In these uncertain times, making decisions on data, not assumptions, is more important than ever. Learn how the Annual Survey of Museum-Goers can help your museum make more informed decisions by understanding visitation patterns, visitor values and attitudes, and assessing impact.

This free webinar will:

• Include an overview of the data from the 2024 Annual Survey of Museum-Goers.
• Share how the Annual Survey of Museum-Goers works.
• Explore how the reports can inform decision-making processes.
• Help museum leaders and staff navigate uncertain times and increased polarization in communities.
• Understand the shared values that make museums critical to communities and individuals.

About the presenter

Susie Wilkening has over 25 years of experience in museums, including nearly 20 years leading custom projects for museums as well as fielding groundbreaking national research on the role of museums in American society. As principal of Wilkening Consulting, she provides research leadership for the Annual Survey of Museum-Goers, She is the primary author of most of the infographics Data Stories, which share research findings with the museum field. Additionally, she is the author of Audiences and Inclusion: A Primer for Cultivating More Inclusive Attitudes Among the Public and is the primary author of Life Stages of the Museum Visitor. Susie is a go-to expert on museums for the media, including The New York Times, The Wall Street Journal, Fast Company, NPR, and others. Susie earned a BS in History, Technology, and Society from Georgia Tech and an MA from the Winterthur Program in Early American Culture at the University of Delaware. She resides in Seattle, and her husband and curious children often accompany her as she travels to various museums and historic sites.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.