Last year, more than 700 nonprofit museums saw a 37 percent increase in visitors, 23 percent increase in museum store transactions, and 60 percent increase in net store sales on the Sunday after Thanksgiving. The reason? Museum Store Sunday.

Back for a second year this November 25, Museum Store Sunday is your museum’s chance to help holiday shoppers find distinctive gifts filled with inspiration and educational value that also support the important work you do all year round.

Registration is free for this global initiative and comes with a toolkit for promoting the event online and on-site. Read more about what one museum called “the best Sunday after Thanksgiving ever.”

Learn more.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.