Road to Results: Identifying, Researching and Building Audie

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Summary:

Road to Results: Identifying, Researching and Building Audiences Part 1: Knowing the Audience

Product Description:

Part 1: Knowing the Audience

 

This webinar explores four of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Recognizing the Need, Identifying the Target Audience that Fits, Identifying and Removing Barriers, Taking Out the Guesswork). Case studies explore the successes, challenges and lessons learned from using audience research to build audiences.

 

Generously supported by The Wallace Foundation. Presented in collaboration with American Alliance of Museums Professional Networks.

Presenters

·         Bob Harlow, author, The Road to Results: Effective Practices for Building Arts Audiences (2014, The Wallace Foundation); Bob Harlow Research and Consulting

·         Magda Martinez, director of programs, Fleisher Art Memorial, Philadelphia

·         Christopher Taylor, president, The Clay Studio, Philadelphia

Special Guests

·         Anne Bergeron, co-author, Magnetic: The Art and Science of Engagement (2013, The AAM Press); principal, Anne Bergeron & Co. Consulting, Providence, RI

·         Beth Tuttle, co-author, Magnetic: The Art and Science of Engagement; president & CEO, Cultural Data Project, Philadelphia

·         Elizabeth (Betty) Brewer, president & CEO, Minnetrista, Muncie, IN

·         Cynthia Fink, principal consultant, CSF Strategy, Cleveland

·         Sarah Jesse, associate vice president of education, Los Angeles County Museum of Art

·         Sarah Lee, vice president, Slover Linett Audience Research, Brookline, MA

 

 

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