Seward House Museum in Auburn, New York
Before MAPs:
- Budget: $406,000
- Staff: 4 FTE’s
- Outdated SP
- Lack of Formalized Plans and Reports
- Minimal Policies and Procedures for staff and Board of Trustees
- Informal Volunteer program
- Lack of Fundraising Plan
- Museum Membership:100
- Informal Internship program
- Antiquated Point of Sale System
- Outdated Security Systems
- Outdated Marketing and branding
- Minimal visitor data collection
- Tour narrative stagnant
After 3 MAPs: (2011-2012)
- Budget: $607,000
- Staff: 7 FTE’s
- Now on second five year strategic plan facilitated by museum consultant
- Facilities Master Plan, Building Conditions Reports
- Cultural Landscape Report, Conservation Assessment Plan, Historic Housekeeping Plan, Comprehensive Collections Management Policy
- Formalized and detailed job descriptions, Performance Management System, Updated Staff Manual, Updated Board By-laws, Board Orientation Manual, Board self-evaluation tool, Increased Board size and diversity, Board Committee Charters
- Formalized Volunteer training programs, Establishment of a Volunteer Council, Volunteer Job Descriptions
- Formal Fundraising Plan, Donor Management Software System, Signature Fundraising events, Annual Fund Campaign, Annual Membership Drive
- Museum Membership: 410
- Paid Internships, Intern Job descriptions, Intern Training and evaluation, formalized Internship recruitment in collaboration with area Colleges and Universities
- Point of Sale System updated 3 times in past 8 years. Currently using Square.
- New security system, video monitoring and recording both inside and outside of museum, Emergency Response Plan, Annual Emergency training, including training with local Police Department and Fire Department
- Rebranding-logo, tagline, collateral materials, new website, virtual tours, marketing on various social media platforms
- Annual visitor survey conducted for targeted marketing for: programming, membership drives, annual fund campaign, social media platforms
- Annual update of tour narratives and a menu of tour options, increased programming, Seward Play production, development of Seward “cast” for a variety of first person interpretation narratives