2025 Annual Conference-Call for session proposals
Event Date:
Presented by:
American Association for State and Local History (AASLH)
Cincinnati, OH
Posts
Audience Research and Evaluation
Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is …
Catching the Data Bug: A Q&A with Colleen Dilenschneider
I’m not sure how I first came across Colleen Dilenschneider—whether it was hearing her speak at a conference or reading one of her articles on the Know Your Own Bone blog, where she shares …
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
A Toolkit to Measure Your Museum’s Social Impact
While social and community impact is increasingly viewed as central to museums’ missions as acknowledged in the Alliance’s most recent strategic framework, the issue of measuring that …
The Six Tools for Effective Digital Design
In 2020, after a fifteen-year run working in museums on digital engagement projects, I decided to start my own consultancy. In the process of building it, I often heard from people familiar …
Empathy Interviews: A Tool for Museums to Understand the Feelings and Experiences of Others
Imagine sitting down with local community members and hearing stories about the places they feel they can show up as their most authentic selves, or where and how they have learned …
CARE-apy: Belonging in Cultural Institutions
Approaches, Findings & Future Directions for the Field What does belonging look like in cultural institutions? We’ll share how two projects worked to understand belonging – across a …
CARE-apy: How to Measure Museum Social Impact: From Participant Recruitment to Retention
As the national Measurement of Museum Social Impact (MOMSI) study comes to a close, come learn how study sites navigated visitor participation in the project. Hear from three different …
Upcoming Events
Museum Store Sunday
Event Date:
Presented by:
Museum Store Association
Climate Toolkit Webinar: How Museums Are Engaging Audiences on Climate Change
Event Date:
Presented by:
The Climate Toolkit
Latest Stories from AAM
In the Line of Duty: Supporting and Training Frontline Museum Staff
Category:
Human Resources
The American Alliance of Museums offers the following information as guidance. Thank you to Dorothy Svgdik and Samantha Doolin for their review and critique of the content. The information …
Painting a Fuller Portrait of American Latinos: A Q&A with Jorge Zamanillo
Category:
Alliance Blog
In the demographics of the United States, Latinos are ascendant. As of the 2020 Census, people identifying as Hispanic or Latino make up 19 percent of the country—the second largest racial …
Homeschool Families: A 2024 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …