Posts
Marketing & Public Relations
Tools for Results
The Texas Commission on the Arts shares a marketing toolkit that may be useful to small museums. It has guidelines for creating a media plan, an overview of different vehicles for getting …
The Routledge Handbook of Museums, Media and Communication
Routledge publishing is offering this book for free download (or you can read online). The book explores what it means to make use of information communication technology and contrast it …
Research & Planning for Museum Marketing Success
MuseumNext An in-depth looking at developing a marketing plan for your museum, including how to conduct a SWOT analysis and se…
Election Dos and Dont’s
Independent Sector shares this helpful 1 page PDF document to assist organizations that want to get involved in voter education, voter registration, and get-out-the-vote activities without …
Increasing Visibility and Awareness
Americans for the Arts offers an article in their Rapid Response Toolkit that touches upon increasing visibility and awareness of your institution thro…
Customer Service Quick Tips for Front Line Staff Serving Customers with Disabilities
The ADA National Network shares a collection of tips for communicating with people who have disabilities, navigating factors like stereotypes, interpreters, and physical d…
Six Steps to Social Media Success for Any Museum
The Western Museums Association breaks down the fundamentals of social media management into…
How Museums Can Use Social Media
MuseumNext addresses questions of finding the right tone and approach as the social media landscape continues…
The Road to Results: Effective Practices for Building Arts Audiences
The Wallace Foundation shares its report that identifies and examines nine practices of arts organizations that successfully expanded their…
Email Marketing for Nonprofits
Volunteer Hub shares a quick article on starting a nonprofit email marketi…
Smithsonian Identity Guidelines
The Smithsonian Institution shares its brand identity guidelines. This resource was collected from an organization in the nonprofit or museum sector. AAM reviewed and approved this as a …
How to Create a Great Museum Brand Identity?
Your Museum Brand identity includes all the visual elements that your museum uses to present itself to the public. But what makes a great museum bran…