Skip to content

Posts

AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

Building Connected Communities Museums as Bridges Across Divides

This recording is from the Future of Museums Summit held November 1-2, 2023. This presentation delves into the intricate relationship between values, bridging and engaging audiences across …

The Who, What, and Why of Storytelling in Museums

Watch this conversation between Adina Langer, Gina J. Wouters, and Colleen Higginbotham as they discuss how to make museum storytelling as engaging a…

It’s Nothing Personal The Power of Building Relationships beyond the Transactional

Transactional thinking runs deep in the nonprofit sector and negatively impacts the value we provide and receive from constituents. Learn how the Toledo Zoo replaced transactional thinking …

Join the Conversation: Creative Aging and the Future of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How can museums embrace the ‘Aging Revolution’ with purpose and intentionality? Learn from four museums …

Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …

Three Models for Bridging Wellness and Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museums are bridging into and out of health and wellness spaces. Gain a theoretical base, practical …

Engagement Strategies During Times of Low (or no) Attendance

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session looks at how museums can engage with their audience during times of low, no, or altered …

Taking Out the Guesswork: Using Research to Build Arts Audiences

Watch this recorded webinar based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience-building i…

Road to Results: Engage the Audience

This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences …

Road to Results: Know Your Audience

Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building …

Road to Results: Align your Organization to Build Audiences

This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts …

Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential

Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness, and pertinence to daily life in their …
Show more stories in this category

Latest Stories from AAM

In the Line of Duty: Supporting and Training Frontline Museum Staff

Category: Human Resources
The American Alliance of Museums offers the following information as guidance. Thank you to Dorothy Svgdik and Samantha Doolin for their review and critique of the content. The information …

Painting a Fuller Portrait of American Latinos: A Q&A with Jorge Zamanillo

Category: Alliance Blog
In the demographics of the United States, Latinos are ascendant. As of the 2020 Census, people identifying as Hispanic or Latino make up 19 percent of the country—the second largest racial …

Homeschool Families: A 2024 Annual Survey of Museum-Goers Data Story

Category: Alliance Blog
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.