Censorship and Self-censorship in Museums
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American Alliance of Museums
Posts
Marketing & Public Relations
Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those …
A Museums Guide to Phishing, Security, and Moderation on Social Media Platforms
In today’s digital age, social media platforms serve as valuable tools for museums to engage with their audience, promote exhibitions, and share educational content. However, with any …
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
Define Museum: A Q&A with the Museum Glossary Project Team
One of my all-time favorite sayings is, “If you want to go fast, go alone; if you want to go far, go together,” which was the case with the Museum Marketing, Communications, & Audience …
Speaking the Audience’s Language: A Q&A with James Heaton
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a …
Seizing the Moment: How Museum Outreach and Programming Can Champion Overlooked Communities
Sometimes, instead of waiting for an invitation, overlooked communities will come knocking at your door. If so, is your museum ready to be fearless, seize the moment, collaborate, share …
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a …
10 Tips for Creating an Engaging Museum Website
The American Alliance of Museums offers the following information from Francesca Parker, Director of Project Management at Purple Rock Scissors. The information shared here is based on the …
Guidelines for the Use of Copyrighted Materials and Works of Art by Art Museums
The Association of Art Museum Directors (AAMD) provides guidelines for navigating principles of fair use when using or providing copyrighted materials. This resource was collected from an …
Code of Best Practices in Fair Use for the Visual Arts
The College Art Association produced this set of best practices for applying fair use from extensive research in the visual arts community. This resource was collected from an organization …
Find my Attorney General
All 50 U.S. states, D.C., and the U.S. territories have an attorney general who serves as the chief legal officer in their jurisdiction. Find your AG. The National Association of Attorneys …
Advertising FAQ’s: A Guide for Small Business
The Federal Trade Commission (FTC) answers FAQs about its advertising rules. Topics include truth-in-advertising, contests and sweepstakes, the Telemarketing Sales Rule, marketing and …
Upcoming Events
Executive Orders, Federal Grant Funding, and the Future of Museum Support
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American Alliance of Museums
The Legal Implications of DEI Executive Orders on Museums
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American Alliance of Museums
Latest Stories from AAM
Demystifying Accreditation: Perspective from Peer Reviewers
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Alliance Blog
AAM accreditation comes with significant benefits, including national credibility, enhanced relationships with peers and supporters, and institutional sustainability. But what does the …
Breaking Down Visitation by Museum Type: A 2024 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Speak Up for Museums This Week!
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Advocacy Alert
Amplify Museum Voices Hundreds of your museum colleagues are participating in Museums Advocacy Day this week, and YOU can back them up by sending letters or calling your members of …