Museums Advocacy Day

Register today to join hundreds of advocates from across the country at Museums Advocacy Day 2025 in Arlington, VA and Washington, DC on February 24-25, 2025!

Museums Advocacy Day 2025 provides a critical opportunity to make the case for museums early in what is sure to be a high-stakes year for museums and other causes.

For over 15 years, Museums Advocacy Day has been providing the essential training and support advocates need to meet effectively with members of Congress and their staff. This is a unique opportunity to unite with museum colleagues and supporters from across the country as one voice to reaffirm our essential value, collective contributions, and aspirations.

Get a preview of what to expect at Museums Advocacy Day 2025. Learn more about the power of participating in Museums Advocacy Day and explore success stories.

Thank you to our Museums Advocacy Day 2025 Supporters!

New headquarters

The new Museums Advocacy Day headquarters hotel, where Monday programming takes place, will be the Sheraton Pentagon City Hotel.

Learn more in the Frequently Asked Questions.

Registration is Open!

Explore the registration rate that is right for you and proceed to registering below.

Sign up for updates about Museums Advocacy Day 2025, including when hotel room bookings and the program are available.

Register by January 17, 2025.

2025 Registration Rates

While we estimate participation in Museums Advocacy Day to cost at least $300 per participant, the registration rates below are designed to minimize barriers to participation while ensuring the event continues to be sustainable. Learn more. We are grateful to the individuals and our partners whose financial support helps keep registration as affordable as possible.

If you are able, we hope you will support our cause further by registering at the Sustainer, Champion, or Super Advocate rate—your registration supports this critical work for our field!

AAM Member$75

As a benefit of AAM membership, you have access to this deeply discounted registration rate for Museums Advocacy Day. 

Non-member $145

You are not a member of AAM and require a significantly subsidized rate to participate in Museums Advocacy Day. 

Not sure if you’re a member?

To check in your AAM Profile, log in. If your membership is not active, become a member or renew today!

Sustainer $199 

You know the power of participating in Museums Advocacy Day and want to contribute more towards the cost of attending. 

Champion • $275

You value participating in Museums Advocacy Day and can afford to cover nearly the full cost of the Museums Advocacy Day experience. 

Super Advocate • $349

You know support for advocates is essential, and want to help ensure that cost isn’t a barrier for others to participate in Museums Advocacy Day.

All registration rates include access to all Museums Advocacy Day 2025 programming and events. Registration is for in-person programming and participation only (there is not a virtual or hybrid registration option).

Did you miss Museums Advocacy Day 2024?

Learn what to expect at Museums Advocacy Day 2025, and explore a recap below of last year’s unique gathering of museum advocates!

» Browse the 2024 photo album

It was a joy to capture the energy of Museums Advocacy Day 2024, as hundreds of advocates gathered to make their case to legislators and their staffs.

» Celebrate recent milestones

In 2023, we witnessed a milestone: an 80% increase in funding over the past decade to the Institute of Museum and Library Services’ Office of Museum Services! Read more in 2024’s opening remarks.

» Learn about the policy issues

Important Note: The legislative agenda for Museums Advocacy Day 2025, including key asks, are not yet available. You can begin to get familiar now with these recent updates on policy issues impacting museums.

» Revisit the 2024 schedule

Peek at last year’s schedule (PDF) and stay tuned for the 2025 schedule. Whether you are a new or seasoned advocate, you will get all the preparation you need from our program, with timely updates each year!

Join our collective cause

Using Our Voice to Speak Up for Museums (transcript)
Telling Our Powerful Stories
(transcript)
Working Together Toward a Common Goal (transcript)

Why participate?

Museums Advocacy Day harnesses the collective power of our voices.

Together as a field, we’ve defeated several threats to eliminate federal agencies supporting museums and helped secure billions of dollars in financial relief that enabled many museums to survive and saved thousands of museum jobs. As museums across the country continue to recover and serve their communities in powerful ways, we must keep making our case to Congress. 

As a constituent, you are in the best position to create lasting change. It’s up to each of us to speak up and make the case for museums and tell the story of why museums are essential in our communities.

Get unique learning and advocacy experience.

Get timely, insider information from policy leaders and the tools and information you need to be a successful advocate for museums. Network with peers from your region, hear from federal agency and nonprofit leaders, and build your own professional and leadership skills.

Learn advocacy strategies and techniques you can use not only on Capitol Hill, but also year-round during virtual visits, with your city council and state legislators, with local and regional funders, and to advocate for yourself throughout your career.

Museums Advocacy Day is inspiring, energizing, and impactful.

Unite with museum colleagues and supporters from across the country as one voice by connecting with lawmakers to reaffirm our value, collective contributions, and aspirations.

Lawmakers need to hear from you loud and clear the urgent and continued need for economic assistance for museums, and how you and your museum are serving your community in unique and critical ways.

Your support makes the difference!

Together with one voice we reaffirm our essential value, collective contributions, and aspirations while making the critical case for museums directly to Congress. Learn how you can contribute.

Museums Advocacy Day would not be possible without the field-wide support of our Ally organizations.

ORGANIZATIONAL SUPPORT

» Each year, funds raised through the support of museums and corporate partners contribute to making congressional meetings, legislative briefings and advocacy trainings, and robust logistical support for Museums Advocacy Day possible. To learn more about being an organizational supporter, please contact Eileen Goldspiel at egoldspiel@aam-us.org.

We welcome contributions from individual donors to support advocacy for the field.

INDIVIDUAL DONATIONS

» Consider making an individual donation to support Alliance advocacy, and speak up for museums! As lawmakers continue to consider and advance legislation, effective advocates are critical to making our case for museums all year round. You can empower all museum professionals and supporters to raise their voices with a donation.

Recently, AAM earned a Candid Platinum Seal of Transparency on GuideStar, the very highest level attainable. To learn more, visit candid.org. AAM is a 501(c)3 and all gifts are tax-deductible according to the extent of the law. Our tax identification number is EIN 53-0205889.

Don’t wait until February—advocate today.

Bookmark the
Advocate from Anywhere
page for all the tools and resources from the Alliance that you need to advocate effectively year-round!

Explore AAM’s
Guide to Working with a New Congress (.pdf) to get started today on important stakeholder education and relationship building early in a new legislative session.

Sign up to get timely
Alliance Advocacy Alerts
straight to your inbox. Alerts are sent approximately once per month and are accessible online anytime.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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