Posts
Building Audiences
The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours
Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …
Shuttered By COVID-19, Museums Now Have The Chance To Offset Social Distancing By Reinventing Online Exhibitions
Museums should use the opportunity of the COVID-19 closures to experiment and take their practice into the future. “The weeks or months that museums are closed should not be …
So You Can’t Go to the Museum. But You Can Bring the Museum to You
In this article, Anna Purna Kambhampaty, offers several options for virtually visiting museums around the world during quarantine. “Aside from potential impacts to future museum …
4 Tips for Effectively Reaching Visitors with Disabilities
It’s been nearly three decades since the original Americans with Disabilities Act of 1990 was signed into law. Since the protective act was ratified, great strides have been made not just …
What It Means to Be a University Museum in the Twenty-First Century
These days, when I stop by the café at the Chazen Museum of Art, I often find myself in conversation with my University of Wisconsin–Madison colleagues—students, staff, and professors from …
Cravings Nourished: Museum experiences that elicit emotions
Today on the Alliance Blog, we’re featuring a post by a Social Media Journalist for AAM’s 2019 Annual Meeting & MuseumExpo. The application for this year’s Social Media Journalist …
Curiosity About History is Growing Across Generations, a New Survey Finds
Conner Prairie, an AAM-accredited and Smithsonian Affiliate living history museum in Fishers, Indiana, is a unique historic place that inspires curiosity and fosters learning by providing …
Social Media Can Transform Your Museum: An interview with Lanae Spruce
I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of …
Eleanor Harris of Royal Museums Greenwich on the importance of a digitally-led approach
When Eleanor Harris started in the marketing department at the National Maritime Museum three years ago, she came from an entrepreneurial start-up mindset. Since then the visitor numbers …
Transforming Data into Stories with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …
Take a Look Around: A customer journey analysis of the museum store
Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, …
For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to …