Marketing & Public Relations

Museums and YouTube: You’ll never believe these 3 tips to improve your channel

By Xiomara Blanco

When the pandemic forced museums to make a hard pivot to online content, the importance of reaching audiences beyond gallery walls became clearer than ever. As The Historic New Orleans Collection’s first in-house media producer, figuring …
What is Mastodon and Why Should You Care?

By Elizabeth Merritt

I joined Twitter in 2009, soon after the launch of CFM. That was the first social media account associated with AAM, and trying out this new realm was part of CFM’s work exploring emerging digital tools and their significance for museums. …
With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue

By Samantha Smith

In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then shared around the world by an algorithm that …
Museum Store Sunday—Five Years and Going Strong!

By Emily Kowalski and Susan Tudor

Is your institution ready for Museum Store Sunday, taking place this year on November 28 (the Sunday after Thanksgiving)? 2021 marks the fifth anniversary of this worldwide museum retail advocacy event—five years of supporting cultural …
New Marketing and Communications Resources

By American Alliance of Museums

As social media becomes increasingly important to organizations more staff working on marketing and communications tasks, especially those who work for smaller museums that wear many hats, are being asked to provide detailed tracking of …
Inviting Engagement: Front-of-House Workers Become Online Content Creators

By Catherine Arias

After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and orienting them to exhibitions, rules, and amenities. …
Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens

By Franklin D. Vagnone

Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years of re-envisioning at Old Salem Museum & Gardens …
Why Museum Store Sunday Matters More Than Ever This Year

By Susan Tudor, Emily Kowalski, and Stuart Hata

Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. While this year’s event will look different due to …
Pride Goes Virtual: #MuseumPrideParade & Your Online Community

By Hilary-Morgan Watt and Emily Haight

Authors’ Note: Given the events of June and campaigns supporting #BlackLivesMatter, and conversations with many of you, we do not feel it is appropriate to flood the feeds with a celebratory campaign of #MuseumPrideParade and have …
Now What?: Project Ideas for Museum Staff Working Remotely

By Cecelia Walls

By now, most of us are well into our stints of working from home. But weeks or months in, you might be finding it hard to think of new tasks you can do without access to your physical site. Some tasks are better suited to working on from …