vision. Magnetism enables them to attract and retain core, brand, social and financial capital. This webcast provides a practical overview of the science of magnetism, the art of engagement and the six practices of magnetic museums: building core alignment, embracing 360 engagement, empowering others, widening the circle and inviting the outside in, becoming essential and building trust through high performance.


  • Anne Bergeron, co-author, Magnetic: The Art and Science of Engagement; principal, Anne Bergeron & Co. Consulting, Providence, Rhode Island
  • Beth Tuttle, co-author, Magnetic: The Art and Science of Engagement; president & CEO, Cultural Data Project, Philadelphia
  • Greg Stevens, assistant director, professional development, American Alliance of Museums, Washington, DC


  • Glenn Dobrogosz, executive director, Greensboro Science Center, Greensboro, North Carolina
  • William Hennessey, director, Chrysler Museum of Art, Norfolk, Virginia
  • Ellen Rosenthal, president and CEO, Conner Prairie Interactive History Park, Fishers, Indiana
  • Rand Suffolk, director and president, Philbrook Museum of Art, Tulsa, Oklahoma
  • Jane Werner, executive director, Children’s Museum of Pittsburgh
  • Dennis Wint, president and CEO, The Franklin Institute, Philadelphia

Original program presented in collaboration with the Alliance Leadership and Management Network (LMN). Sponsored by The Getty Foundation. Produced by LearningTimes.

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