Magnetic 4: High Performance, Becoming Essential

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Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness and pertinence to daily life in their communities. At the same time, they also are high-performance organizations that build trust over time by consistently delivering superior results. This webcast identifies the ways in which magnetic museums rely on data-driven decision making to produce quality programs and experiences that serve their communities.



  • Anne Bergeron, co-author, Magnetic: The Art and Science of Engagement; principal, Anne Bergeron & Co. Consulting, Providence, RI
  • Beth Tuttle, co-author, Magnetic: The Art and Science of Engagement; president & CEO, Cultural Data Project, Philadelphia


  • Glenn Dobrogosz, executive director, Greensboro Science Center, Greensboro, NC
  • William Hennessey, director, Chrysler Museum of Art, Norfolk, VA
  • Ellen Rosenthal, president and CEO, Conner Prairie Interactive History Park, Fishers, IN
  • Rand Suffolk, director and president, Philbrook Museum of Art, Tulsa, OK
  • Jane Werner, executive director, Children’s Museum of Pittsburgh

Original program presented in collaboration with the Alliance Leadership and Management Network (LMN). Sponsored by The Getty Foundation. Produced by LearningTimes.


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