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External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story

There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …

Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story

When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …

Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story

It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…

The Path to Financial Recovery and Resilience: An #AAM2022 Keynote by Michael Bobbitt

Michael Bobbitt, Executive Director of Mass Cultural Council, opened the Financial Wellness focus area of the 2022 AAM Annual Meeting & MuseumExpo with his keynote, “The Path to …

Museum sector enjoyed growing numbers of visitors in 2021

The Art Newspaper released its annual visitation survey for art museums around the world, and while numbers are still down from pre-pandemic levels, the results show that 2021 saw …

Theme Index and Museum Index – Global Attractions Attendance Report

This report, produced jointly by TEA and AECOM, provides figures and analysis of the performance of theme/amusement parks as well as museums…

How the Museum of Science and History in Memphis Used the Pandemic to Springboard Its Strategic Plan

By the time the COVID-19 pandemic arrived, the Pink Palace Museum in Memphis had already started a radical reshaping of its image, structure, and programming. When I began as Executive …

Running with Scissors: Creating a Sustainable History Experience (2017-2020)

You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …
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Latest Stories from AAM

Urgent – Oppose Drastic House Funding Cuts to IMLS

Category: Advocacy Alert
Advocacy Alert – July 19, 2024 In this Alliance Advocacy Alert: URGENT! Oppose Drastic House Funding Cuts to IMLS #InviteCongress 2024: Use Our How-To Guide to Participate Civic …

Creating Inclusive Tours: Five Strategies for Engaging English Learning Visitors in Museums

Category: Alliance Blog
If working at a big art museum taught me one thing, it is how unexpectedly diverse visitor groups can be, both culturally and linguistically. As a museum educator with a thick accent …

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