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AAM’s financial sustainability programs cover topics to help your museum thrive, including programs related to fundraising, crowdfunding, handling collections stewardship on a shoestring, and more.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

How Do You Know You’re Ready for a Campaign? Where Do You Start?

Whether constructing a new building, growing your endowment, or simply raising money for a program, campaigns are complex endeavors. Even the most organized campaigns can put staff, …

Museum Budgeting: Putting Your Money Where Your Mission Is

In this recording, discuss museum budgets and funding. Some of the key discussion points in this video:  A broad overview of the overall budgeting process Where do funds come from? How are …

Evolve Your Fundraising to Become More Anti racist Real Examples From the Field

Hear from professionals at museums around the country who are trying to make their fundraising practices more antiracist. As museums face ever growing pressure to holistically live the …

Capital Campaign Clinic

Museum Capital Campaigns are moving forward—even thriving—and are helping institutions navigate current challenges and ensure their future relevance. Gain practical guidance on effectively …

Planning for Sustainable Success Fundraising Management in a Changing World

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presenters: Donna McGinnis, President & CEO, Naples Botanical Garden and Kate Brueggemann, VP, …

60 Ideas in 60 Minutes: Be the Change You Wish to See

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museum professionals must understand fundraising to create and sustain value for their communities. Using …

Measuring Social Impact for Financial Sustainability

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session will unpack one museum’s journey to articulate and measure their social impact. …

Forecasting the Future of Financial Sustainability Webinar

As museums navigate the financial crisis precipitated by COVID-19, leaders need to craft short-term strategies for survival, as well as long-term strategies succeeding in the post-COVID …

Building Audience Engagement and Public Awareness through Crowdfunding

Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…

New Structures and Strategies for Board Engagement and Fundraising

In this recorded webinar, presenters offer new structures and strategies to organize the relationship-building and fundraising work of the board, highlighting specific approaches and case …

Collections and Storage Handling on a Shoestring

Watch this recorded webinar discussing practical solutions to collections storage issues and ways to effectively care for collections using available materials, resources, and your own …

Latest Stories from AAM

In the Line of Duty: Supporting and Training Frontline Museum Staff

Category: Human Resources
The American Alliance of Museums offers the following information as guidance. Thank you to Dorothy Svgdik and Samantha Doolin for their review and critique of the content. The information …

Painting a Fuller Portrait of American Latinos: A Q&A with Jorge Zamanillo

Category: Alliance Blog
In the demographics of the United States, Latinos are ascendant. As of the 2020 Census, people identifying as Hispanic or Latino make up 19 percent of the country—the second largest racial …

Homeschool Families: A 2024 Annual Survey of Museum-Goers Data Story

Category: Alliance Blog
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

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