C2C Care Course Sustainability Plans for Small and Mid-Sized Cultural Heritage Institutions
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FAIC/C2C Care
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On-Demand Programs: Engaging Audiences
AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.
On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.
Building Connected Communities Museums as Bridges Across Divides
This recording is from the Future of Museums Summit held November 1-2, 2023. This presentation delves into the intricate relationship between values, bridging and engaging audiences across …
The Who, What, and Why of Storytelling in Museums
Watch this conversation between Adina Langer, Gina J. Wouters, and Colleen Higginbotham as they discuss how to make museum storytelling as engaging a…
It’s Nothing Personal The Power of Building Relationships beyond the Transactional
Transactional thinking runs deep in the nonprofit sector and negatively impacts the value we provide and receive from constituents. Learn how the Toledo Zoo replaced transactional thinking …
Join the Conversation: Creative Aging and the Future of Museums
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How can museums embrace the ‘Aging Revolution’ with purpose and intentionality? Learn from four museums …
Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …
Three Models for Bridging Wellness and Museums
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museums are bridging into and out of health and wellness spaces. Gain a theoretical base, practical …
Engagement Strategies During Times of Low (or no) Attendance
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session looks at how museums can engage with their audience during times of low, no, or altered …
Taking Out the Guesswork: Using Research to Build Arts Audiences
Watch this recorded webinar based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience-building i…
Road to Results: Engage the Audience
This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences …
Road to Results: Know Your Audience
Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building …
Road to Results: Align your Organization to Build Audiences
This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts …
Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential
Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness, and pertinence to daily life in their …
Upcoming Events
Resume Do’s and Don’ts – Crafting a Standout Resume
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Southeastern Museums Conference (SEMC)
Conference Confidence: How to connect and learn with purpose!
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American Alliance of Museums
Latest Stories from AAM
March Advocacy Updates – IMLS Update and Take Action
March 26, 2025 In this Alliance Advocacy Alert: IMLS Update As a follow up to last week’s Advocacy Alert, we wanted to provide you with a few updates and additional ways you can take …
Urgent: Act Now to Save IMLS
NOW is the time to speak up for museums! On March 14, President Trump issued an Executive Order (EO), Continuing the Reduction of the Federal Bureaucracy, directing further cuts to …
Ask Your Museum’s Supporters to Save IMLS
Engaging your museum’s supporters and the public in museum advocacy can be a critical way to share the impacts recent Executive Orders have had on the museum field and garner support for …