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2024 Annual National Snapshot of United States Museums
About the Report The 2024 Annual National Snapshot of United States Museums survey, conducted by AAM and Wilkening Consulting, was fielded in August 2024. It tracked key metrics the …
Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is …
8 Steps for Growing Investable Assets
At Northern Trust, we understand the value of partnership and shared history. Like the American Alliance of Museums, we believe that a community of like-minded individuals and organizations …
2024 Museum Board Leadership: A National Report
Museum Board Leadership 2024: A National Report, conducted by AAM and Slover Linett at NORC with support from Northern Trust, serves as the second iteration of Museum Board Leadership 2017. …
Report: Cultural Institutions’ 2022-2023 Investment Policies, Practices, & Performance
Download the report Introduction In 2023, the American Alliance of Museums, Fiducient Advisors, and The Morton Arboretum conducted a national investment benchmarking study aimed at …
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
A Toolkit to Measure Your Museum’s Social Impact
While social and community impact is increasingly viewed as central to museums’ missions as acknowledged in the Alliance’s most recent strategic framework, the issue of measuring that …
Say Cheese! A Candid Snapshot of the Museum Sector
Last month AAM released the results of our fifth “snapshot” survey of the field. These snapshots, which started as a means of checking in on museums and museum workers during COVID …
2023 Annual National Snapshot of United States Museums
The 2023 Annual National Snapshot of United States Museums survey, conducted by AAM and Wilkening Consulting, was fielded March-April, 2023. Over 300 museum directors responded to this AAM …
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Latest Stories from AAM
Museums as Economic Engines
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Research and Reports
Museums play an essential role in cultural and social life across the US. They tell our stories, preserve our heritage, interpret the past, and explore the future. In this way, museums …
Urgent: Act Now to Save IMLS
NOW is the time to speak up for museums! On March 14, President Trump issued an Executive Order (EO), Continuing the Reduction of the Federal Bureaucracy, directing further cuts to …
Ask Your Museum’s Supporters to Save IMLS
Engaging your museum’s supporters and the public in museum advocacy can be a critical way to share the impacts recent Executive Orders have had on the museum field and garner support for …