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Peering into Percentages: A Q&A with Susie Wilkening

Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is …

8 Steps for Growing Investable Assets

At Northern Trust, we understand the value of partnership and shared history. Like the American Alliance of Museums, we believe that a community of like-minded individuals and organizations …

External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story

When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …

2022 National Census of History Organizations: A Report on the History Community in the United States

The American Association for State and Local History released the 2022 National Census of History Organizations at the beginni…

Art Museum Staff Demographic Survey “How to” Webinar

Cycle 3 of the Art Museum Staff Demographic Survey – funded by The Andrew W. Mellon Foundation – opened to art museums across North America on Monday, February 7. To support the data …

A Time of Transformation

A special edition of the Culture Track research initiative provides an update on how audiences are…

Why Well-Being Is at the Heart of Museum Experiences

For nearly half a century, I have been thinking and theorizing about museum experiences—why people use museums, what they do during those experiences, and what they take away, including the …

Getty launches YouTube series for ‘art curious’ audiences

The Getty Center debuted a new YouTube video series called “Becoming Artsy,” designed as an inclusive and non-intimidating entry point to learn more about museums and art. The …

Curiosity About History is Growing Across Generations, a New Survey Finds

Conner Prairie, an AAM-accredited and Smithsonian Affiliate living history museum in Fishers, Indiana, is a unique historic place that inspires curiosity and fosters learning by providing …

Using the Annual Survey of Museum-Goers as a Catalyst for Change

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …
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Latest Stories from AAM

2024 Annual National Snapshot of United States Museums

Category: Research and Reports
About the Report The 2024 Annual National Snapshot of United States Museums survey, conducted by AAM and Wilkening Consulting, was fielded in August 2024. It tracked key metrics the …

Shop With Purpose: How to Join This Year’s Museum Store Sunday Event

Category: Alliance Blog
RIDDLE: How many times can a single dollar be spent in one transaction? ANSWER:  At least six times if spent in a museum store: It pays for a unique and meaningful item. It buys education …

Three Core Values That Will Boost Your Museum Writing

Category: Alliance Blog
Writing well is essential for communicating information in any field, especially in educational institutions like museums. However, with the wide range of roles museum professionals fill, …

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