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In today’s digital age, social media platforms serve as valuable tools for museums to engage with their audience, promote exhibitions, and share educational content. However, with any …
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
One of my all-time favorite sayings is, “If you want to go fast, go alone; if you want to go far, go together,” which was the case with the Museum Marketing, Communications, & Audience …
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a …
Sometimes, instead of waiting for an invitation, overlooked communities will come knocking at your door. If so, is your museum ready to be fearless, seize the moment, collaborate, share …
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a …
The Association of Art Museum Directors (AAMD) provides guidelines for navigating principles of fair use when using or providing copyrighted materials. This resource was collected from an …
The College Art Association produced this set of best practices for applying fair use from extensive research in the visual arts community. This resource was collected from an organization …
All 50 U.S. states, D.C., and the U.S. territories have an attorney general who serves as the chief legal officer in their jurisdiction. Find your AG. The National Association of Attorneys …
The Federal Trade Commission (FTC) answers FAQs about its advertising rules. Topics include truth-in-advertising, contests and sweepstakes, the Telemarketing Sales Rule, marketing and …
The Texas Commission on the Arts shares a marketing toolkit that may be useful to small museums. It has guidelines for creating a media plan, an overview of different vehicles for getting …
Routledge publishing is offering this book for free download (or you can read online). The book explores what it means to make use of information communication technology and contrast it …
The museum field has emphasized ethics and standards for at least a century—in fact, the need to solidify them was one of the primary reasons for the founding of AAM in 1906. And yet, …
Thanks to a recent renovation, AAM’s community forum Museum Junction is bigger and better than ever, with a host of new features and a growing list of nearly thirty branch communities …
Every week, Dispatches from the Center for the Future of Museums gives you an update on how the future is looking, for our world and for our field. In addition to broad signals of social, …
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