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Financial Stability
Trust the Process
Hill Aerospace Museum’s accreditation journey put museum stakeholders on the same page, improved operations, and strengthened community c…
Assess for Success
The AAM Museum Assessment Program inspired the Janet Turner Print Museum to expand its programming, collection, and collaboration with campus and commun…
A Children’s Museum’s Partnership With Local School District Brings in Revenue — and New Ideas
“The partnership that happened in Fond du Lac was one of the first big wins for our community.” –Laura Huerta Migus, Executive Director, Association of Children̵…
Monthly Subscriptions Make Membership Easy to Say Yes To
As cultural organizations continue to face declining membership and significant lost revenue during the pandemic, many are seeking ways to engage new audiences and retain existing members. …
Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens
Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …
The Top Ten Alliance Blog Posts of 2020
If 2019 was a “whirlwind year,” 2020 was a full-blown tornado. Forces that had been gathering speed in the museum field—like growing emphases on digital content and diversity, equity, …
National Gallery charging for virtual tour of Artemisia exhibition
“Although this film cannot replace the experience of seeing the exhibition in person at the National Gallery, it will allow us to share Artemisia’s story and paintings with as many people …
Downsizing Our Museum in the Face of a Pandemic
According to the Alliance’s first COVID snapshot of museum operations, conducted this past summer, one-third of US museums expected to lose over 40 percent of their annual operating income …
Lessons Learned from SARS (and Strikes) at the Ontario Science Center
Often the best way to foresee the future is to revisit the past. In March, professor Marjorie Schwarzer offered an overview of how US museums responded to three pandemics in the 20th …
Regional Museums Struggle to Survive After Closing Because of Coronavirus
As museums around the country shutter and everyone works from home, they must now find alternate ways to monetize programming in different ways. “The Akron Art Museum lives and dies …
In Times Like These: Managing Museums Through Crises
On March 23, I sent out a tweet thread to encourage museum peers during the COVID-19 pandemic. Little did I know those simple tweets would resonate with so many. I wrote: Having led museums …